Napkin Math

A practical breakdown of churn: what it is, why it varies by market, how to tell good churn from bad churn, and the product, marketing, pricing, and activation moves that reduce it. The episode focuses on identifying sticky users, improving time to value, and designing free plans and workflows that convert better.

Timestamps:
00:00 - Intro to Churn
00:01:36 - What Churn Actually Means
00:04:15 - Good vs Bad Churn
00:10:45 - Different Types of Churn
00:12:47 - How to Reduce Churn
00:16:41 - Talking to Customers
00:24:11 - Workflow & ICP
00:26:07 - Marketing for Retention
00:34:21 - Free Plans & Pricing
00:38:32 - Activation & Time to Value
00:48:05 - Tactical Churn Fixes
00:56:43 - The Power of Negative Churn

Creators and Guests

Host
Charlie Ward
Founder: Ramen Club, Ramen Space & Cosy
Host
Sabba Keynejad
Co-founder, VEED.IO

What is Napkin Math?

Join Sabba Keynejad (co-founder of VEED.io) and Charlie Ward (founder of Ramen Club, Ramen Space & Cosy) as they dive deep into the world of startups, AI, and the latest tech trends. These two legends of the London indie scene bring their no-nonsense, real-world insights to help founders, builders, and indie hackers navigate the highs and lows of entrepreneurship. Expect candid conversations, actionable takeaways, and the occasional hot take on where the future of business is headed.

Whether you're bootstrapping your way to success or scaling your next big idea, Napkin Math is your go-to podcast for unfiltered discussions on what it really takes to win in the startup game.