Live Better. Sell Better.

In this episode of the Live Better Sell Better podcast, Anthony Cessario, VP of Revenue at Clari, shares his insights on how to maximize resources and achieve higher impact outcomes for sales teams. But what happens when the focus is lost and the team is left without direction? Tune in to find out.

Show Notes

In this episode, you will be able to:

  • Unveil the secret behind successful sales teams through strategic planning.
  • Grasp the concept of focused capacity to make the most of your resources.
  • Explore the perfect blend of structure and autonomy for top-performing sales teams.
  • Delve into the art of establishing realistic annual objectives for your sales force.
  • Find out how encouraging open dialogue and vulnerability leads to a collaborative work environment.

My special guest is Anthony Cessario VP Revenue at Clari

With a deep understanding of sales dynamics and team efficiency, Anthony Cesario, the VP of Revenue at Clari, shares his insights on the vital importance of focused capacity in driving higher impact outcomes. Drawing upon his experience working closely with go-to-market teams and helping them achieve their objectives, Anthony stresses the importance of identifying and prioritizing the highest potential accounts, establishing equitable sales territories, and fostering a transparent environment among sales teams. Tune in to learn how to optimize your sales team's performance by implementing Anthony's effective strategies.

The key moments in this episode are:
00:00:06 - Introduction, 
00:03:06 - Determining Highest Impact Outcomes, 
00:09:16 - Operationalizing Focus Capacity, 
00:14:24 - Importance of Focused Capacity in Today's Sales Environment, 
00:12:42 - Coaching Managers for Success, 
00:15:54 - Maintaining Priorities Throughout the Year, 
00:19:51 - Balancing Structure and Autonomy, 
00:23:37 - Building a Business Plan, 
00:25:28 - Creating a Sales Framework, 
00:26:48 - Measuring Success, 
00:28:07 - Live Better Advice, 
00:29:12 - Future Letter to Self, 
00:30:57 - Work-Life Integration, 


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What is Live Better. Sell Better.?

Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.

Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.

Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.

We leave no topic untouched.

PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.

But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.

Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.

Now with that, get ready, grab a notepad & let’s get into the good stuff!