The Health Marketing Daily

The Health Marketing Daily — August 09, 2026 In this episode: • New research reframes how high-dose vitamin C fights cancer, vindicating Linus Pauling's controversial claims while revealing a mechanism that changes how supplement brands can legitimately position the ingredient. • New Numerator data shows GLP-1 drug users are meaningfully cutting their grocery spend, with direct implications for how functional food and supplement brands target this fast-growing consumer segment. • Irish nutrition giant Glanbia has raised its full-year earnings forecast on the back of a strong H1, underscoring that demand for protein nutrition ingredients and branded supplements remains robust heading into H2 2026. • NielsenIQ's new women's wellness report maps how female consumers are redefining health priorities across life stages, with clear channel and trust-source data that should be shaping supplement and wellness brand strategy right now. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.