How to Turn Cold Calls Into Warmer, More Authentic Connections

Tyler Hilton’s career began with a cold call… just not the kind you’d expect.

When the musician and actor phoned a radio station hoping to sing and win free concert tickets, he wasn’t trying to get discovered. But that nerve-wracking call ended up changing everything and launched his career.

In this episode of Sales Reframed, host Eric Janssen explores how meaningful relationships and career-defining opportunities often begin long before the first “yes.”

What is Sales Reframed?

Whether you realize it or not, you’re already selling. Every pitch, negotiation, and tough conversation is sales in disguise. Entrepreneur-turned-educator Eric Janssen takes you inside the minds of elite performers across disciplines to reveal how sales principles drive extraordinary results, even for people who've never held a "sales" role. From surgeons to artists to startup founders, one thing's for sure: You'll never see sales the same way again. Sales Reframed is produced in partnership with Ivey Executive Education.

Follow Eric (@ewrjanssen) on LinkedIn or on Instagram.

Follow Ivey Executive Education (@iveyexeced) on LinkedIn or on Instagram.