GTM Made Simple

It’s challenging enough to innovate in the best of times.So, how do you get your team innovating while under the stress of a crisis?The secret is psychological safety — and as a leader, it’s your job to provide it.That’s one of the key insights that Natalie Born, VP of Innovation at Territory Global, brings to today’s LinkedIn Live episode on the art of corporate innovation.We discuss:- How leaders create psychological safety- Why innovation should be sufficiently disturbing- Why consensus in an organization is poison for innovationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Show Notes

It’s challenging enough to innovate in the best of times.

So, how do you get your team innovating while under the stress of a crisis?

The secret is psychological safety — and as a leader, it’s your job to provide it.

That’s one of the key insights that Natalie Born, VP of Innovation at Territory Global, brings to today’s LinkedIn Live episode on the art of corporate innovation.

We discuss:

- How leaders create psychological safety

- Why innovation should be sufficiently disturbing

- Why consensus in an organization is poison for innovation

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?