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James: Hello, and welcome to another
episode of Behind the Madness.

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I'm your host, James Roberts, founder, and
owner of Method, a growth agency who are

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hell bent on unlocking company's potential
through creative and marketing techniques.

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Today, I am joined by Jamie
and we are going to be talking

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everything around social media.

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I'm going to give him some hard
hitting questions, and really combat

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those, those kind of main points
want to know around social media.

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So without further ado,
let's jump straight in

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Jamie.

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Welcome again to the pod.

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Jamie: Thanks James.

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I'm very, very excited for this one.

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James: So as you are our social media
guru, I am going to take a step back.

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people will be pleased to hear that.

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And we, within about 13 or 14 minutes
are going to talk over everything

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any business owner or marketeer
needs to know about social media?

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Should we, should we
jump in and give it a go?

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Jamie: No pressure

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James: No pressure at all.

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So, first off, I'm going
to go with some stats.

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I'm going to see if you know
what you're talking about.

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Now I could have teed you up, but
no, I much prefer to get a recording

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going and put you right on the spot.

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So how many people are on social media?

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So as of the backend of 2021 there
are just under 3 billion people on

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social media as whole, and then there
were 2.4 billion just Facebook alone.

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So that kind of shows you the reach
they have considering this just

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over half a billion on the others.

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Um, incredible.

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Wow.

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So all the eyeballs are still on Facebook,
which is amazing and well done because

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I had the numbers in front of me.

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And, uh, yeah, you've done pretty well.

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To be honest, there was a
spike, which was interesting.

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There was a little bit of a spike in 2020.

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Something must have been going on in 2020.

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There was around an 8.8  increase
of social media popularity.

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So let's, and I think you've
already answered it, but

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let's jump into it a bit more.

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What is the most popular social media?

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Jamie: So popular in terms of
sheer numbers is just Facebook.

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Since they launched back in 2003, they
have dominated the market in terms of

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numbers, but in terms of popularity
because, of the content that is short form

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at the moment, short form video that is.

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TikTok and Instagram reels are exploding.

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It's unbelievable.

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The amount of attention TikTok is I
believe the fastest growing social media

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there has ever been in terms of numbers.

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They started in China with 500
million monthly active users

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before they even came over towards
places like the UK, the US, Canada.

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So those two are the real big ones
right now, are Instagram and TikTok.

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James: What does short-form video mean?

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Just

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Jamie: Short form video is quick
digestible video that is normally anywhere

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between 15 and 60 seconds, and it can be
a range of stuff like other content types.

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So it can be educational, it can be
inspiring, it can be entertaining, I'm

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sure you've seen the funny cat videos,
I'm sure you've seen the dancing trends.

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If you haven't seen any dancing
trends or some of the funny things,

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keeping an eye on our Instagram in
the next few weeks and, uh, James

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will be busting out the moves and the
pointing and the different directions.

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But, um you haven't jumped onto
a TikTok, jump onto an Instagram

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reel and see what it's all about.

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It's quick, quick, quick video.

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James: Where can people find my
crazy dancing on Instagram, Jamie?

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Jamie: They can find
that on our Instagram.

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So it's a bit of a shameless plug
here, but if you head over to at hello

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underscore method, on our Instagram,
you can see some funny reels, but

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most importantly, some educational
content, super, super digestible,

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carousels or reels, we want to
make business super, super simple.

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James: So apart from watching my dancing
on social media, how long does the

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average person spend social media per day?

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Jamie: It depends if you're working on it.

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I think if I looked at my screen
time, it was probably a bit

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about four or five hours a day.

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but funny enough, actually working
outside of it, it shown that now

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people spend about four hours a day.

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So between.

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Screens that are in our pocket and the
screens, normally in our living rooms,

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people actually normally spend four hours
watching TV and four hours kind of on

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a social media platform on their phone.

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So they spend a whole eight hours
a working day on those two devices.

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So it shows you the power of digital
for one, but about anywhere between

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two and four hours as kind of a
generic, because everyone's different.

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Everyone has busy lives, some people
have kids, some people don't, some people

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have free reign to go wherever they want
in the world and just take their phone.

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James: Yeah, I think mine is I watch telly
and a lot of social media at the same

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time, multitasking in my living room.

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Jamie: Men are well known for it.

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James: What's the best time
to post on social media

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Jamie: Massive massive, pointless
one because we got a couple of normal

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questions when it comes to socials.

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This is one of the common ones.

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It's case of how long's piece of
string you're going to have to test it.

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I'm not going to give you a number and
say it's five o'clock for Instagram.

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It's 3: 30 for Facebook, because
that won't be true for you.

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Social media is a very
personalized experience.

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It's what these platforms
pride themselves on.

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So, test it,, But also consider where
your audience, who you're trying to

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attract, their patterns, their behaviors.

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If they work nine to five jobs,
then realistically they, okay, there

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may be on a lunch and they may be
on around 10 30, 11 when there's a

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coffee break, having a quick scroll.

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But you thinking probably between about
six to seven, eight o'clock at night when

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they have either fed the kids or they've
had dinner themselves and are sitting down

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that in front of the TV, bit like James
in front of the TV, seeing what's going

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on in Instagram, catching up with friends,
discovering new brands, new products.

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So test it and understand where
your audience are and what time.

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James: tips that I learned when I was
doing our own kind of social media

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stuff was to think about where, as you
said, think about what your audience is.

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Think about when you can post out to them.

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So let's say, uh, most people have
appointments booked on the hour or on

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the half hour, so rather than post on
the hour, on the half hour, think about

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what that person is doing before then,
which is probably twiddling their thumbs.

