WEBVTT

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We'll be right back.

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Greetings, welcome to what we are,

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episode five of Visual PR Live.

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Greetings to everybody watching.

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Don't forget, you can put your comments,

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your questions,

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and we'll be able to put

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them up on screen,

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including your photo and

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your username and everything.

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So please do get involved.

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Probably more a little bit later,

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I'll talk about things.

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It may conjure up some

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comments from your own experiences,

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some questions you may have.

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good news is it won't be just for me.

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I am going to be joined by

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two wonderful guests very shortly.

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To start with,

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I just want to explain what

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this is all about.

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This subject is about the

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power of collaboration,

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combining strengths of

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different people and different things.

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And I'm going to start with

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the things part because

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it's much more obvious

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collaboration people,

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and my special guest Graham

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Leefield is going to be

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touching more in detail on

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that because I've seen him

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do this presentation before.

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I wanted to just quickly

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touch on how you can

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collaborate some of your PR

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and marketing collateral and effort.

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People run off and do something.

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Let me pick one of them as a podcast.

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Everybody runs off at the

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moment and creates podcasts.

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And I do encourage you,

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definitely do them.

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But the problem is they then

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just throw those out there

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and wonder why they're

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getting 10 downloads a week

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if they're lucky or something like that.

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The problem is unless you're a celebrity,

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how are they going to find you?

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It's the right thing to do it,

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but to rely purely on that

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and expect it to just work

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is a risky tactic.

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It's not the right way to go.

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So we are working on

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collaboration of efforts,

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collaboration of assets.

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And one of those, for example, visual PR,

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we do these live, and this is live now,

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or as live.

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Sometimes we don't put them out live,

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but they're still just hit

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record and go because it

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gives us that authentic, credible,

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engaging conversation type

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content that we create and

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then it's really from that

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one piece that the client

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shows up for we're able to

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then create a whole load

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more assets and start

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feeding from one to the

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other so I'll give you a

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for instance we create this

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content here this episode

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that would go out every

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month every fortnight every

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week depending on the client

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from that we strip up the

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audio and we put that as

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your podcast we put all of

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the descriptions and your

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seo content is within that

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as well your video

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content's now on youtube

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and facebook and linkedin

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but youtube's the big one

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it's the second biggest

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search engine in the world

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So we make sure the

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description is what people

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will find when they go

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looking for particular

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topics that you and your

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organization experts out

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and they find it.

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But we then say,

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do you want to carry on

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listening while you're

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walking your dog or you're

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driving the car or you're working out?

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Take them to the take.

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Sorry, my phone's going.

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That was very unprofessional.

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It's like.

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um yeah listen to it go here

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to the podcast the podcast

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then feeds do you want to

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watch this because within

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the episode they're

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listening to it talks about

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something visual feed them

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back to the youtube video

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we then create clips from

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the full episode that then

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your social media that goes out

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The collaboration there is

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that you turn around and go,

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do you want to go and watch

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the full episode?

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Do you want to listen to the full episode?

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And it's pointing you to both of those.

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It's pointing you back to

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your social platforms and

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everything's collaborating.

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Heck,

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we can even transcribe the content

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and we can put that as a blog post.

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Remember that page that you

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probably haven't looked at for two years?

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It hasn't been a new post on for ages.

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Well,

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suddenly you're guaranteed every

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single month

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There is content that's

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going to go up there that's

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going to help the SEO of

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your website that is going

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to let you be found.

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We embed the YouTube video

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in it and we get in there

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what we call link juice.

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We're allowed to say that?

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Yeah.

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One of many terms.

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Absolutely.

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Yeah.

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Link juice.

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We'll go with that.

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Link juice from the YouTube

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video in there.

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And, of course,

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you can put the podcast in

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there as embedded.

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And it will split you back

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to the different channels

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and everything like that.

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Heck,

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we can even do branded dynamic QR

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codes that you can put

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either in your printed PR

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that are going out in

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journals or papers or whatever.

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Have a QR code that takes

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them to the video and gives

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you stats for how many

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people have gone from that

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magazine to watch the video in full.

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Start getting analytics from it.

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That pop-up banner that you

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created a year ago,

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Could have had a QR code put on it.

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And yet even today,

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we redirect it so it'll

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always point to the latest episode.

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It's able to be dynamic.

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So we're suddenly collaborating.

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Our marketing with RPR,

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the different assets from

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it all are working together.

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Rather than making a bed and lying in it,

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just one route we're going

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and then getting frustrated.

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We then get involved however

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much people want us involved.

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Do we just create,

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go and break with everything?

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Or we do it for you so that

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we make sure everything's

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going out to the right place.

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Everything's connecting back

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from one to the other.

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It's just a really fun way

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to do it because these

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conversations are just naturally flowing.

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It's not a script that

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someone suddenly says, right,

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you stand there and say that.

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Okay, I'm going to talk about this now.

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It's just genuine.

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It's off the top of their head.

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And from that one show up,

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All this asset,

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all of these assets are

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created and then linking.

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So that's where we come out

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from the power of collaboration.

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Now,

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we ironically are doing a lot of work

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personally collaborating as well,

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because we don't

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necessarily have to do as

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much for you because we

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work with organizations that do that.

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for you work and we provide

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the assets for them to do.

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And one of them is my first

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guest that I'm going to, I mean,

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you're going to see both of them now,

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but the first one I'm going to speak to,

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I will introduce both

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because it will feel weird,

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is that first of all,

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Make sure I get this right.

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The CEO of Phoenix Enterprises,

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Claire McDougall.

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Hi, Claire.

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I love it.

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But the first person we're

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going to speak to, no offence, Claire,

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is Graham.

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Yeah, I did, yeah.

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Is Graham Leefield,

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the founder of Gel Studios, who, A,

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we work collaboratively,

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easy for me to speak with, but B,

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my big one is that I saw

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you do a presentation at a

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networking breakfast that

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wasn't only me that was

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impressed that resonated

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with a lot of people what

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was it two three months ago

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wasn't it yeah I think it's

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a total uh total boardroom

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network yeah it was it was

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um you know competition

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yeah is the polar opposite

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of collaboration

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and I think what made it

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genuine a really personal

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place you know um it's

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actually my business was a

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birthday tomorrow and

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probably about three four

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years ago it was very much

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we must go out we must we

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must get this work we must

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have everything internal

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and the realization you

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know when the pandemic hit

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we had to pivot diversify

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explore any new opportunities and

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We saw a lot of other people's struggle.

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Some were clients, some were peers.

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And we had to really lead

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from the front and change this mindset.

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And the mindset really, by my own,

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to be honest,

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it was wanted to do really well,

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but it walked off missing pieces of work,

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you know, to people, you know,

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it would be an outward spiral.

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It's just not a good place to be.

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So I came up with this idea.

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mini paradox so classic oh

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you may like that I said I

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didn't do this at one talk

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it's my old school kings

00:11:31.441 --> 00:11:32.423
down here nobody knew what

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a classic mini was

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Basically,

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if you're ever on the road and

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you're going out there and

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you see two minis pass one another,

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what do they do?

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Well,

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they beep their horn and they do a

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little park.

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The VW's the big one as well.

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The other ones as well, yeah.

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If you see a classic mini going by,

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you know if they see another one,

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they will go mental.

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Yeah.

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Yeah, in a really, really good way.

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Another thing, like my struggles as well,

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I mean, this

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go they'll tweet and I was

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the most I used to have a

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motorhome with my

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motorsport comp all the

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time if you pass another

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motorhome owner yeah that

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you would it was always a way

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body would weigh yeah yeah

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yeah you know all traffic

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has been slowed down yeah

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my point is I looked a lot

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at the same car where you

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know they're on the same

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roads they're doing the

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same thing they enjoy this

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thing it's just a really

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pure example of

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collaboration and since

00:12:29.707 --> 00:12:31.249
coming to peace with my

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history um and what was

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driving me talking about that little

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The idea of being, you know,

00:12:37.344 --> 00:12:38.164
an agency which

00:12:38.205 --> 00:12:39.885
collaborates with other places,

00:12:41.287 --> 00:12:44.389
referring work to them, income streams,

00:12:44.448 --> 00:12:45.629
something I never had when

00:12:45.668 --> 00:12:46.370
I was starting out.

00:12:46.970 --> 00:12:47.870
But also working with

00:12:47.890 --> 00:12:50.913
organisations such as Phoenix Enterprises,

00:12:50.932 --> 00:12:51.513
you know,

00:12:51.832 --> 00:12:54.075
we have a responsibility as a

00:12:54.914 --> 00:12:56.875
sustainable profit to do

00:12:56.956 --> 00:12:58.256
something more worthwhile

00:12:58.677 --> 00:12:59.977
and benefit shareholders.

00:13:00.519 --> 00:13:01.658
And that's why the B Corp

00:13:01.879 --> 00:13:04.221
survey for that made complete

00:13:05.094 --> 00:13:08.315
And that drive peak now is changed,

00:13:08.936 --> 00:13:10.816
is more to, well,

00:13:10.916 --> 00:13:13.937
if I can do that with a team of 10,

00:13:13.937 --> 00:13:14.538
what can bigger

00:13:14.577 --> 00:13:16.778
organisations do to commit to the cause?

00:13:17.379 --> 00:13:19.659
You know, local impact and stuff.

00:13:20.240 --> 00:13:21.000
And that's why I thought I

00:13:21.041 --> 00:13:22.721
was going to put together that talk.

00:13:22.900 --> 00:13:24.402
I've done that quite a few times now.

00:13:24.461 --> 00:13:24.961
It's gone down.

00:13:25.381 --> 00:13:27.663
It really is great to hear that feedback.

00:13:28.563 --> 00:13:29.524
But it's also an element of

00:13:29.583 --> 00:13:30.024
being part of it.

00:13:30.543 --> 00:13:32.024
Because sometimes to collaborate,

00:13:32.985 --> 00:13:34.306
people might not be in the same place.

00:13:35.322 --> 00:13:37.543
So it's really important to

00:13:37.583 --> 00:13:39.245
go first and to be brave

00:13:39.566 --> 00:13:43.629
and to reach out for that one.

00:13:44.110 --> 00:13:45.091
Maybe just to say,

00:13:45.110 --> 00:13:46.913
I know that we've spoken before,

00:13:46.972 --> 00:13:48.514
but I know we're in the same circles.

00:13:48.553 --> 00:13:49.695
Can we go out for a coffee?

00:13:50.755 --> 00:13:51.456
And one thing would

00:13:51.496 --> 00:13:53.258
definitely come away from

00:13:53.337 --> 00:13:54.639
that being bettering yourself.

00:13:55.447 --> 00:13:56.087
Or equally,

00:13:57.109 --> 00:13:58.429
knowing that they're not there yet.

00:13:58.990 --> 00:14:01.712
That's part of the collaboration journey.

00:14:01.812 --> 00:14:03.274
You go first, you start.

00:14:03.874 --> 00:14:05.635
Sparks of thought, inspiration.

00:14:06.616 --> 00:14:09.399
The other person in their own realisation.

00:14:09.418 --> 00:14:12.422
So it's been incredibly rewarding.

00:14:13.222 --> 00:14:14.703
The benefits in terms of the bottom line,

00:14:15.224 --> 00:14:16.725
collaborating with other businesses,

00:14:16.985 --> 00:14:19.648
work goes out, works really, really well.

00:14:19.668 --> 00:14:20.629
You've got to have some

00:14:20.649 --> 00:14:22.591
confidence to know that that

00:14:23.681 --> 00:14:25.841
utopia will happen very well.

00:14:26.142 --> 00:14:26.283
Well,

00:14:26.302 --> 00:14:27.942
we can all strive towards working

00:14:27.962 --> 00:14:29.004
towards a better place, right?

00:14:29.024 --> 00:14:30.504
And I think that's certainly

00:14:30.524 --> 00:14:33.086
what the B Corp movement at its core is,

00:14:33.145 --> 00:14:34.787
you know, environmental,

00:14:34.807 --> 00:14:37.489
which people think the B Corp will be,

00:14:37.928 --> 00:14:38.708
but it's also about

00:14:38.729 --> 00:14:39.789
community impact and it's

00:14:39.830 --> 00:14:41.951
also about the wellbeing of the team.

00:14:41.971 --> 00:14:43.011
There's this three really,

00:14:43.072 --> 00:14:44.172
really key areas around

00:14:44.211 --> 00:14:45.232
that and that's them.

