Shopify Store Teardown: Tips for Converting More Visitors on Your Shopify Store with Kelly Vaughn [Summer of Growth #1]

This is the first episode of our Ecommerce Growth Bootcamp. All summer, tune in to get tips to improve your conversion, increase AOV, reduce cart abandonment, and drive repeat sales. On the first episode, we're diving right into conversion with Kelly Vaughn.

Kelly learned to code when she was 11. I don’t know what you were doing at 11, but I definitely wasn’t learning to code. Today, she spends her time working with Shopify brands that bring in anywhere from $2–$20 million. So who better to give feedback on websites?

Show Notes

We had over 100 brands submit their stores to be reviewed. And even though we couldn’t get to all 100 in an hour, you can still apply all her feedback to your own store. On this episode, Kelly shares:

• The goal of your website.
• Why you need to treat your product pages as their own landing page.
• Why you should be spending more time on content.
• The most important pages on your site.
• Her favorite Shopify themes.

Show Notes & Links:

• [2:45] The benefits of using Shopify.
• [4:21] Teardown #1.
• [6:42] Why you should lean into being a small business.
• [7:28] Why you shouldn’t add text directly on images.
• [12:07] Teardown #2.
• [12:53] The information that actually belongs in your navigation.
• [16:56] Why you need to think about your homepage as landing page.
• [20:01] Teardown #3.
• [21:17] Why the product description needs to be below the add to cart button.
• [23:14] Why you need an app for product reviews even if you don’t have a single review yet.
• [24:16] The benefit of including shipping information on your product pages.
• [26:15] Kelly’s favorite apps for social proof.
• [29:08] Where should testimonials live?
• [30:40] Teardown #4. 
• [31:56] Why you should offer a subscription if it makes sense for your brand.
• [35:54] The most effective ways to get more reviews.
• [40:19] Q&A
• [42:14] Should you increase prices to be able to offer free shipping?
• [43:45] How to measure improvement when you make changes to your site. 
• [45:51] Kelly’s favorite Shopify themes.
• [48:32] How to get traffic without paying tons of money.
• Kelly Vaughn on Twitter
• The Taproom Agency
• Upper Notch Club
• Sweet Grass Dairy
• Statement Home
• Epic Water Filters
• Judge.me
• Okendo
• Junip
• ReCharge
• Bold Subscriptions
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.