Speaking Human-First

Our world is increasingly data-driven, especially when understanding our audiences, but what if the metrics we’re using are incomplete?

David Allison, a renowned marketing strategist and the innovative mind behind Valuegraphics, argues that, at best, demographics only provide a partial picture of a person and, at worst, reinforce biases and stereotypes. This is where values fill the gaps and offer a more comprehensive understanding. 

David and his team have not just identified 56 universally shared values, but they've also made them actionable. By adopting a values-based approach to communication, we can challenge our unconscious assumptions and gain predictive insights into what truly engages, motivates, and inspires our audience. 

Listen to the full episode to hear:
  • How our values drive everyday choices, large and small–
  • How demographic data perpetuates stereotypes and hinders social change
  • How acknowledging our common values helps build consensus and move us forward
  • How the core 56 values break down into nuanced and actionable definitions and interpretations
  • Three key questions to begin uncovering people’s values
 
Learn more about David Allison:

Learn more about Mary Knox Miller:

What is Speaking Human-First?

What does it take to get your ideas to scale deep? It takes a little art, a little science, and a commitment to speaking human-first. Speaking Human-First is for big thinkers, subject-matter experts, and agents of change hungry for influence and impact. Host and veteran storyteller Mary Knox Miller talks with thought leaders about their road to recognition and unique ways they've shared their work with the world. You'll be emboldened to communicate what you know by focusing on who you are and what those craving your wisdom need to hear.