00:14:46.232 --> 00:14:47.293
Up until that point,

00:14:47.313 --> 00:14:48.095
we've really been like

00:14:48.154 --> 00:14:49.674
investors in people and that was,

00:14:49.735 --> 00:14:51.336
you know, around one very,

00:14:51.375 --> 00:14:52.576
very important thing that we just put

00:14:52.636 --> 00:14:53.317
which is the people.

00:14:53.918 --> 00:14:56.077
But for us going for the B2B certification,

00:14:56.139 --> 00:14:58.139
that wider way of knowing

00:14:58.158 --> 00:14:59.259
that we're running a business well,

00:15:00.399 --> 00:15:01.760
knowing that we operate in

00:15:01.780 --> 00:15:02.640
policies and pace,

00:15:03.061 --> 00:15:04.902
actually adjusting our

00:15:05.361 --> 00:15:07.003
incorporation documents to say,

00:15:07.363 --> 00:15:10.304
we are here to benefit the

00:15:10.345 --> 00:15:11.565
community and local places,

00:15:11.644 --> 00:15:13.326
not just shareholder return and value.

00:15:14.807 --> 00:15:15.767
I got an element of confidence,

00:15:16.226 --> 00:15:17.248
certainly as a business owner,

00:15:17.288 --> 00:15:18.347
to try to do what I

00:15:18.408 --> 00:15:20.349
perceived as right up to that point.

00:15:21.259 --> 00:15:23.562
Yeah, because it's all, you know,

00:15:23.601 --> 00:15:24.402
we talk about the

00:15:24.761 --> 00:15:25.602
competition or

00:15:26.724 --> 00:15:27.683
collaboration being the

00:15:27.703 --> 00:15:30.745
important business, but as businesses,

00:15:31.307 --> 00:15:33.327
it's very easy for any of

00:15:33.408 --> 00:15:35.710
us to kind of get caught in going, oh, no,

00:15:35.730 --> 00:15:37.510
they're doing something, and I've got to,

00:15:37.770 --> 00:15:38.351
you know,

00:15:38.392 --> 00:15:39.491
there's enough business to go

00:15:39.532 --> 00:15:40.232
around for business.

00:15:41.466 --> 00:15:43.047
and but to take it not only

00:15:43.106 --> 00:15:45.668
to accept that but also

00:15:45.727 --> 00:15:47.768
kind of go actually we can

00:15:47.807 --> 00:15:48.908
collaborate here in some

00:15:48.928 --> 00:15:49.548
ways it doesn't mean you

00:15:49.589 --> 00:15:50.188
live in each other's

00:15:50.249 --> 00:15:51.389
pockets for goodness sake

00:15:51.769 --> 00:15:52.649
but there are times and

00:15:52.690 --> 00:15:54.610
places to go I haven't got

00:15:54.650 --> 00:15:56.611
the uh you know capacity to

00:15:56.672 --> 00:15:58.751
take any more of this on I

00:15:59.152 --> 00:16:01.153
uh it's not quite right for

00:16:02.033 --> 00:16:03.474
whether industry geography

00:16:04.094 --> 00:16:05.835
type of work maybe who knows

00:16:06.615 --> 00:16:07.576
such a variety of things,

00:16:07.615 --> 00:16:08.596
to be able to kind of go,

00:16:08.615 --> 00:16:09.697
I need to pass that to

00:16:09.756 --> 00:16:11.317
someone else and not be

00:16:11.337 --> 00:16:12.077
there kind of going,

00:16:12.759 --> 00:16:13.359
I guess it's like the

00:16:13.379 --> 00:16:14.500
Christmas present or

00:16:14.539 --> 00:16:15.419
birthday presents you don't

00:16:15.480 --> 00:16:16.279
give to receive.

00:16:17.581 --> 00:16:18.981
But you've got to really get

00:16:19.001 --> 00:16:19.642
yourself into that.

00:16:19.701 --> 00:16:22.783
And to be completely honest,

00:16:22.803 --> 00:16:24.904
that mindset shift came from a place of,

00:16:25.065 --> 00:16:26.426
I can't carry on the way that I am.

00:16:27.186 --> 00:16:29.268
So when you start running a

00:16:29.307 --> 00:16:30.927
business in a situation that I did,

00:16:30.947 --> 00:16:32.129
I had to make sure I had

00:16:32.188 --> 00:16:33.789
enough money coming in, quite frankly,

00:16:33.850 --> 00:16:35.591
to pay the bills, pay the mortgage,

00:16:36.475 --> 00:16:38.918
And then the team grew and grew.

00:16:39.258 --> 00:16:40.538
And that mentality about

00:16:40.558 --> 00:16:42.860
wanting to do anything for

00:16:43.041 --> 00:16:45.724
clients came from a really genuine help.

00:16:46.543 --> 00:16:47.485
But when you're managing

00:16:47.504 --> 00:16:49.547
around seven or eight people,

00:16:49.947 --> 00:16:51.067
your margins are small.

00:16:51.629 --> 00:16:52.929
You are getting stressed.

00:16:52.970 --> 00:16:53.990
It's like these little

00:16:54.010 --> 00:16:54.831
things that are coming in.

00:16:55.231 --> 00:16:56.432
You've got to actually realize,

00:16:56.812 --> 00:16:58.114
what are we actually better than them?

00:16:59.235 --> 00:17:00.995
So it's quite easy for a

00:17:01.076 --> 00:17:02.636
full service agency to do

00:17:03.057 --> 00:17:04.557
anything and everything, you know,

00:17:04.818 --> 00:17:06.159
and it's perceived that

00:17:06.179 --> 00:17:06.980
we're going to do it.

00:17:08.000 --> 00:17:10.041
And that has been our approach for a very,

00:17:10.082 --> 00:17:10.801
very long time.

00:17:10.821 --> 00:17:12.443
But actually understanding

00:17:12.483 --> 00:17:13.503
that we want to only work

00:17:13.523 --> 00:17:14.244
with people that are

00:17:14.305 --> 00:17:15.025
interested in having

00:17:15.065 --> 00:17:16.365
long-term commitments with us.

00:17:16.506 --> 00:17:19.167
They see us as a provider, not a, you know,

00:17:19.228 --> 00:17:19.688
a doer.

00:17:19.788 --> 00:17:22.349
They want to be involved in the strategy.

00:17:22.690 --> 00:17:24.570
We want to know their business really,

00:17:24.590 --> 00:17:25.332
you know, really,

00:17:25.392 --> 00:17:26.732
really well to ultimately

00:17:27.272 --> 00:17:28.574
give them a great ROI with us.

00:17:29.308 --> 00:17:29.949
It's like, well,

00:17:30.069 --> 00:17:31.029
we've got a lot of clients

00:17:31.130 --> 00:17:32.510
and a lot of inquiries that

00:17:32.550 --> 00:17:33.791
just don't fit our mold.

00:17:34.031 --> 00:17:35.893
And it's not worth taking those things on,

00:17:36.012 --> 00:17:37.354
because I can't forecast a

00:17:37.374 --> 00:17:38.355
business off the back of

00:17:38.375 --> 00:17:40.336
short term relationships.

00:17:40.516 --> 00:17:44.018
But also, it's the mindfulness stuff.

00:17:44.077 --> 00:17:46.460
I get good night's sleep at

00:17:46.619 --> 00:17:47.740
night worrying about

00:17:48.441 --> 00:17:49.541
clients that might end

00:17:49.602 --> 00:17:50.201
because we've done

00:17:50.402 --> 00:17:51.103
something for them in a

00:17:51.123 --> 00:17:52.284
specific way they wanted to

00:17:52.304 --> 00:17:53.483
because they've not adhered

00:17:53.523 --> 00:17:55.445
to our process.

00:17:56.365 --> 00:17:56.946
This is where the

00:17:56.967 --> 00:17:59.269
collaboration comes in hand, you know,

00:17:59.308 --> 00:18:00.209
realising that we've got a

00:18:00.229 --> 00:18:01.790
mission over here which is, you know,

00:18:01.830 --> 00:18:02.912
great to bring in leads in

00:18:03.071 --> 00:18:05.053
to other trusted partners,

00:18:05.634 --> 00:18:07.115
but also to openly and

00:18:07.174 --> 00:18:09.057
honestly share with other people,

00:18:09.196 --> 00:18:11.097
regardless of their business history,

00:18:11.538 --> 00:18:12.859
that there comes a time

00:18:13.059 --> 00:18:14.500
where it shifts from paying

00:18:14.540 --> 00:18:15.662
the bills to actually

00:18:15.701 --> 00:18:17.364
sustainable work that you

00:18:17.403 --> 00:18:18.243
and your team enjoy.

00:18:19.184 --> 00:18:20.586
and that's that's that's

00:18:20.605 --> 00:18:22.366
where I came from and and

00:18:22.406 --> 00:18:23.326
I'm sure we'll come back to

00:18:23.387 --> 00:18:24.488
this again but I want to

00:18:24.528 --> 00:18:26.128
make sure I go but I've

00:18:26.169 --> 00:18:27.089
kind of accelerated a

00:18:27.269 --> 00:18:28.711
straight to all of the the

00:18:28.730 --> 00:18:30.692
beef and stuff there but gl

00:18:30.711 --> 00:18:32.272
studios you did call

00:18:32.292 --> 00:18:33.232
service now make sure

00:18:33.272 --> 00:18:34.354
everybody's clear what

00:18:34.433 --> 00:18:35.775
those full services are

00:18:35.855 --> 00:18:37.075
yeah so ultimately it's you

00:18:37.095 --> 00:18:39.297
know look if you want to

00:18:39.317 --> 00:18:41.198
spend a market budget you reach goals

00:18:42.138 --> 00:18:43.480
we can either help you reach

00:18:43.519 --> 00:18:45.601
those goals by a various

00:18:45.681 --> 00:18:47.961
array of services, digital marketing,

00:18:48.321 --> 00:18:50.042
website design, graphic design.

00:18:50.823 --> 00:18:51.763
But it comes from a position

00:18:51.784 --> 00:18:53.384
of real deep understanding.

00:18:53.544 --> 00:18:55.404
So we are the agents that

00:18:55.424 --> 00:18:56.645
love to ask questions.

00:18:57.125 --> 00:18:58.446
We want to take time to get

00:18:58.487 --> 00:18:59.346
something right.

00:18:59.426 --> 00:19:02.169
We want to collaborate in

00:19:02.189 --> 00:19:03.429
workshops so that we have

00:19:03.469 --> 00:19:04.430
common understanding and

00:19:04.450 --> 00:19:06.990
work towards goals which are achievable.

00:19:07.290 --> 00:19:09.251
We've seen so much in the agency space.

00:19:09.451 --> 00:19:11.333
It's all about onboarding people.

