Women In The Building

Fifteen years ago, we had no idea who was behind the brands we used. Today, the game has changed — and your online presence can be one of your biggest business assets.

Building in public lets you attract future customers before your product even exists, test product-market fit without heavy investment, and connect with exactly the right people at the right time.

In this episode, we sit down with a founder and a communications expert who have both built their online brands with intention — to talk strategy, missteps, and everything in between.

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Contact us: 

Email: aurora@auroratechaward.com
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Website: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125
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Linkedin: https://www.linkedin.com/company/auroratechventures/
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Instagram: https://www.instagram.com/auroraventures_?igsh=MW0wZnM2anBiZzA0Zw==
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Youtube: https://youtube.com/@auroravc_official?si=YVcd55NKdlzEHEq0

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This podcast is produced by Libo/Libo studio

What is Women In The Building?

Women in the Building is a podcast for female entrepreneurs in emerging markets. In each episode, guests share real stories and hard-earned lessons, covering everything from raising capital to building strong teams to navigating cofounder relationships. Part business playbook, part community of female founders.

Hosted by Bella Gassemi-Smith, head of the Aurora Tech Award. We back the boldest female founders.

About the Award: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125