Defying Anti-Expert Bias and Claiming Your Identity as an Expert

Why is it so hard to claim your expertise?

To own what makes you truly exceptional at your work.

To own the capacity and the ability you uniquely have to guide your clients to results. 

Then why is it so hard to promote that? 

To tell people about it? 

And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself. 

We live in a world that currently doesn’t value expertise so claiming it is an act of rebellion. Let’s define what anti-expert bias is and why we need expert now more than ever. 

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Full show notes and transcript are here.

What is Make Marketing Suck Less?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you don’t need any of that BS to run a thriving business.

Each week, she shares unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While she can't promise you'll ever love marketing, she can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)