00:19:11.692 --> 00:19:14.074
there's no real cold so what

00:19:14.094 --> 00:19:15.055
happens when it comes down

00:19:15.075 --> 00:19:16.015
to renewal we're not

00:19:16.035 --> 00:19:16.914
getting an roi we're going

00:19:16.954 --> 00:19:18.796
to leave that not to us we

00:19:18.855 --> 00:19:19.797
used to be seen as website

00:19:19.817 --> 00:19:21.277
builders that was very much

00:19:21.336 --> 00:19:22.998
myself um the team at the

00:19:23.018 --> 00:19:25.058
time but then realizing

00:19:25.219 --> 00:19:26.480
that the website has an

00:19:26.519 --> 00:19:28.019
important part to play in

00:19:28.160 --> 00:19:30.101
other areas naturally

00:19:30.141 --> 00:19:31.461
started to expand well

00:19:31.481 --> 00:19:32.422
we've got graphics which

00:19:32.461 --> 00:19:33.563
could be on social we've got

00:19:33.903 --> 00:19:34.883
marketing in all of the

00:19:35.042 --> 00:19:37.544
various many guises we then

00:19:37.663 --> 00:19:39.625
use a marketing strategy

00:19:39.644 --> 00:19:40.684
the website isn't part of

00:19:40.724 --> 00:19:42.586
that you know all that all

00:19:42.645 --> 00:19:44.326
that collaboration of

00:19:44.365 --> 00:19:47.968
services and um you know

00:19:48.147 --> 00:19:49.807
look here's a great example

00:19:49.867 --> 00:19:52.249
we used you for our uh gel studios live

00:19:52.834 --> 00:19:54.295
um you know old grail you're

00:19:54.315 --> 00:19:54.955
like well we can get a

00:19:54.996 --> 00:19:56.457
camera you know anybody we

00:19:56.477 --> 00:19:57.337
need to have a shot of the

00:19:57.377 --> 00:19:58.499
back or the equipment it's

00:19:58.959 --> 00:20:00.500
very costly exercise you're

00:20:00.539 --> 00:20:01.340
missing out the x you're

00:20:01.641 --> 00:20:02.662
missing out the expertise

00:20:02.682 --> 00:20:03.343
you're missing out on the

00:20:03.383 --> 00:20:05.324
passion you're doing it for

00:20:05.344 --> 00:20:06.484
the wrong reason to

00:20:06.545 --> 00:20:07.586
collaborate with a trusted

00:20:07.605 --> 00:20:08.767
company that makes complete

00:20:08.807 --> 00:20:10.528
sense to do that and what

00:20:10.548 --> 00:20:11.588
does that look like and

00:20:11.608 --> 00:20:13.510
we've collaborated with um

00:20:13.671 --> 00:20:16.452
for you know tomorrow yes and a couple

00:20:16.633 --> 00:20:18.016
other things you know when

00:20:18.056 --> 00:20:19.136
you introduce people as

00:20:19.157 --> 00:20:20.339
trusted partners there's an

00:20:20.519 --> 00:20:25.868
element there and also with

00:20:25.949 --> 00:20:26.911
lockdown and everything

00:20:27.070 --> 00:20:29.575
else the the landscape of

00:20:29.634 --> 00:20:30.477
buying would change

00:20:31.404 --> 00:20:32.105
knowing that they've

00:20:32.125 --> 00:20:33.945
obviously contact which

00:20:34.006 --> 00:20:35.727
build trusted relationships

00:20:35.787 --> 00:20:37.888
to you know spread the load

00:20:37.929 --> 00:20:39.650
so to speak people are so

00:20:39.710 --> 00:20:41.631
okay with that now before

00:20:41.671 --> 00:20:43.291
lockdown it's very very why

00:20:43.311 --> 00:20:45.212
we want to treat under one

00:20:45.853 --> 00:20:47.753
under one arena it's really

00:20:47.773 --> 00:20:48.855
a case of just riding that

00:20:49.015 --> 00:20:50.134
that way right I think

00:20:50.154 --> 00:20:51.455
that's a way moving forward

00:20:51.675 --> 00:20:53.176
also just other smaller

00:20:53.217 --> 00:20:55.817
startups fantastic way to

00:20:55.858 --> 00:20:57.680
really have a good night's

00:20:57.720 --> 00:20:58.380
sleep yeah no and i

00:21:00.939 --> 00:21:03.240
I think there's even a

00:21:03.319 --> 00:21:05.099
collaboration that kind of

00:21:05.160 --> 00:21:07.621
expands out of that, where it's,

00:21:08.520 --> 00:21:09.561
you mentioned workshops,

00:21:09.622 --> 00:21:10.342
that's something that's

00:21:10.662 --> 00:21:11.701
fairly recent for you,

00:21:11.882 --> 00:21:13.623
I'd say fairly probably isn't anymore.

00:21:13.663 --> 00:21:14.083
It's been 18 months.

00:21:14.103 --> 00:21:15.903
I was going to say, it's fun quite,

00:21:16.003 --> 00:21:17.044
isn't it, when we're having fun,

00:21:17.084 --> 00:21:18.664
but it's how,

00:21:20.305 --> 00:21:22.385
you are not just going, no,

00:21:22.425 --> 00:21:23.145
we've got to do up to

00:21:23.185 --> 00:21:23.945
everything for them.

00:21:24.026 --> 00:21:25.666
It's like also empowering

00:21:26.267 --> 00:21:27.626
them to be able to do some

00:21:27.666 --> 00:21:29.587
themselves is a big deal.

00:21:29.607 --> 00:21:31.147
And you've now got this collaboration.

00:21:31.167 --> 00:21:32.269
They're fully invested.

00:21:32.308 --> 00:21:34.088
They're fully on board and

00:21:34.128 --> 00:21:35.470
doing their bits and pieces.

00:21:35.549 --> 00:21:37.450
But where it gets distinctive, actually,

00:21:37.470 --> 00:21:38.290
you could do with someone

00:21:38.330 --> 00:21:40.050
that naturally knows how to

00:21:40.090 --> 00:21:41.412
do that to work with you.

00:21:41.491 --> 00:21:42.412
But you're now empowered.

00:21:43.231 --> 00:21:44.032
Everything for me,

00:21:44.113 --> 00:21:45.073
the screams of

00:21:45.133 --> 00:21:46.213
collaboration in the whole

00:21:46.233 --> 00:21:47.315
services you guys have done,

00:21:47.335 --> 00:21:48.634
which is why I asked you to

00:21:48.654 --> 00:21:50.356
be the business guest for

00:21:50.376 --> 00:21:51.497
this particular episode of

00:21:51.537 --> 00:21:52.438
Visual PR Live.

00:21:53.278 --> 00:21:54.519
The most recent thing of

00:21:54.558 --> 00:21:55.920
collaboration which I wrote

00:21:56.160 --> 00:21:58.801
was we were at the NTT

00:21:58.842 --> 00:22:00.923
award in Birmingham last week.

00:22:01.042 --> 00:22:02.084
And at the beginning, well,

00:22:02.203 --> 00:22:04.065
at the end of last year,

00:22:04.846 --> 00:22:07.386
we had a fellow from Flow

00:22:07.406 --> 00:22:08.768
Software reach out and say, look,

00:22:08.788 --> 00:22:09.828
we've got a client.

00:22:10.568 --> 00:22:12.009
They want to redo their website.

00:22:13.463 --> 00:22:14.786
we haven't got the design

00:22:15.165 --> 00:22:16.367
scoping capabilities,

00:22:16.888 --> 00:22:17.730
but we can build it.

00:22:18.170 --> 00:22:19.672
So obviously spoke to him,

00:22:19.692 --> 00:22:20.413
he'd seen my stuff,

00:22:20.432 --> 00:22:21.414
talked about collaboration.

00:22:22.590 --> 00:22:23.251
We went in,

00:22:23.271 --> 00:22:24.952
collaboration started from

00:22:25.053 --> 00:22:26.875
putting a proposal together, you know,

00:22:27.015 --> 00:22:27.796
getting over to them.

00:22:28.395 --> 00:22:30.057
We won that deal and beat

00:22:30.178 --> 00:22:31.538
national agencies with

00:22:31.598 --> 00:22:32.440
campaigns that were on the

00:22:32.480 --> 00:22:34.201
television to win that.

00:22:34.962 --> 00:22:37.265
Part of that was because, you know,

00:22:37.305 --> 00:22:38.705
they are all about fair

00:22:38.766 --> 00:22:39.727
qualifications in the

00:22:39.747 --> 00:22:41.729
engineering industry to build gaps,

00:22:41.848 --> 00:22:42.470
skills gaps.

00:22:43.029 --> 00:22:43.891
one of the unique things

00:22:43.911 --> 00:22:45.791
collaboration very much why

00:22:45.811 --> 00:22:47.692
we're here yourself today

00:22:47.712 --> 00:22:49.493
is that we say openly to a

00:22:49.513 --> 00:22:50.914
client if you come to work

00:22:50.934 --> 00:22:52.135
with us here that funds

00:22:52.195 --> 00:22:53.336
budgets which enable us to

00:22:53.376 --> 00:22:54.817
do stuff over here in the

00:22:54.857 --> 00:22:55.877
form of you know hosting

00:22:55.897 --> 00:22:56.778
sites for charity to

00:22:56.818 --> 00:22:57.578
discount your rates

00:22:58.119 --> 00:22:59.240
sponsoring good things

00:22:59.401 --> 00:23:01.521
doing peter chips um all

00:23:01.582 --> 00:23:04.003
that kind of stuff but the workshops

00:23:04.971 --> 00:23:07.433
was amazing around those and

00:23:07.473 --> 00:23:09.056
while they were distributed

00:23:09.655 --> 00:23:10.636
to our office in swindon

00:23:10.656 --> 00:23:12.759
and they were having

00:23:12.818 --> 00:23:14.941
conversations I've ever met

00:23:14.961 --> 00:23:16.542
in person wow ever

00:23:17.575 --> 00:23:20.336
and we designed it and they

00:23:20.375 --> 00:23:22.916
built it on time on budget

00:23:22.957 --> 00:23:23.836
exactly what we said it was

00:23:23.856 --> 00:23:24.997
and then we got invited to

00:23:25.017 --> 00:23:26.978
these awards and to see

00:23:27.018 --> 00:23:27.897
some of the stories of

00:23:27.958 --> 00:23:28.597
people that had been

00:23:28.738 --> 00:23:30.818
through that and we've been

00:23:30.858 --> 00:23:31.699
involved with workshops

00:23:31.719 --> 00:23:32.578
that we're getting to get

00:23:32.598 --> 00:23:33.759
into the mindset people

00:23:33.779 --> 00:23:34.519
that are you know looking

00:23:34.539 --> 00:23:35.819
for t levels for employers

00:23:35.859 --> 00:23:36.840
that are looking at things

00:23:36.921 --> 00:23:38.921
I think um all through

00:23:38.941 --> 00:23:40.001
solutions that we built

00:23:40.021 --> 00:23:42.221
together that is the

00:23:42.261 --> 00:23:43.482
collaboration because we

00:23:43.522 --> 00:23:44.482
wouldn't have been able to do that

00:23:46.090 --> 00:23:48.732
And all that.

00:23:50.214 --> 00:23:50.775
No, 100 percent.

00:23:50.835 --> 00:23:51.076
I mean,

00:23:51.115 --> 00:23:53.577
that's just what delights me about

00:23:53.597 --> 00:23:54.638
the whole collaboration.

00:23:54.699 --> 00:23:57.141
And it was even ironic that

00:23:57.261 --> 00:23:58.863
your speech wasn't just

00:23:58.903 --> 00:24:00.845
sort of making me go, oh, my God,

00:24:00.944 --> 00:24:01.826
I need to change.

00:24:02.105 --> 00:24:03.508
It also confirmed some

00:24:03.548 --> 00:24:04.628
things that I happened to

00:24:04.669 --> 00:24:07.030
be doing and hadn't really

00:24:07.070 --> 00:24:08.873
appreciated how important they were.

00:24:09.414 --> 00:24:11.195
We just talked about that

00:24:11.215 --> 00:24:12.256
before we went on air, didn't we?

00:24:12.276 --> 00:24:13.695
I asked, you know, how's it been going?

00:24:14.596 --> 00:24:15.596
Is it what you thought it was?

00:24:15.797 --> 00:24:16.557
Your response was?

00:24:17.136 --> 00:24:19.157
Being more distant, absolutely.

00:24:19.417 --> 00:24:20.557
But no less fun.

00:24:20.798 --> 00:24:21.459
No less fun.

00:24:21.999 --> 00:24:23.719
That's, dare I say,

00:24:23.739 --> 00:24:24.640
what it is about leadership.

00:24:24.940 --> 00:24:26.200
You've got managers and

00:24:26.220 --> 00:24:26.819
you've got leaders.

00:24:27.039 --> 00:24:29.201
And I think that the mindset of, you know,

00:24:29.280 --> 00:24:32.021
competitor or collaborator, you decide.

00:24:32.741 --> 00:24:33.823
it's putting an idea out

00:24:33.883 --> 00:24:35.023
there and that's our job as

00:24:35.044 --> 00:24:35.964
leaders right it's to

00:24:36.005 --> 00:24:37.625
inspire other people and

00:24:37.645 --> 00:24:38.527
that doesn't necessarily

00:24:38.567 --> 00:24:39.367
mean people are in our

00:24:39.428 --> 00:24:40.909
organization it can be

00:24:40.989 --> 00:24:41.950
other people outside of

00:24:42.089 --> 00:24:43.991
that as well um I spoke to

00:24:44.011 --> 00:24:44.731
you many times about

00:24:44.771 --> 00:24:45.973
climate finance you know

00:24:46.054 --> 00:24:47.654
find your why leadership

00:24:47.775 --> 00:24:49.596
fantastic but anybody can

00:24:49.616 --> 00:24:51.018
be a leader and this is

00:24:51.057 --> 00:24:52.019
where what I'm trying to do

00:24:52.219 --> 00:24:53.460
with my organization is

00:24:53.500 --> 00:24:54.820
that anybody has the

00:24:54.861 --> 00:24:57.042
ability to uh invoke check

00:24:57.542 --> 00:24:58.723
do something different to

00:24:58.865 --> 00:24:59.986
challenge the legal system

00:25:00.984 --> 00:25:02.925
or when it comes down to our

00:25:02.945 --> 00:25:04.406
mission statement building

00:25:04.527 --> 00:25:06.249
strong you know sustainable

00:25:06.489 --> 00:25:07.930
long-lasting relationships

00:25:07.950 --> 00:25:09.151
from a place collaboration

00:25:09.250 --> 00:25:09.851
partnership with our

00:25:09.891 --> 00:25:12.452
clients yeah and I and I'm

00:25:12.853 --> 00:25:13.874
you know well I'm on board

00:25:13.913 --> 00:25:15.013
with that because obviously

00:25:15.054 --> 00:25:17.355
I'm very privileged but I

00:25:17.435 --> 00:25:19.517
get to uh I get paid to

00:25:19.557 --> 00:25:20.498
travel around europe

00:25:20.778 --> 00:25:21.838
commentating on my favorite

00:25:21.858 --> 00:25:23.079
sport motorsport and from

00:25:23.119 --> 00:25:24.320
that kind of led on the

00:25:24.361 --> 00:25:26.102
voice over and radio and

00:25:26.977 --> 00:25:28.217
hosting awards nights,

00:25:28.636 --> 00:25:29.718
all of those kind of things.