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It's probably waiting to go in somewhere,
and as we know when we're nervous,

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we have this, this tendency to pull
out our mobile phone and jump on it.

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And to be honest, what are you
probably going to go towards?

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You're going to gravitate towards social
media, towards Instagram and Facebook,

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and just see what's going on in the world.

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So.

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Posting just before those times,
is a great way of kind of getting

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eyeballs on it when people
are, tend to be doing nothing.

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But again, do your
research, as Jamie says.

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So following on from when the best time
to post on social media is, and how

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often should I post on a social media

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Jamie: So the phrase kind of content
is king is very, very common, but

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the big one is consistency is queen.

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So this one comes about because how
often you post is up to you because

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you dictate, what can you manage?

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You want to make sure you're
not running around every day.

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Thinking I've got to post today,
I've got to post now I've got to post

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tomorrow And kind of putting out content
that you're maybe not happy with, or

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it's overwhelming you and detracting
from other areas of your business.

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This is one element of your
business, so make it manageable.

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The other thing is how often your
audience gets used to you posting.

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This is what consistency is key.

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If for example, you choose a Monday or
Tuesday and a Friday to post, then post

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show up on those days, your audience
will get used to seeing a post from you

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on those days, new posts on Tuesday,
if they show up and you're not there

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that trust that you've built in the
early stages or throughout your journey

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with them will straightaway be lost.

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So consistency is the key over
frequency pick when you want to do

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it, test the best times, day and the
actual time, and then be consistent.

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James: And I guess this ties into,
when we're talking about doing all

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of our testing, the best, obviously
there's a number now of social

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media platforms, but again, I guess,
which social media platform should

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I use to promote my business comes
down to doing a lot of research

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and testing as well does it Jamie?

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Jamie: Massively, I think one of the
big things that people often happens.

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They jump into social media, To
start with, find the strategy, work

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out what's going on, like with your
business, why you want to be there.

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So if you are thinking, okay, I want
to attract people because I'm a visual

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first brand then Instagram is going
to be key for you, but you want to

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know what you want to get out of that.

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Are you doing it to build a community?

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Are you doing it to convert sales or push
people to your website, up that traffic?

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You want to make sure that you are
delivering for the people who matter.

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So make sure you do your buyer persona
research, understand your demographic,

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who they are, what pain points
they have, what their lives looked

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like, what the behaviors look like.

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The biggest thing with social or digital
anywhere is attention is currency.

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The attention is What matters.

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So you want to know where it
is, when it is, and why it is.

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why is someone's attention on this topic?

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Because they've got that pain point,
actually that aligns to our product.

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We can help them and then you
can reach out to them on social.

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James: What kind of content should I post?

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Jamie: So right now, short form video kind
of, we mentioned it already earlier is

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huge, stuff like reels, stuff like TikTok,
Stories even they are sort of short

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form video that disappear after a while.

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These kinds of things are huge, the
biggest thing with social is people

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get frustrated with organic growth,
because these are a newer product,

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there is still some organic growth.

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They are becoming more and more
saturated, there is more organic growth

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with them some of the older features.

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So decide where you want to be.

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So if you are a restaurant and you
have visually very pleasing food and

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you've hired a good photographer,
then get that out there onto

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Instagram, get it onto social media
that promotes that kind of topics.

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But you also want to fit into one
of the, are you entertaining people?

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Are you doing a funny dance?

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Are you just being funny
with your content in general?

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Are you, educating them?

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is it how they're solving a pain point?

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But then when you want to do that,
you want to take that content form and

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you want to wrap it in a story that
is your brand and your audience, and

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then push it to the various places.

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James: So lastly, the question
on everybody's lips and the

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first question we get asked.

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How can my business get more
followers on social media?

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Jamie: I love this question
because it is how we have been

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shaped to think of social media.

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It's almost like high school it's the
more followers, the more friends, all

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of that kind of stuff, the better person
you are, the social status you acquire.

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But people are more and more focusing
on engagement now, it's not so

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much about the follower number,
it's how engaged our audience is.

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Making sure the community is actually
giving a shit about what you do.

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So with that in mind, there are a
few things you can do for a follower

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number, but that is, be consistent show
up for them, show up for the audience

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like you want them to show up for you,
create relatable, relevant, and useful

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content, stuff that they care about.

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Stuff that they can connect to, stuff
they can get behind, they can share.

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They take use out of, there's nothing
worse than scrolling on say Instagram for

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half an hour, I'm coming off and thinking
that's half an hour of my life just gone.

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In the last episode, on behind the
madness, James spoke about the company

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Tribe and he spoke about how he connected
with a brand and he got more out of that

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product because of the mission behind
them then he thought going into it.

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If you can do that every time someone
lands on your social account then

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you are winning, the numbers show
it, so be consistent, be relevent.

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And be authentic, be social.

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Don't the social in social media,
I hate it when people forget it.

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James: Amazing.

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Thanks, Jamie.

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We managed to do everything we needed
to cover around social media in a

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whirlwind trip of about 14 and a half
minutes, which is pretty impressive.

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If you have found this useful,
then we want you, we want you

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to follow us on social media.

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You are going to be the type
of person who is going to be

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engaged in what we are offering.

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So find us on Instagram at
hello underscore method.

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And if you have any questions,
use the same place to kind

00:13:00.278 --> 00:13:01.988
of give Jamie or myself.

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Any questions, any kind of questions
you've got around social media, or even

00:13:05.933 --> 00:13:11.106
just getting some growth within your
organization, then we are there to help.

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So until next time bye-bye for now