Content, Briefly

In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.

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Timestamps:

00:00 Intro
01:44 Launch of the ‘Create Once, Distribute Forever’ book. 
02:45 Why did Ross write a book now?
04:17 Focused on story distribution. 
05:36 Blurred lines between content marketing for B2B and B2C.
07:18 Befenits of communities. 
14:07 Constraints on content distribution.
19:03 Understanding the fundamentals of content marketing.
23:51 Meta process of writing a book. 
32:21 Learn more about Ross and Foundation and get in touch.
33:38 Outro

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Useful Links:

Foundation Website: https://foundationinc.co/
Ross Book: https://rosssimmonds.com/book/
Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/
Ross on Twitter: https://twitter.com/TheCoolestCool

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.