00:25:29.998 --> 00:25:31.718
It's really cool, and I love doing that.

00:25:32.077 --> 00:25:33.979
We're in lockdown.

00:25:34.019 --> 00:25:37.200
I've got to do Casting Circuit.

00:25:37.680 --> 00:25:40.080
Tonight, I'm doing episode 83,

00:25:40.080 --> 00:25:41.681
so they've not let me go.

00:25:41.701 --> 00:25:45.541
They've not let me go at all.

00:25:46.501 --> 00:25:48.202
And I did this show, and what I love

00:25:48.903 --> 00:25:50.002
i love interviewing people

00:25:50.042 --> 00:25:51.144
because I love hearing

00:25:51.183 --> 00:25:53.703
their stories their their

00:25:53.844 --> 00:25:55.144
knowledge their passions

00:25:55.163 --> 00:25:57.365
their experiences but also

00:25:57.404 --> 00:25:57.944
the way that they

00:25:58.625 --> 00:25:59.905
articulate it I mean we've

00:25:59.925 --> 00:26:00.665
been doing some wonderful

00:26:00.726 --> 00:26:01.806
ones with festival tomorrow

00:26:01.865 --> 00:26:03.226
those science shows I

00:26:03.266 --> 00:26:04.406
forgot that I used to enjoy

00:26:04.426 --> 00:26:05.686
science I hadn't done it

00:26:05.747 --> 00:26:06.747
since secondary school and

00:26:06.787 --> 00:26:08.086
I'm just glued to these

00:26:08.126 --> 00:26:09.667
conversations going this is

00:26:09.708 --> 00:26:11.587
amazing but it was a prime

00:26:11.627 --> 00:26:12.627
example for me that that

00:26:12.667 --> 00:26:14.788
collaboration is that visual pr for me

00:26:15.689 --> 00:26:17.269
was I want to give a

00:26:17.369 --> 00:26:20.011
platform for organizations

00:26:20.051 --> 00:26:22.333
and individuals not to sort

00:26:22.353 --> 00:26:23.374
of jump in front of a

00:26:23.413 --> 00:26:24.213
camera and it to be a

00:26:24.294 --> 00:26:25.335
corporate video with a

00:26:25.414 --> 00:26:26.955
sales pitch and a script

00:26:27.076 --> 00:26:28.017
and everybody's

00:26:28.057 --> 00:26:28.997
uncomfortable doing it

00:26:29.057 --> 00:26:30.157
everybody's uncomfortable

00:26:30.198 --> 00:26:31.878
watching but to sit down

00:26:31.939 --> 00:26:33.059
and just have this kind of

00:26:33.119 --> 00:26:35.540
conversation that flows and

00:26:35.941 --> 00:26:37.501
I get those you know those

00:26:37.761 --> 00:26:38.782
those experiences the

00:26:38.823 --> 00:26:39.723
knowledge coming out

00:26:40.597 --> 00:26:41.538
And that's my kind of

00:26:41.577 --> 00:26:42.858
collaboration that then

00:26:42.939 --> 00:26:44.098
provides people with the

00:26:44.138 --> 00:26:45.319
ability to get those out

00:26:45.359 --> 00:26:47.160
that they've not really harnessed yet.

00:26:47.680 --> 00:26:48.901
Whether you love it or hate it,

00:26:48.980 --> 00:26:50.260
social media is here to stay.

00:26:50.280 --> 00:26:52.082
We need to get everything out there,

00:26:52.142 --> 00:26:52.582
don't we?

00:26:53.221 --> 00:26:54.742
So, I mean, it makes sense.

00:26:54.843 --> 00:26:55.542
And that was why I

00:26:56.323 --> 00:26:58.463
desperately wanted to get you on board.

00:26:58.763 --> 00:26:59.785
I did put up and I'm going

00:26:59.805 --> 00:27:00.525
to put it up again.

00:27:00.605 --> 00:27:02.286
So gelstudios.co.uk.

00:27:03.942 --> 00:27:04.602
Get in touch.

00:27:05.403 --> 00:27:06.703
And as you've heard, at the very least,

00:27:06.804 --> 00:27:07.884
is that you may be able to

00:27:07.924 --> 00:27:09.605
assist or it may actually

00:27:09.665 --> 00:27:11.267
be that you advise who will.

00:27:11.446 --> 00:27:12.847
Yeah, exactly.

00:27:12.907 --> 00:27:15.229
The collaboration that's on board.

00:27:16.190 --> 00:27:17.070
But leading us now

00:27:17.250 --> 00:27:19.011
seamlessly on to our next

00:27:19.051 --> 00:27:21.093
guest is the one thing I've always,

00:27:21.973 --> 00:27:22.193
you know,

00:27:22.213 --> 00:27:23.335
you and I personally get

00:27:23.375 --> 00:27:26.676
together over calamari and gin.

00:27:27.147 --> 00:27:28.528
but is you do you you try to

00:27:28.568 --> 00:27:29.710
do as much as possible with

00:27:29.730 --> 00:27:30.871
and I'm going to say with

00:27:30.891 --> 00:27:31.832
because it's not just for

00:27:31.872 --> 00:27:32.592
charities but with

00:27:32.653 --> 00:27:34.253
charities collaborating and

00:27:34.294 --> 00:27:35.634
what have you and that's

00:27:35.654 --> 00:27:36.875
something that you're very

00:27:37.016 --> 00:27:38.778
passionate about

00:27:54.250 --> 00:27:55.391
yeah I mean I did it the

00:27:55.411 --> 00:27:57.090
other day and it's now over

00:27:57.131 --> 00:27:58.531
the quarter of a million so

00:27:58.551 --> 00:27:59.952
if you were to put in all

00:27:59.992 --> 00:28:01.032
the websites we've done

00:28:01.113 --> 00:28:04.094
different we've made um the

00:28:04.153 --> 00:28:04.815
the you know good

00:28:04.835 --> 00:28:05.795
old-fashioned money in the

00:28:05.835 --> 00:28:07.596
bank stuff over 11 years

00:28:07.675 --> 00:28:11.698
it's been back yeah so um it's it's

00:28:12.765 --> 00:28:14.186
It's all about attracting

00:28:14.287 --> 00:28:15.689
people in terms of talent,

00:28:15.828 --> 00:28:16.951
wanting people to be able

00:28:17.030 --> 00:28:18.192
to know they're working for

00:28:18.212 --> 00:28:18.874
an organization.

00:28:19.094 --> 00:28:20.997
It's not just about what are

00:28:21.037 --> 00:28:21.698
the norms now?

00:28:22.038 --> 00:28:23.921
I get an Apple Mac,

00:28:24.421 --> 00:28:25.383
they go home and they can

00:28:26.323 --> 00:28:28.462
know so yeah working which I

00:28:29.243 --> 00:28:30.523
started in lockdown

00:28:30.963 --> 00:28:33.544
collective um we did that

00:28:33.724 --> 00:28:40.425
there are a whole lot food

00:28:40.445 --> 00:28:41.286
poverty and everything

00:28:41.346 --> 00:28:42.625
that's fantastic all their

00:28:42.645 --> 00:28:43.605
stuff still going around

00:28:43.906 --> 00:28:46.686
and then evolved into um a

00:28:47.207 --> 00:28:49.387
website every quarter um

00:28:49.647 --> 00:28:50.548
now it's going like

00:28:50.567 --> 00:28:52.928
marketing and supporting um

00:28:52.968 --> 00:28:54.429
you know great events which

00:28:54.469 --> 00:28:55.828
benefit you know young people the best

00:28:56.148 --> 00:28:57.548
tomorrow we have a signal

00:28:57.568 --> 00:28:59.009
festival coming about the

00:28:59.130 --> 00:29:01.990
arts and they said magic

00:29:02.509 --> 00:29:05.691
and it's just grown that

00:29:05.911 --> 00:29:07.550
but the commitment that

00:29:07.590 --> 00:29:08.852
like I said we will take

00:29:08.872 --> 00:29:10.932
profits and they directly

00:29:10.971 --> 00:29:13.311
go to other things and the

00:29:13.492 --> 00:29:15.913
prp company comes in here

00:29:15.932 --> 00:29:17.972
it's coming over there

00:29:17.992 --> 00:29:20.074
that's the form of a

00:29:21.982 --> 00:29:27.288
I mean, ultimately, it's a USP.

00:29:27.308 --> 00:29:29.852
You know, people say never pitch well.

00:29:30.153 --> 00:29:31.074
I love pitching first.

00:29:31.914 --> 00:29:33.115
But the things that make me

00:29:33.135 --> 00:29:34.116
unique and then compare

00:29:34.136 --> 00:29:36.240
against everybody else.

00:29:36.680 --> 00:29:38.261
So, yeah,

00:29:38.402 --> 00:29:39.943
it's in everybody who's into that.

00:29:40.384 --> 00:29:41.025
We're even in a...

00:29:42.689 --> 00:29:44.170
sponsoring a local football game.

00:29:44.190 --> 00:29:45.430
I'm one of the members of my team,

00:29:45.509 --> 00:29:47.770
so it makes me feel proud

00:29:47.990 --> 00:29:49.111
and filled with pride to

00:29:49.411 --> 00:29:51.612
see a logo on a mat over

00:29:51.652 --> 00:29:52.712
there and a little

00:29:52.752 --> 00:29:54.633
sideboard on the side of a pitch.

00:29:55.253 --> 00:29:56.253
It's got little brollies and

00:29:56.294 --> 00:29:57.794
I'll go and wrap them up as

00:29:57.854 --> 00:29:59.575
I football in the rain,

00:30:00.015 --> 00:30:01.435
which is probably the rest of this month,

00:30:01.576 --> 00:30:01.976
I don't know.

00:30:02.576 --> 00:30:03.777
That's really come down to it, hasn't it?

00:30:05.217 --> 00:30:06.517
pride that I want everybody

00:30:06.557 --> 00:30:07.817
that works with me or even

00:30:07.857 --> 00:30:08.938
clients that are associated

00:30:09.038 --> 00:30:10.097
with it to feel.

00:30:10.798 --> 00:30:12.419
And that's why we love

00:30:12.439 --> 00:30:13.378
working with organisations

00:30:13.519 --> 00:30:15.859
like Southland and doing anything we can.

00:30:16.519 --> 00:30:19.040
And on that note,

00:30:19.621 --> 00:30:21.201
this is why I've got this

00:30:21.221 --> 00:30:23.041
section of every month's

00:30:23.182 --> 00:30:24.481
Visual PR Live is it's

00:30:24.541 --> 00:30:26.721
called the Charity Spotlight.

00:30:27.583 --> 00:30:29.722
And it really came to me is

00:30:29.762 --> 00:30:30.864
that I was working,

00:30:30.884 --> 00:30:32.584
I was having a conversation with

00:30:33.859 --> 00:30:36.320
a particular charity and he said, oh,

00:30:36.340 --> 00:30:36.942
we do this.

00:30:37.781 --> 00:30:39.343
And in my head, I kind of went, well,

00:30:39.363 --> 00:30:40.042
I'm not going to go into

00:30:40.063 --> 00:30:40.963
the details in this one,

00:30:40.983 --> 00:30:42.044
but I kind of went, well,

00:30:42.064 --> 00:30:43.644
I don't understand why that's necessary.

