Marketing: Global Edition

Yes yes, Spain won, England lost. I know, don’t rub it in. But who were the marketing winners and losers from this World Cup? Which sponsor brands scored big and which ones hit the proverbial post? In this episode Jasmine and Hannah explore the winners and losers of the World Cup in terms of the advertisers, the sponsors, the brands FIFA tried to cover up, the celebrities and those two biggest of all sports marketing rivals… you know who we mean. 

Creators and Guests

Host
Jasmine Montgomery
Jasmine is founder and CEO of international branding and advertising agency, Seven Brands. She was managing director of FutureBrand and worked at Interbrand and Fitch. Jasmine is also one of the founders of Adzy, a platform that serves effective and affordable advertising to small businesses.
Host
Piers Guilar
Piers Guilar is COO of Seven Brands and used to work at FutureBrand, Interbrand, Havas and Saatchi & Saatchi. Piers is also a founder of Adzy, a platform that serves effective and affordable advertising to small businesses.

What is Marketing: Global Edition?

A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.