Work Less, Earn More

In today's episode, I’m sharing the secrets to standing out in today's crowded online world and how to get anyone’s attention to maximize your reach. We live in an "attention economy," where getting noticed is vital for making sales and progress. Rather than adding to the noise, this episode shows you a smarter way. It's all about talking to people about what they care about most: themselves. Dive into how understanding this basic human nature can transform your approach to capturing attention.


Unpack easy-to-follow strategies, like creating compelling "story loops," sparking curiosity with questions, and focusing on solving real problems. Learn how aligning your message with your audience's interests not only captures attention but also naturally leads to showcasing how your business can make their lives better. You’ll discover a fresh perspective on winning attention, driving engagement, and growing your business by putting your audience first.


Listen to the full episode to hear:

  • Common missteps brands make when vying for attention
  • The primary method to reshape your marketing message and engage your audience
  • Intriguing questions that captivate your readers from the start
  • Unveiling how your business can provide the long-sought solution they need


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What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!