00:30:45.205 --> 00:30:46.406
And I inadvertently almost

00:30:46.467 --> 00:30:48.227
dismissed it in my head and

00:30:48.587 --> 00:30:49.607
I got given a leaflet.

00:30:50.989 --> 00:30:51.689
I skim read it.

00:30:51.709 --> 00:30:53.410
I don't mean any disrespect for that,

00:30:53.450 --> 00:30:54.310
but we're all busy.

00:30:54.391 --> 00:30:55.770
It's what happens if it's a

00:30:55.830 --> 00:30:56.771
lot of text to read,

00:30:56.852 --> 00:30:58.192
we don't necessarily read it.

00:30:59.078 --> 00:31:02.240
But when I actually did raise the question,

00:31:02.319 --> 00:31:03.779
I said, I don't understand because of X,

00:31:03.901 --> 00:31:06.020
Y, and Z. He then went, oh, no, no, no,

00:31:06.040 --> 00:31:06.921
you've misunderstood.

00:31:06.980 --> 00:31:08.362
And he went into more detail.

00:31:08.862 --> 00:31:09.662
And I got it.

00:31:09.761 --> 00:31:12.442
I got why it existed, what it was doing,

00:31:12.502 --> 00:31:13.463
why it was doing it.

00:31:14.124 --> 00:31:15.344
And he really made me

00:31:15.384 --> 00:31:16.865
understand something else as well,

00:31:16.944 --> 00:31:18.444
is that charities aren't

00:31:18.625 --> 00:31:20.306
just about raising money.

00:31:20.365 --> 00:31:20.945
In actual fact,

00:31:20.965 --> 00:31:22.826
the raising money is there

00:31:22.885 --> 00:31:24.227
to help achieve an objective.

00:31:24.326 --> 00:31:25.926
And that's the most important thing.

00:31:26.327 --> 00:31:27.528
What is the objective?

00:31:28.125 --> 00:31:29.846
And how can people help them

00:31:29.926 --> 00:31:30.846
achieve that objective?

00:31:31.166 --> 00:31:32.847
Yes, funding is one of them,

00:31:32.907 --> 00:31:36.068
but there could be practical exercise.

00:31:36.108 --> 00:31:37.269
There could be collaboration

00:31:37.308 --> 00:31:38.210
that we've been talking about,

00:31:38.289 --> 00:31:38.849
all these things.

00:31:39.250 --> 00:31:40.529
And that really lit

00:31:40.569 --> 00:31:41.510
something in me that made

00:31:41.530 --> 00:31:43.151
me realise I want to try

00:31:43.191 --> 00:31:46.172
and shed a spotlight on more of these,

00:31:47.153 --> 00:31:47.353
you know,

00:31:48.660 --> 00:31:49.080
Steve Tombson,

00:31:49.101 --> 00:31:49.902
Charities that we don't

00:31:50.001 --> 00:31:51.784
understand about and this one,

00:31:51.824 --> 00:31:53.646
I have to say, I have to admit,

00:31:54.086 --> 00:31:55.809
is a prime example of one

00:31:56.270 --> 00:31:58.513
I'm going to now look into

00:31:58.693 --> 00:32:00.155
that charity spotlight

00:32:00.195 --> 00:32:01.357
section and you've already

00:32:01.397 --> 00:32:02.138
met her but we're going to

00:32:02.179 --> 00:32:03.380
go into detail about this

00:32:03.601 --> 00:32:04.461
particular charity.

00:32:05.518 --> 00:32:07.439
Alone, we can do so little,

00:32:07.700 --> 00:32:09.740
but together we can do so much.

00:32:10.101 --> 00:32:11.261
Visual PR's charity

00:32:11.301 --> 00:32:12.682
spotlight is about shining

00:32:12.722 --> 00:32:14.284
a light on the amazing work

00:32:14.325 --> 00:32:15.885
and objectives of charities,

00:32:16.145 --> 00:32:17.946
as they do not do it for publicity,

00:32:18.106 --> 00:32:19.428
but it is important that we

00:32:19.567 --> 00:32:21.410
know about them, what they do,

00:32:21.650 --> 00:32:22.750
and understand why.

00:32:22.990 --> 00:32:24.251
Charity is not just about

00:32:24.311 --> 00:32:25.333
making a donation,

00:32:25.532 --> 00:32:27.094
it is about making a difference.

00:32:39.861 --> 00:32:40.320
So there we go.

00:32:40.342 --> 00:32:42.323
The charity spotlight, I just love that,

00:32:42.363 --> 00:32:43.825
that we're really making a point.

00:32:43.884 --> 00:32:45.567
The problem is, I'm a portfolio artist,

00:32:45.586 --> 00:32:46.507
so you've still got to hear

00:32:46.528 --> 00:32:47.248
me on that bit as well.

00:32:47.288 --> 00:32:48.670
Sorry about that.

00:32:48.730 --> 00:32:51.372
It's Chris Corso, hello, I know it is.

00:32:51.673 --> 00:32:53.894
But massive welcome, properly now,

00:32:54.015 --> 00:32:54.996
to Claire McDougall,

00:32:55.076 --> 00:32:57.657
CEO of Phoenix Enterprises.

00:32:58.278 --> 00:33:00.060
Tell us, what is Phoenix Enterprises?

00:33:00.588 --> 00:33:01.890
So it's a mental health and

00:33:01.910 --> 00:33:03.490
learning disability charity.

00:33:04.070 --> 00:33:04.891
And people come in.

00:33:05.151 --> 00:33:06.332
Outside the day,

00:33:06.352 --> 00:33:07.472
the party is a warehouse

00:33:07.913 --> 00:33:09.013
where people have come in

00:33:09.213 --> 00:33:10.013
and they are working.

00:33:10.594 --> 00:33:11.954
Instead of other charities

00:33:12.134 --> 00:33:13.076
where you spend your time,

00:33:13.096 --> 00:33:14.696
you might play crafts and crafts,

00:33:15.257 --> 00:33:17.157
here you're doing hand-assembly work.

00:33:17.698 --> 00:33:18.798
You come to us for really

00:33:18.878 --> 00:33:19.838
one of two reasons.

00:33:20.400 --> 00:33:22.540
Either you want to risk paid work.

00:33:23.101 --> 00:33:25.001
We're a game changer because

00:33:25.021 --> 00:33:26.742
we'll give you a real experience,

00:33:27.263 --> 00:33:30.746
prove your skills, duality,

00:33:31.747 --> 00:33:34.508
things like hygiene, time management.

00:33:36.250 --> 00:33:39.551
But we also help and we help job searching,

00:33:39.811 --> 00:33:40.873
ensure that you find the job.

00:33:42.933 --> 00:33:44.494
And then the other reason,

00:33:44.815 --> 00:33:47.017
there are those that don't want paid work,

00:33:47.477 --> 00:33:48.938
but they want the dignity of work.

00:33:50.318 --> 00:33:51.960
And so if they go down the path,

00:33:52.220 --> 00:33:53.579
they go to the Blundstone Island.

00:33:54.540 --> 00:33:55.721
Another placement.

00:33:55.820 --> 00:33:57.902
They're whinging about their

00:33:57.961 --> 00:33:58.981
path or whatever.

00:33:59.163 --> 00:34:00.482
They can come in because

00:34:00.522 --> 00:34:03.124
they're in the workforce.

00:34:03.144 --> 00:34:05.265
So you meet everybody.

00:34:05.285 --> 00:34:07.246
They're such a joint, friendly tribe.

00:34:07.586 --> 00:34:08.565
Everybody's working.

00:34:09.567 --> 00:34:10.947
Interestingly, the customers,

00:34:11.266 --> 00:34:12.608
the plastic collaborations,

00:34:12.987 --> 00:34:15.369
we work with so many partners.

00:34:16.528 --> 00:34:17.670
Customers pay us.

00:34:18.742 --> 00:34:20.264
the work our people do.

00:34:20.925 --> 00:34:22.085
The pairs that are commercial,

00:34:22.545 --> 00:34:24.646
what we do is we're slower

00:34:24.827 --> 00:34:27.528
than a business that makes

00:34:27.648 --> 00:34:29.170
money doing hand assembly.

00:34:30.231 --> 00:34:32.213
We can only go at the pace

00:34:32.273 --> 00:34:34.514
of the skills they've got.

00:34:35.215 --> 00:34:37.556
But that covers 40% of our overheads.

00:34:38.237 --> 00:34:39.036
And then the balance,

00:34:39.097 --> 00:34:40.898
we fund these and grant

00:34:42.400 --> 00:34:44.021
hundreds of grants, et cetera.

00:34:45.835 --> 00:34:47.097
So collaborations for us,

00:34:47.657 --> 00:34:49.739
anybody that either helps

00:34:49.798 --> 00:34:54.983
us with services, websites, PR, marketing,

00:34:56.445 --> 00:34:57.686
places, jobs with us,

00:34:58.146 --> 00:35:00.188
anybody that's got hands to do work.

00:35:00.307 --> 00:35:03.610
And we actually get jobs in from Harrods,

00:35:03.891 --> 00:35:06.152
you know, I mean, it goes far afield.

00:35:06.233 --> 00:35:08.094
It's not just in the hand assembly.

00:35:08.536 --> 00:35:09.436
Because presumably,

00:35:09.476 --> 00:35:12.518
you were talking about how having that...

00:35:14.574 --> 00:35:16.094
forget the word I'm supposed to use,

00:35:16.135 --> 00:35:17.175
but you're really trying to

00:35:17.195 --> 00:35:18.536
get back as an organisation,

00:35:18.596 --> 00:35:19.797
is that those organisations

00:35:19.817 --> 00:35:21.157
are going to have it within

00:35:21.217 --> 00:35:22.938
their mind as they're going, hey,

00:35:23.237 --> 00:35:24.599
we need the work done anyway.

00:35:25.318 --> 00:35:26.559
Let's give something back.

00:35:27.059 --> 00:35:28.201
And we go through that route

00:35:28.260 --> 00:35:28.981
and we accept it.

00:35:29.300 --> 00:35:30.161
We don't ask quick.

00:35:31.126 --> 00:35:32.248
We got less control, whatever.

00:35:32.288 --> 00:35:33.568
But what a wonderfully

00:35:33.668 --> 00:35:35.028
rewarding way for them to

00:35:35.688 --> 00:35:36.789
have that work carried out.

00:35:37.170 --> 00:35:38.951
And in terms of collaborations,

00:35:39.030 --> 00:35:40.550
the more that you can help out,

00:35:40.590 --> 00:35:41.592
so if somebody's helping you,

00:35:41.652 --> 00:35:42.931
if you can help out back by

00:35:43.012 --> 00:35:44.572
giving them some positive PR,

00:35:44.612 --> 00:35:45.833
by giving them a great case

00:35:45.853 --> 00:35:47.434
study they can put on their website,

00:35:47.894 --> 00:35:48.655
social values.

00:35:48.967 --> 00:35:50.248
so that they can shout about

00:35:50.289 --> 00:35:51.610
the contribution they're making.

00:35:51.909 --> 00:35:52.130
I mean,

00:35:52.150 --> 00:35:53.871
you try to find those sweet spots

00:35:53.931 --> 00:35:55.112
where people get payback.

00:35:55.612 --> 00:35:57.795
So we do have loads of corporate teams.

00:35:57.855 --> 00:35:58.856
There are at least 12

00:35:58.856 --> 00:36:00.817
organisations this year

00:36:00.836 --> 00:36:03.898
will do volunteering days with us.

00:36:04.460 --> 00:36:05.340
So they bring in the,

00:36:06.320 --> 00:36:07.442
you were saying earlier,

00:36:08.023 --> 00:36:09.003
you have team members that

00:36:09.063 --> 00:36:11.005
haven't seen each other for months.

00:36:12.572 --> 00:36:14.213
sitting there doing hand-in-hand,

00:36:14.313 --> 00:36:16.954
talking to our service users, giving back,

00:36:17.434 --> 00:36:19.016
being really proud of themselves,

00:36:19.215 --> 00:36:20.737
the organisation that lives

00:36:20.916 --> 00:36:22.277
in these volunteering days.

00:36:22.918 --> 00:36:24.778
And then, lo and behold, they'll go, oh,

00:36:24.838 --> 00:36:28.501
we've got a charity Christmas raffle.

00:36:29.282 --> 00:36:30.463
And the opportunities then

00:36:30.483 --> 00:36:32.083
just... It just spreads, doesn't it?

