The Authority Builder Podcast

Can you guess the #1 source of new customers and clients for businesses? It’s not marketing or advertising. It’s actually still referrals and word-of-mouth. There’s nothing that creates trust faster than a personal recommendation. That’s all well and good, you might be saying, but it’s so hard to get even very satisfied clients to take the time and effort to refer you to their network. They’re hesitant… scared even to put themselves out there because it seems like “selling.”

Show Notes

Can you guess the #1 source of new customers and clients for businesses? It’s not marketing or advertising. It’s actually still referrals and word-of-mouth.
 
There’s nothing that creates trust faster than a personal recommendation. That’s all well and good, you might be saying, but it’s so hard to get even very satisfied clients to take the time and effort to refer you to their network. They’re hesitant… scared even to put themselves out there because it seems like “selling.”
 
That’s why you take the referral process out of their hands and do it yourself. I share the process for doing that. It’s a system that brings in a steady stream of quality referrals.
 
I’ve never shared this with anyone, anywhere. Get all the details on that and much more, including...
 
  • What to do once you’ve made first contact with a potential new client
  • Leveraging human nature to get better – more – referrals
  • Yet another reason you should write a book 
  • Why you should never “ask” for referrals directly
  • Widely neglected methods for effectively landing and building rapport with valued long-term clients
 

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States