In this episode of All Hands on Tech, our host Claire Quirion sits down with Daphne North, Director of Product Marketing and Content at Dash Social, to explore the bold rebrand of Dash Hudson, and what it means for the future of creator marketing.
Daphne shares her journey into the world of content and product marketing, offering a behind-the-scenes look at Dash Social’s evolution and its mission to revolutionize how brands connect with creators. From the launch of their all-new Creator Management platform to the insights found in their latest industry report, Daphne explains how Dash Social is helping brands grow with content that resonates authentically, and at scale.
Together, Claire and Daphne dive into how creator and influencer marketing has transformed in recent years, what brands need to know to stay ahead of algorithm changes, and the rising role of AI in content strategy. With practical advice for marketers just starting out and a glimpse into the exciting innovations on the horizon, this conversation is a must-listen for anyone looking to level up their brand storytelling and social media game.
What is All Hands on Tech with Digital Nova Scotia?
All Hands on Tech, hosted by Eilish and Greg, brings together Nova Scotia’s tech community to uncover the secrets of what makes our province the best place for collaboration, innovation, and growth.
Each episode hear from local digital experts as we dive into all of the amazing things happening in Nova Scotia’s fastest-growing sector and learn why so many organizations and individuals are calling Canada’s Ocean Playground home.
All Hands on Tech is proudly produced by Digital Nova Scotia (DNS), the industry association for Nova Scotia’s ICT and digital technologies sector.