00:36:32.103 --> 00:36:33.625
It just naturally spreads.

00:36:33.684 --> 00:36:34.284
Exactly.

00:36:35.186 --> 00:36:36.766
You're not forcing that.

00:36:36.827 --> 00:36:37.786
A phrase that comes to mind

00:36:37.806 --> 00:36:38.867
with what you're hearing

00:36:40.097 --> 00:36:40.757
there was a song,

00:36:40.797 --> 00:36:42.657
but it was great before the song,

00:36:42.717 --> 00:36:44.117
is give a man a fish and

00:36:44.157 --> 00:36:44.958
he'll eat for a day,

00:36:45.018 --> 00:36:46.518
teach a man a fish and he'll eat forever.

00:36:46.958 --> 00:36:48.478
I said that without singing it as well.

00:36:49.018 --> 00:36:49.458
That's gone.

00:36:49.478 --> 00:36:53.480
A bit of arrested development there.

00:36:53.980 --> 00:36:56.240
But for me, that's what really,

00:36:57.501 --> 00:36:58.621
I immediately picked up,

00:36:58.800 --> 00:37:00.101
we've got an ice cream van

00:37:00.141 --> 00:37:01.141
in the background now as well,

00:37:01.742 --> 00:37:03.581
immediately picked up on that,

00:37:04.402 --> 00:37:06.902
giving them dignity, worth,

00:37:08.119 --> 00:37:11.161
growing as well in terms of the knowledge,

00:37:11.222 --> 00:37:11.882
the skills,

00:37:11.961 --> 00:37:13.802
the CV that they can actually

00:37:13.822 --> 00:37:14.884
get and look after

00:37:14.923 --> 00:37:16.505
themselves going forward

00:37:16.545 --> 00:37:17.485
possibly a little more.

00:37:18.226 --> 00:37:19.045
The people that just don't

00:37:19.085 --> 00:37:20.067
even give them a chance,

00:37:20.086 --> 00:37:21.387
they get that opportunity

00:37:21.427 --> 00:37:22.108
to go and do it.

00:37:22.128 --> 00:37:23.949
I just love that it's not

00:37:24.009 --> 00:37:25.409
just we're a charity that's

00:37:25.650 --> 00:37:26.510
going to do it for them.

00:37:27.670 --> 00:37:29.931
They've got to step up in

00:37:29.952 --> 00:37:30.693
helping them do that.

00:37:31.704 --> 00:37:32.684
I think that that's the

00:37:33.184 --> 00:37:34.105
beautiful way to do it.

00:37:34.224 --> 00:37:34.824
But the problem,

00:37:35.144 --> 00:37:36.045
the reason why I do these

00:37:36.085 --> 00:37:36.945
parallel spotlights,

00:37:37.505 --> 00:37:38.365
you're on our doorstep.

00:37:38.385 --> 00:37:39.827
You're in Dalgian industrial

00:37:39.847 --> 00:37:42.327
today in Swindon that just

00:37:42.367 --> 00:37:44.929
took us eight minutes, I think,

00:37:44.949 --> 00:37:46.128
from our office to get here.

00:37:46.168 --> 00:37:47.489
And it's probably about that to go.

00:37:47.929 --> 00:37:48.769
Yeah.

00:37:49.451 --> 00:37:50.990
And I didn't know it existed.

00:37:51.751 --> 00:37:52.672
And that's the problem that

00:37:52.692 --> 00:37:53.811
we face in this world of

00:37:54.112 --> 00:37:55.813
too much information almost, isn't it?

00:37:57.574 --> 00:37:58.494
But, so yes,

00:37:58.675 --> 00:37:59.574
we need to get better at

00:37:59.594 --> 00:38:00.896
shouting about what we do.

00:38:01.016 --> 00:38:02.556
But equally, so it's almost like, yes,

00:38:02.577 --> 00:38:04.378
if you're in Sweden, you know,

00:38:04.398 --> 00:38:05.378
you'll now have heard about

00:38:05.458 --> 00:38:07.519
us getting in touch because

00:38:07.699 --> 00:38:09.521
we can collaborate and do something.

00:38:09.860 --> 00:38:10.442
But equally,

00:38:10.481 --> 00:38:12.061
so anybody who has to be watching this,

00:38:12.101 --> 00:38:13.083
if you aren't currently

00:38:13.143 --> 00:38:15.423
working with at least one,

00:38:15.443 --> 00:38:17.545
but also not a number of charities,

00:38:18.505 --> 00:38:20.387
really do because you know

00:38:20.407 --> 00:38:21.889
they are sweet spots they

00:38:22.009 --> 00:38:23.849
are the givebacks and you

00:38:24.190 --> 00:38:25.050
know work in a

00:38:25.150 --> 00:38:26.771
collaborative way so it's

00:38:26.891 --> 00:38:28.032
not about just building

00:38:28.072 --> 00:38:29.373
some money you know it

00:38:29.454 --> 00:38:30.775
might be about time it

00:38:30.855 --> 00:38:31.976
might be about giving some

00:38:32.056 --> 00:38:33.836
expertise you know whatever

00:38:33.856 --> 00:38:35.398
skill you've got you know

00:38:35.478 --> 00:38:37.079
you will have HR experience

00:38:37.139 --> 00:38:38.239
even if that isn't your

00:38:38.320 --> 00:38:40.481
core yeah you know charity

00:38:40.521 --> 00:38:42.202
you need this everything so

00:38:43.103 --> 00:38:44.505
whatever it is there's this

00:38:44.625 --> 00:38:46.186
contribution that you can

00:38:46.226 --> 00:38:47.827
make that will be appreciated

00:38:48.126 --> 00:38:49.568
and they look don't be shy

00:38:49.608 --> 00:38:50.748
to look for the sweet spots

00:38:51.168 --> 00:38:52.108
you know don't be shy to

00:38:52.148 --> 00:38:53.389
say actually it would be

00:38:53.429 --> 00:38:54.690
great if I got a case study

00:38:54.750 --> 00:39:00.353
out I'm delighted that's

00:39:00.373 --> 00:39:01.693
what makes it strong and

00:39:01.733 --> 00:39:02.713
then you find yourself

00:39:02.793 --> 00:39:03.835
climbing and being nervous

00:39:03.894 --> 00:39:05.295
for the damn charity but

00:39:05.355 --> 00:39:07.476
along with an end and then

00:39:07.516 --> 00:39:09.317
the mp happens to help you

00:39:09.476 --> 00:39:12.958
out so it goes on you know

00:39:14.181 --> 00:39:14.960
No, exactly.

00:39:15.001 --> 00:39:17.501
I mean, that was, Graham,

00:39:17.541 --> 00:39:18.402
it was yourself that

00:39:18.802 --> 00:39:20.563
suggested that I turn to

00:39:21.262 --> 00:39:22.324
all the business guests we

00:39:22.344 --> 00:39:24.583
get on to make it a charity,

00:39:24.623 --> 00:39:26.945
which I know was the

00:39:26.985 --> 00:39:28.206
impossible task for you, Graham,

00:39:28.226 --> 00:39:28.786
with the fact that you're

00:39:28.806 --> 00:39:30.925
involved with so many.

00:39:31.186 --> 00:39:32.027
And it was kind of like...

00:39:33.527 --> 00:39:34.708
with my involvement,

00:39:34.748 --> 00:39:35.871
tried to select the one.

00:39:35.911 --> 00:39:37.793
And I think, ironically,

00:39:37.833 --> 00:39:39.014
even better than you anticipated,

00:39:39.054 --> 00:39:40.195
because the collaboration

00:39:40.215 --> 00:39:41.235
that we're discussing here

00:39:41.976 --> 00:39:43.719
is fully relevant in this

00:39:43.759 --> 00:39:44.639
particular party.

00:39:44.840 --> 00:39:46.981
How many people are...

00:39:48.762 --> 00:39:49.382
To say the truth,

00:39:49.463 --> 00:39:50.483
how many people are you looking at?

00:39:50.684 --> 00:39:51.824
How many people are working

00:39:51.864 --> 00:39:53.005
here at any one time?

00:39:53.206 --> 00:39:55.807
So at any one time, about 60 people.

00:39:55.827 --> 00:39:59.811
And every year, we help just over 100.

00:40:00.351 --> 00:40:02.572
So the reason is we are

00:40:02.793 --> 00:40:04.114
aiming to move those who

00:40:04.494 --> 00:40:05.954
can onto paid work.

00:40:06.175 --> 00:40:08.476
For the first time ever.

00:40:10.373 --> 00:40:11.434
but people take a different

00:40:11.474 --> 00:40:12.974
amount of time to move on.

00:40:14.115 --> 00:40:15.416
The shortest we've ever

00:40:15.456 --> 00:40:17.679
succeeded is about 12 weeks.

00:40:19.400 --> 00:40:21.101
And others might be,

00:40:21.882 --> 00:40:24.304
and it amazes you that after five years,

00:40:24.664 --> 00:40:25.525
suddenly the breakthrough

00:40:25.565 --> 00:40:27.045
moment and somebody moves on.

00:40:27.827 --> 00:40:28.266
Also,

00:40:28.387 --> 00:40:30.668
somebody often moves on to a job and

00:40:30.688 --> 00:40:33.010
you say, and they come back to you.

00:40:33.831 --> 00:40:35.172
But it's about building that

00:40:35.193 --> 00:40:36.914
resilience and bit by bit,

00:40:38.215 --> 00:40:39.135
they will then move on.

00:40:40.443 --> 00:40:40.903
Well,

00:40:41.123 --> 00:40:43.925
I have in one of my other companies

00:40:43.965 --> 00:40:45.586
where I do public speaking

00:40:45.626 --> 00:40:46.626
training and things like that,

00:40:46.666 --> 00:40:48.288
and I've got this analogy

00:40:48.648 --> 00:40:49.929
that we can even apply to, say,

00:40:49.949 --> 00:40:51.289
when you learn to drive a car,

00:40:51.329 --> 00:40:52.911
where when you first start,

00:40:52.971 --> 00:40:56.733
you're subconsciously incompetent.

00:40:57.072 --> 00:40:58.213
You don't know what you don't know.

00:40:58.233 --> 00:41:00.394
Then you become consciously incompetent.

00:41:00.742 --> 00:41:01.804
you know what you should be

00:41:01.844 --> 00:41:02.644
doing but you're probably

00:41:02.684 --> 00:41:03.686
running at it so you keep

00:41:03.726 --> 00:41:04.706
practicing you keep getting

00:41:04.746 --> 00:41:06.789
instructed but you then

00:41:06.809 --> 00:41:08.650
have to accept you go to

00:41:08.690 --> 00:41:09.811
the next phase which is

00:41:10.393 --> 00:41:11.713
consciously competent which

00:41:11.773 --> 00:41:13.675
means you can do it but

00:41:13.695 --> 00:41:14.516
you've got to keep

00:41:14.556 --> 00:41:15.818
reminding yourself you've

00:41:15.838 --> 00:41:17.260
got to have the point of

00:41:17.340 --> 00:41:20.143
that before you eventually become sub

00:41:21.603 --> 00:41:22.664
And the reason why I go

00:41:22.704 --> 00:41:23.925
through that detail is that

00:41:24.126 --> 00:41:25.867
people get frustrated

00:41:25.987 --> 00:41:27.047
forgetting that they need

00:41:27.166 --> 00:41:28.407
to be that consciously competent.

00:41:28.427 --> 00:41:29.349
They think they can jump

00:41:29.409 --> 00:41:31.250
straight to the subconsciously and go,

00:41:31.309 --> 00:41:32.250
why can't I remember?

00:41:32.289 --> 00:41:33.610
Why isn't it second nature?

00:41:34.110 --> 00:41:36.273
And that will set them back a lot.

00:41:36.293 --> 00:41:36.932
They'll give up.

00:41:37.072 --> 00:41:37.813
They'll go, forget it.

00:41:37.914 --> 00:41:38.733
I can't keep remembering.

00:41:38.773 --> 00:41:39.594
It's like, you will.

00:41:40.074 --> 00:41:41.114
It's repetition.

00:41:41.376 --> 00:41:41.596
You know,

00:41:41.635 --> 00:41:43.177
if we now think what we're driving,

00:41:43.476 --> 00:41:44.197
I don't have to think

00:41:44.237 --> 00:41:45.318
mirror signal manoeuvre.

