In this episode of Always Be Testing, host Tye DeGrange sits down with Bryn Jones, Co-founder and CEO of PartnerStack, a leading B2B SaaS partner marketing platform. Bryn has spent the past decade redefining how companies scale through partnerships, drawing from his experience growing PartnerStack from its early days at Y Combinator to becoming an industry leader. The conversation dives into the evolution of B2B partnerships and how PartnerStack is helping companies move beyond traditional sales and marketing models toward sustainable, efficient growth. Bryn shares lessons from the company’s journey—emphasizing the importance of customer feedback, culture, and adaptability—and highlights how partner teams can align closer with revenue goals. They also explore the growing role of AI and automation in partnerships, the creation of generational wealth within partner ecosystems, and why partnerships are beginning to look more like marketing in the years ahead. The episode wraps with Bryn’s reflections on leadership, humility, family, and even gardening—where he draws parallels between patience, growth, and building something that lasts.
What is Always Be Testing?
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond.
Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way