UNAIDED: The Brand Building Podcast

It’s a balancing act to deliver against objectives, deliver profits to the community and think about the impact. But, when a business can set aside resources to make itself more profitable, it has the ability to make a long lasting impact. Evan Brandoff explores this with Linda Bethea, the Head of Marketing at Danone North America. She discusses how she’s helped iconic brands serve local communities and promote noble advocacies, all while keeping good revenue. Linda also dives deep into what doing business for good means and how to achieve that. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Show Notes

It’s a balancing act to deliver against objectives, deliver profits to the community and think about the impact. But, when a business can set aside resources to make itself more profitable, it has the ability to make a long lasting impact. Evan Brandoff explores this with Linda Bethea, the Head of Marketing at Danone North America. She discusses how she’s helped iconic brands serve local communities and promote noble advocacies, all while keeping good revenue. Linda also dives deep into what doing business for good means and how to achieve that. 


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

What is UNAIDED: The Brand Building Podcast?

Learn about brand marketing strategy from the experts. On UNAIDED, we highlight the experiences of some of the country’s top marketing and business leaders, who share how they’re building their organization’s brand and marketing strategy. 


Walk away inspired to build the next great brand. Learn practical skills like how to build brand recall, recognition, and measure brand awareness. Get ideas for increasing your brand visibility and tactical solutions for brand advertising. 


Start listening to the podcast today at LeagueSide.com/podcast