00:41:46.396 --> 00:41:47.878
just all happens now but I

00:41:47.918 --> 00:41:48.938
went that wouldn't have

00:41:48.958 --> 00:41:50.099
been the case to start with

00:41:50.519 --> 00:41:51.601
and so it's about making

00:41:51.661 --> 00:41:52.621
sure and you guys have

00:41:52.641 --> 00:41:54.483
provided as I can see safe

00:41:54.523 --> 00:41:56.244
space that is not just the

00:41:56.324 --> 00:41:57.824
the packing as a prime

00:41:57.844 --> 00:41:58.766
example down there I saw

00:41:58.786 --> 00:42:00.806
that there's some strategic

00:42:01.146 --> 00:42:02.628
spaces that look like it

00:42:02.668 --> 00:42:04.469
teaches life lessons and

00:42:04.510 --> 00:42:05.409
all sorts of things like

00:42:05.429 --> 00:42:06.590
that is that a right

00:42:06.650 --> 00:42:08.271
perception absolutely and

00:42:08.331 --> 00:42:10.193
it's a person-centric

00:42:10.233 --> 00:42:11.835
approach so whatever you need

00:42:13.394 --> 00:42:14.655
And sometimes it happens right,

00:42:14.675 --> 00:42:16.036
but sometimes it happens off right.

00:42:16.056 --> 00:42:17.257
So, for example, somebody,

00:42:17.277 --> 00:42:19.197
you aren't going to fall

00:42:19.217 --> 00:42:20.297
into it unless you feel

00:42:20.338 --> 00:42:22.179
some element of passion towards it.

00:42:22.639 --> 00:42:24.000
You suddenly find a glimmer

00:42:24.039 --> 00:42:25.380
that somebody's into gardening.

00:42:25.960 --> 00:42:27.721
It's about them taking you

00:42:27.740 --> 00:42:29.402
to a garden place or motorbike.

00:42:30.342 --> 00:42:31.463
Mark was taking somebody

00:42:31.503 --> 00:42:32.103
down to a motorbike.

00:42:32.938 --> 00:42:35.420
wherever they were both

00:42:35.559 --> 00:42:37.742
equally exciting finding

00:42:37.782 --> 00:42:39.923
that each person will make

00:42:39.963 --> 00:42:42.666
them overcome itself the

00:42:42.726 --> 00:42:44.547
anxiety barrier and if it's

00:42:44.648 --> 00:42:48.431
disability then it's those

00:42:48.490 --> 00:42:49.652
other barriers but it's

00:42:49.692 --> 00:42:50.572
about finding the right

00:42:50.612 --> 00:42:52.773
place for each individual

00:42:53.213 --> 00:42:54.434
and you mentioned about the

00:42:55.576 --> 00:42:56.516
the disabilities or

00:42:56.556 --> 00:42:59.139
difficulties it's a very

00:42:59.199 --> 00:43:01.260
wide spectrum that is

00:43:01.300 --> 00:43:02.322
incorporated within that

00:43:03.961 --> 00:43:04.681
Very much so.

00:43:04.922 --> 00:43:07.342
And I've learned so much.

00:43:08.222 --> 00:43:08.802
Interestingly,

00:43:08.902 --> 00:43:10.262
I've been here two years and

00:43:10.282 --> 00:43:12.764
we were saying, is it what I expected?

00:43:13.304 --> 00:43:14.884
What I hadn't expected is to

00:43:15.003 --> 00:43:16.925
like the people so much.

00:43:17.844 --> 00:43:20.925
And everyone is diverse and

00:43:20.945 --> 00:43:22.385
people talk about diversity,

00:43:22.465 --> 00:43:25.186
but I hadn't an idea of

00:43:25.385 --> 00:43:27.427
what that really means in the real world.

00:43:28.786 --> 00:43:29.967
And the joy and the

00:43:30.007 --> 00:43:31.367
different things you gain

00:43:31.447 --> 00:43:32.387
and benefit from

00:43:33.329 --> 00:43:36.012
by being open-minded and understanding.

00:43:36.672 --> 00:43:37.114
I mean,

00:43:37.253 --> 00:43:38.956
I always think the most obvious

00:43:39.036 --> 00:43:41.739
examples of that is autism

00:43:41.838 --> 00:43:43.161
and other associated...

00:43:43.181 --> 00:43:47.346
I've even struggled to put it

00:43:48.161 --> 00:43:49.023
I know that they are challenged,

00:43:49.043 --> 00:43:50.923
but they're such special

00:43:50.963 --> 00:43:52.724
people because they're far

00:43:52.784 --> 00:43:53.626
more intelligent than us.

00:43:53.666 --> 00:43:56.126
Superpower in many ways.

00:43:56.327 --> 00:43:56.527
Yes, 100%.

00:43:56.567 --> 00:43:58.248
Their memory, they're intelligent.

00:43:58.509 --> 00:43:59.789
It's just phenomenal.

00:43:59.809 --> 00:44:00.969
I've got some colleagues in

00:44:00.989 --> 00:44:02.251
the motor racing commentary

00:44:02.610 --> 00:44:04.231
circuit that are on the

00:44:04.251 --> 00:44:05.413
spectrum at varying levels.

00:44:06.032 --> 00:44:08.715
And honestly, their recall is ridiculous.

00:44:08.875 --> 00:44:10.175
And it's like going,

00:44:10.235 --> 00:44:11.615
I could never have that.

00:44:11.717 --> 00:44:12.797
And so as soon as you

00:44:12.836 --> 00:44:15.259
understand that whilst some people

00:44:16.447 --> 00:44:16.969
Behaviours,

00:44:17.050 --> 00:44:18.835
I don't really know how best to say it.

00:44:18.976 --> 00:44:21.483
It might be different to our norm.

00:44:22.385 --> 00:44:23.547
there are things that they

00:44:23.567 --> 00:44:26.068
can do miles better than we ever can.

00:44:26.108 --> 00:44:27.431
And it's about understanding

00:44:27.771 --> 00:44:28.871
and accepting and working

00:44:28.931 --> 00:44:29.873
with those differences.

00:44:30.413 --> 00:44:31.333
I'm sure I probably said

00:44:31.594 --> 00:44:33.275
those things in a disrespectful way,

00:44:33.496 --> 00:44:35.478
but it's just... And apologies if we have,

00:44:35.538 --> 00:44:37.679
because it's really... 100%,

00:44:37.679 --> 00:44:39.561
but I'm meaning it in the

00:44:39.762 --> 00:44:41.202
absolute most positive

00:44:41.262 --> 00:44:42.605
possible way that I can say it,

00:44:42.644 --> 00:44:43.945
because it is incredible.

00:44:44.286 --> 00:44:45.447
And I get your comment about

00:44:45.487 --> 00:44:46.108
being the people.

00:44:46.367 --> 00:44:48.349
How long has the charity been going?

00:44:49.052 --> 00:44:50.934
We had our 20th anniversary last year.

00:44:51.574 --> 00:44:51.855
Wow.

00:44:51.875 --> 00:44:52.956
So, long time.

00:44:53.016 --> 00:44:55.117
Going back to how

00:44:55.297 --> 00:44:57.199
organisations can help charities,

00:44:57.298 --> 00:44:58.360
I think one of the things

00:44:58.760 --> 00:45:00.461
that we're probably weakest

00:45:00.661 --> 00:45:04.724
at is marketing and promotion.

00:45:05.306 --> 00:45:06.286
And I think the reason for

00:45:06.306 --> 00:45:08.969
that is the running of a charity.

00:45:09.228 --> 00:45:10.170
You'll have somebody in a

00:45:10.230 --> 00:45:12.030
CEO position who clearly

00:45:12.090 --> 00:45:13.853
has the financial ability,

00:45:14.112 --> 00:45:15.313
the management ability.

00:45:15.434 --> 00:45:16.635
You know that you've got

00:45:16.990 --> 00:45:18.552
safeguarding absolutely

00:45:18.612 --> 00:45:21.815
right you really risk and

00:45:22.016 --> 00:45:23.677
you know the actual

00:45:23.797 --> 00:45:26.260
governance piece I think

00:45:26.420 --> 00:45:28.603
most charities are pretty good at

00:45:29.795 --> 00:45:32.376
The thing that they might be less,

00:45:33.036 --> 00:45:33.315
you know,

00:45:33.396 --> 00:45:34.536
effective at is just

00:45:34.635 --> 00:45:36.416
understanding how to do

00:45:36.476 --> 00:45:37.677
good PR and marketing.

00:45:37.697 --> 00:45:38.697
Because that often isn't the

00:45:38.737 --> 00:45:39.976
skills that you'll have come in with.

00:45:40.476 --> 00:45:42.657
And your time is so focused

00:45:42.717 --> 00:45:44.458
on the running that the

00:45:44.538 --> 00:45:47.059
promotion probably comes first.

00:45:47.079 --> 00:45:49.579
So in terms of, you know,

00:45:50.099 --> 00:45:51.260
if you are somebody out

00:45:51.300 --> 00:45:52.940
there listening that wants to give back,

00:45:53.099 --> 00:45:54.681
that is something that

00:45:54.721 --> 00:45:55.920
they're crying out for.

00:45:56.420 --> 00:45:57.942
and you're knocking at the door,

00:45:58.242 --> 00:45:59.704
but they might not know it.

00:45:59.744 --> 00:46:00.726
So it's about, you know,

00:46:00.766 --> 00:46:02.927
helping them understand.

00:46:03.268 --> 00:46:05.652
But Jill already, so, you know,

00:46:05.711 --> 00:46:06.932
we had a website that was

00:46:06.972 --> 00:46:09.335
fairly scruffy and two of your guys,

00:46:09.657 --> 00:46:12.320
and they really sat down with us,

00:46:12.659 --> 00:46:13.260
understood.

00:46:14.291 --> 00:46:16.813
who we were as a charity, what we were of,

00:46:17.333 --> 00:46:19.675
what was the core message, you know,

00:46:19.795 --> 00:46:22.597
made us concentrate on who

00:46:22.617 --> 00:46:23.677
is our key audience,

00:46:23.777 --> 00:46:25.139
who are we talking to.

00:46:25.259 --> 00:46:26.119
There was no point in us

00:46:26.179 --> 00:46:29.782
going on socials that were, you know,

00:46:29.902 --> 00:46:32.224
not met, that we wanted to,

00:46:32.523 --> 00:46:34.025
what was it all about?

00:46:34.045 --> 00:46:36.547
Yeah, it's all about that strategy piece.

00:46:36.936 --> 00:46:39.380
I'm very much somebody which

00:46:39.440 --> 00:46:41.101
is like things on my feet.

00:46:41.181 --> 00:46:42.483
My team will probably kill me for this.

00:46:42.503 --> 00:46:45.547
But understanding in turn is really,

00:46:45.606 --> 00:46:46.266
really important.

00:46:46.568 --> 00:46:47.489
So getting somebody to come

00:46:47.509 --> 00:46:48.849
along and do something is fine,

00:46:48.869 --> 00:46:49.670
but understanding

00:46:49.851 --> 00:46:51.172
internally is really important.

00:46:51.983 --> 00:46:53.824
why don't we see if people

00:46:53.965 --> 00:46:55.887
like yourself who need to

00:46:55.907 --> 00:46:57.728
understand the strategies and direct,

00:46:58.309 --> 00:46:59.289
get them into our offices

00:46:59.329 --> 00:47:00.351
and we'll put a day on.

00:47:00.610 --> 00:47:01.771
We'll do a strategy day.

00:47:01.791 --> 00:47:05.034
Let's see if we can get for charity,

00:47:05.195 --> 00:47:05.936
sort of, you know,

00:47:06.076 --> 00:47:06.856
people that are in charge

00:47:06.876 --> 00:47:07.717
of making decisions and

00:47:07.757 --> 00:47:09.159
direction and we'll put a day on.

00:47:09.940 --> 00:47:11.360
And you can come by and we can...

00:47:12.519 --> 00:47:13.561
probably collaborate there

00:47:13.661 --> 00:47:15.061
you go all the different

00:47:15.081 --> 00:47:15.942
issues which all of you

00:47:15.961 --> 00:47:17.422
individually have with a

00:47:17.483 --> 00:47:18.284
view that you can come out

00:47:18.304 --> 00:47:19.083
of that with some sort of

00:47:19.123 --> 00:47:20.164
individual marketing plan

00:47:20.204 --> 00:47:21.306
and then at least you know

00:47:21.326 --> 00:47:23.306
a direction yeah yeah and

00:47:23.327 --> 00:47:29.371
that's calling on story I

00:47:29.391 --> 00:47:30.612
think you know it is then

00:47:31.052 --> 00:47:32.992
it comes back to the phrase

00:47:33.032 --> 00:47:35.054
I used earlier about teaching how to fish

00:47:35.945 --> 00:47:37.989
um and and they'll be

00:47:38.009 --> 00:47:39.030
forever and I think that

00:47:39.070 --> 00:47:40.213
that's a key thing and

00:47:40.253 --> 00:47:41.414
that's what I love about it

00:47:41.735 --> 00:47:43.197
where does your personal

00:47:43.237 --> 00:47:45.760
involvement come from where

00:47:45.780 --> 00:47:47.141
what brought you here yeah

00:47:49.378 --> 00:47:50.478
Well, isn't life like that?

