The State of Retention Marketing | E43: Airtel's Secret Sauce to Maximizing CLTV

Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers.

• (02:21) - Anshul's Growth Adventure from Broadcast to Broadband
• (07:34) - The Two Types of Retention in Telecom
• (10:08) - Maximizing Lifetime Value of Prepaid Customers
• (12:32) - Unveiling Customer Triggers and Barriers for Explosive Growth
• (15:44) - Driving High-Value Conversions with Insightful Hacks
• (19:03) - Airtel's Rural Focus Strategically Driving Data Growth and Acquisition
• (23:04) - Broadband to Be the Next Growth Frontier
• (26:29) - How Airtel is Accelerating Broadband Adoption for Entertainment
• (31:10) - Airtel's 3-Pronged Growth Approach
• (34:36) - Graduating Premium Users to Airtel Black
• (38:41) - Customer-Centricity: Airtel's Competitive Edge
• (41:40) - Airtel's Innovation Drive: Broadening Connectivity with Smart Solutions
• (46:36) - A Unified Approach in Airtel's Multi-LOB Strategy
• (49:50) - Navigating Data Monetization Challenges in the Telco Industry
• (51:49) - Charting Airtel's Growth Trajectory: Exploring Next-Gen Initiatives in 2024
• (54:50) - Leveraging AI, Data, and Customer Channels in 2024

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.