Episode 19 – Selling the Future State and Overcoming Fear of Change
Customers buy a better future than their current state. Whether it is technology platforms or train cars of steel, the promise is the same. Sales people are promising that the customer’s future will be better because they purchase from you. This episode focuses on the very specific tactics necessary to sell that future state. There are pitfalls in the promises a sales professional makes when selling the future. We teach the safer and more successful path.
New book available now by Tom Searcy and Carajane Searcy Moore, The Secret to Big Sales: Using Executive Language to Close More Deals. Check it out! https://www.amazon.com/dp/B0C2SCNXSD
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The Big Sale Illuminati is a bi-weekly podcast where some of the best in business discuss what’s worked, what’s working, and what’s failed in selling big sales. The panel of experts include Monique de Maio, Mark Kennedy, Tiffany Olson, and Tom Searcy with occasional guest appearances.