173: How to Use Pokémon Go to Raise Money for Charity

Today on Cause Talk Radio, Megan and Joe talk to Stephanie Bagley, COO at Charity Miles, about the new Pokémon Go game and how it can be used to raise money for good causes.

On the show, Megan, Stephanie and I discuss:

- What is Pokémon Go? And what the heck is augmented reality?
- How Charity Miles is leading the charge to use Pokémon Go for GOOD.
- How Charity Miles launched a challenge to users to play Pokémon Go for a purpose.
- The explosion in users and downloads that Charity Miles has seen since the launch of Pokémon Go. A 2000+ surge in new users of the app.
- How different businesses and nonprofits are usingPokémon Go.
- Is Pokémon Go a fad or the future?

**Links & Notes**

- [Charity Miles App on iTunes](https://geo.itunes.apple.com/us/app/charity-miles/id505253234?mt=8&at=11lrTo)
- [Walk for a Dog App on iTunes](https://geo.itunes.apple.com/us/app/walk-for-a-dog/id643857704?mt=8&at=11lrTo)
- [Charity Miles](http://www.charitymiles.org/ "Charity Miles")
- [116 Examples of Digital Cause Marketing on Pinterest (Includes AR Examples!)](https://www.pinterest.com/joewaters/cause-marketing-digital-programs/ "116 Examples of Digital Cause Marketing on Pinterest")

Show Notes

Today on Cause Talk Radio, Megan and Joe talk to Stephanie Bagley, COO at Charity Miles, about the new Pokémon Go game and how it can be used to raise money for good causes.

On the show, Megan, Stephanie and I discuss:

• What is Pokémon Go? And what the heck is augmented reality?
• How Charity Miles is leading the charge to use Pokémon Go for GOOD.
• How Charity Miles launched a challenge to users to play Pokémon Go for a purpose.
• The explosion in users and downloads that Charity Miles has seen since the launch of Pokémon Go. A 2000+ surge in new users of the app.
• How different businesses and nonprofits are usingPokémon Go.
• Is Pokémon Go a fad or the future?

Links & Notes

• Charity Miles App on iTunes
• Walk for a Dog App on iTunes
• Charity Miles
• 116 Examples of Digital Cause Marketing on Pinterest (Includes AR Examples!)

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