Rooster High Radio

Content marketing is vital and doesn't need to complicated. Your host Zach Armstrong walks you through the best practices regarding batching your content marketing, using it well, and staying on-message.

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  • (00:00) - 2. Leverage Batching For Your Content Marketing
  • (00:21) - Introduction
  • (01:33) - Overview of the Process
  • (02:00) - Step One: Select A Medium
  • (02:27) - Step Two: Generate A Bunch Of Topics
  • (04:21) - Step Three: Create In Batches And On-Message
  • (06:21) - Step Four: Pull Six Shareable Moments
  • (08:14) - Step Five: Schedule Your Content
  • (09:26) - Step Six: Repost the Best Performing Content
  • (11:13) - Case Study: The Podcast You're Listening To
  • (14:05) - Outro

What is Rooster High Radio?

Zach Armstrong, founder at Rooster High Productions, guides you through harnessing the full power content marketing powered by podcasts, especially for professional service businesses. In each episode you'll learn another process, method, or best practice for using podcasts as a cornerstone of a content strategy that starts that relationship with your next client before you meet them.

Zach started in theater in 2003, audio in 2010, and marketing in 2015. As an editor, storyteller, small business owner, and marketing process guru, you'll find yourself entertained and informed when you subscribe to Rooster High Radio.