Optimize

Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast. Mordy speaks at SEO events worldwide and contributes to various SEO publications. During the episode, Mordy and Nate break down the March algorithm updates and provide insight into how to recover if your site was impacted. Mordy highlighted the importance of not sitting idle while the updates are settling out and getting ahead of any impacts by reviewing your site for potential weak points and addressing them. In this week’s deep dive, Mordy and Nate discuss the importance of transparency and originality in content in shaping the overall user experience for your visitors and demonstrating E-E-A-T. Mordy gives our listeners a robust dissection of his ideas for Google to release updates to improve the SERPs. The pair discuss the hypothetical implementation of an “originality score” and the potential benefits of cementing content with the highest authority into the top-ranking spots for six months to encourage content teams to write better content on topics with long tail keywords versus focusing solely on head terms. Rounding out the episode, Mordy shares his requirements for creating fantastic content, the power of the SEO community, and his frustrations with traditional publishers substituting a rigorous content strategy with affiliate marketing. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
Start a Free Trial of Positional Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with Mordy on LinkedIn & Twitter or visit Wix's Website

Important Links:
Barry Schwartz SEO Memes Website

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com