00:47:50.538 --> 00:47:51.298
It's one of those funny

00:47:51.338 --> 00:47:52.259
things where all your

00:47:52.318 --> 00:47:54.378
skills then suddenly line up in a row.

00:47:54.458 --> 00:47:55.199
It was actually one of the

00:47:55.239 --> 00:47:57.199
previous trustees rang me up and said,

00:47:57.239 --> 00:47:58.780
you don't happen to be free, do you?

00:47:58.840 --> 00:48:00.260
We have a CEO vacancy.

00:48:00.760 --> 00:48:01.221
And, you know,

00:48:01.260 --> 00:48:02.681
the timing was just right for me.

00:48:03.242 --> 00:48:04.541
But I've got a grandmother

00:48:05.081 --> 00:48:07.663
who set up a physical

00:48:07.702 --> 00:48:09.262
disability charity way back

00:48:09.302 --> 00:48:09.983
in South Africa.

00:48:10.143 --> 00:48:11.503
So, you know,

00:48:11.643 --> 00:48:12.943
these things just come together,

00:48:13.003 --> 00:48:15.105
don't they, in one explosion.

00:48:15.144 --> 00:48:15.625
There you are.

00:48:16.010 --> 00:48:18.012
Is this now take all of your

00:48:18.052 --> 00:48:19.733
focus or you do another thing as well?

00:48:19.853 --> 00:48:21.255
I've got another random job.

00:48:21.755 --> 00:48:22.516
Yes.

00:48:25.298 --> 00:48:25.978
No, I know that.

00:48:26.000 --> 00:48:29.862
I think we always get that one.

00:48:32.184 --> 00:48:33.306
You know, earlier you were like, oh,

00:48:33.346 --> 00:48:34.507
I don't know how to frame this.

00:48:34.568 --> 00:48:35.588
I don't know how to work this.

00:48:36.362 --> 00:48:37.523
This is where me and my team

00:48:37.583 --> 00:48:38.563
learn from collaborating

00:48:38.583 --> 00:48:40.043
with organisations like yourself,

00:48:40.103 --> 00:48:41.224
because there's a piece out

00:48:41.264 --> 00:48:42.864
there in terms of the value

00:48:42.885 --> 00:48:45.146
that you could consult to smaller,

00:48:45.346 --> 00:48:46.226
larger companies,

00:48:46.246 --> 00:48:49.286
them aware of opportunities,

00:48:50.126 --> 00:48:51.146
things in the workplace.

00:48:52.027 --> 00:48:52.748
So, you know,

00:48:52.768 --> 00:48:54.288
we recently moved into my new office.

00:48:54.367 --> 00:48:55.648
We had somebody come round there,

00:48:55.668 --> 00:48:57.068
obviously audited for

00:48:57.648 --> 00:48:59.150
suitable disability access.

00:48:59.650 --> 00:49:01.050
That was like a nationwide

00:49:01.070 --> 00:49:02.351
organisation that did that.

00:49:03.492 --> 00:49:08.014
Surely that work, like yourself or others,

00:49:08.094 --> 00:49:10.074
where there's education, seminars,

00:49:10.094 --> 00:49:12.496
just another way of naming the charity,

00:49:13.536 --> 00:49:14.617
but also then delivering

00:49:14.637 --> 00:49:15.536
that knowledge that you

00:49:15.577 --> 00:49:18.818
want in your droves here, back to small,

00:49:18.878 --> 00:49:21.838
like myself or maybe other

00:49:21.958 --> 00:49:23.418
people or whatever in local places,

00:49:23.820 --> 00:49:24.900
to give them that education.

00:49:25.159 --> 00:49:25.719
Well, this is it.

00:49:25.760 --> 00:49:26.800
So anybody who wants to

00:49:27.061 --> 00:49:28.481
genuinely address inclusion,

00:49:29.824 --> 00:49:31.784
actually have a bunch of you

00:49:31.804 --> 00:49:33.525
know with real lived

00:49:33.585 --> 00:49:35.827
experience you know we can

00:49:36.047 --> 00:49:38.690
absolutely chat about what

00:49:38.750 --> 00:49:40.771
it's like if you wanted to

00:49:41.931 --> 00:49:43.293
make employability

00:49:43.632 --> 00:49:45.213
accessible if you're amazon

00:49:45.233 --> 00:49:47.375
with warehouse and you

00:49:47.494 --> 00:49:49.876
genuinely want just come

00:49:49.916 --> 00:49:51.016
talk to some of our people

00:49:51.217 --> 00:49:53.119
you know that's what it's not theory

00:49:54.275 --> 00:49:55.557
being brave is and you you

00:49:55.637 --> 00:49:56.559
are brave that one of the

00:49:56.639 --> 00:49:57.561
career and saying you were

00:49:57.581 --> 00:49:58.945
being brave then we are a

00:49:59.065 --> 00:50:01.068
society where we don't know

00:50:01.090 --> 00:50:02.813
we don't know whether we cause

00:50:03.507 --> 00:50:04.646
disability or a condition,

00:50:04.746 --> 00:50:06.708
we worry about how that proceeds.

00:50:07.047 --> 00:50:08.208
That was brave to address

00:50:08.369 --> 00:50:09.548
that and to say you weren't

00:50:09.608 --> 00:50:10.369
aware of doing it.

00:50:10.389 --> 00:50:11.889
There are quite a few people

00:50:11.949 --> 00:50:13.309
that have HR incidents

00:50:13.329 --> 00:50:13.909
because they've just

00:50:13.929 --> 00:50:14.710
handled something wrong

00:50:14.731 --> 00:50:15.650
because they've not known

00:50:15.731 --> 00:50:16.731
how to do something.

00:50:17.271 --> 00:50:21.333
And that is a cornerstone of inclusivity.

00:50:21.413 --> 00:50:22.452
It does go both ways.

00:50:23.132 --> 00:50:24.094
As long as it comes from a

00:50:25.074 --> 00:50:27.235
place wanting to do things

00:50:27.476 --> 00:50:28.677
right and as long as

00:50:28.697 --> 00:50:30.918
they've got the right we

00:50:30.958 --> 00:50:32.338
brave colleagues we can't

00:50:33.059 --> 00:50:34.181
say things in a way which

00:50:34.320 --> 00:50:35.461
might be technically wrong

00:50:35.501 --> 00:50:36.422
but we understand where

00:50:36.442 --> 00:50:38.023
we're coming from that's

00:50:38.063 --> 00:50:38.963
where the reassurance from

00:50:38.983 --> 00:50:39.744
organizations like

00:50:39.764 --> 00:50:41.346
education police can really

00:50:41.385 --> 00:50:43.726
bolster that I feel really proud

00:50:44.777 --> 00:50:45.858
No, I do,

00:50:45.998 --> 00:50:47.820
and it genuinely has been

00:50:48.119 --> 00:50:49.880
wonderful to hear all about

00:50:49.981 --> 00:50:51.161
the charity here.

00:50:51.862 --> 00:50:53.682
I have put up on the screen

00:50:53.762 --> 00:50:56.643
phoenixenterprises.co.uk, all one word.

00:50:56.664 --> 00:50:58.945
You can go and find out more

00:50:58.985 --> 00:51:00.226
a little bit about that and

00:51:00.266 --> 00:51:01.927
get in touch with the team.

00:51:03.228 --> 00:51:04.927
And I think it's fair to say

00:51:04.989 --> 00:51:06.208
that this conversation has

00:51:06.248 --> 00:51:07.690
been very decently taken by

00:51:07.730 --> 00:51:10.331
Claire to more than not just Phoenix,

00:51:10.471 --> 00:51:11.731
but to the wider community.

00:51:12.313 --> 00:51:14.275
both charitable world and

00:51:14.434 --> 00:51:18.159
with the various challenges

00:51:18.179 --> 00:51:19.641
that have been looked after,

00:51:19.661 --> 00:51:22.065
that there are other places

00:51:22.085 --> 00:51:24.007
that we can be supporting all of this.

00:51:24.288 --> 00:51:25.309
And I love the description

00:51:25.429 --> 00:51:26.291
about various different

00:51:26.311 --> 00:51:27.512
ways that we can be doing with it.

00:51:27.532 --> 00:51:28.032
And that's what the

00:51:28.112 --> 00:51:29.173
spotlight was all about.

00:51:29.911 --> 00:51:30.132
Yes,

00:51:30.211 --> 00:51:31.813
there's still funding required and I'm

00:51:31.853 --> 00:51:32.793
not trying away from that.

00:51:32.813 --> 00:51:33.753
There is most definitely

00:51:33.813 --> 00:51:34.974
funding is required.

00:51:35.474 --> 00:51:35.835
However,

00:51:35.896 --> 00:51:37.336
the spotlight is trying to make

00:51:37.376 --> 00:51:38.818
people realise there are

00:51:38.838 --> 00:51:40.277
multiple ways to support a

00:51:40.619 --> 00:51:42.219
charity to achieve its

00:51:42.280 --> 00:51:44.340
objective and its wonderful objectives.

00:51:45.121 --> 00:51:47.202
We walked in here and we

00:51:47.242 --> 00:51:48.523
were instantly greeted with

00:51:48.563 --> 00:51:50.144
just such lovely smiles and brought up,

00:51:50.184 --> 00:51:51.164
let me go and find out, yep,

00:51:51.204 --> 00:51:52.025
you can come upstairs.

00:51:52.065 --> 00:51:53.806
And they're just, it was so helpful.

00:51:54.693 --> 00:51:57.356
um it was wonderful and I i

00:51:57.496 --> 00:51:58.717
love that whole feeling

00:51:58.777 --> 00:51:59.978
that it's it's given in

00:52:00.018 --> 00:52:02.318
that sense of purpose back

00:52:02.398 --> 00:52:04.601
sense of of helping them to

00:52:04.641 --> 00:52:05.961
go and achieve it's not

00:52:06.001 --> 00:52:07.262
just doing everything for

00:52:07.563 --> 00:52:09.123
that that really resonated

00:52:09.143 --> 00:52:12.606
with me a lot so phoenixenterprises.co.uk

00:52:13.606 --> 00:52:14.746
Do you have any final other

00:52:14.806 --> 00:52:16.248
words that you'd like to share, Claire,

00:52:16.268 --> 00:52:17.407
or have we covered it all?

00:52:17.568 --> 00:52:18.389
You've covered it all,

00:52:18.429 --> 00:52:19.969
but if anyone's interested

00:52:20.028 --> 00:52:21.969
in anything more, please get in touch.

00:52:22.210 --> 00:52:23.630
Please, definitely, definitely.

00:52:23.710 --> 00:52:24.550
And your website will have

00:52:24.610 --> 00:52:26.811
all your contact details, doesn't it?

00:52:27.010 --> 00:52:28.032
Graham from GEL,

00:52:28.431 --> 00:52:29.592
thank you for the

00:52:29.751 --> 00:52:30.992
collaboration piece in particular,

00:52:31.032 --> 00:52:31.773
and obviously all the great

00:52:31.813 --> 00:52:33.032
work that you and your team

00:52:33.052 --> 00:52:33.992
do over at GEL.

00:52:34.534 --> 00:52:36.313
Lovely to talk to people

00:52:36.333 --> 00:52:37.454
like yourself about issues

00:52:37.514 --> 00:52:38.655
which not very many people

00:52:38.675 --> 00:52:39.114
are talking about.

00:52:39.594 --> 00:52:40.213
No, exactly.

00:52:40.233 --> 00:52:43.335
And I've got that on the screen again.

00:52:43.476 --> 00:52:44.436
I know Graham won't mind.

00:52:44.496 --> 00:52:51.659
It's been wonderful to speak to you both.

00:52:51.699 --> 00:52:53.581
Thank you so much for being

00:52:54.061 --> 00:52:56.623
wonderful guests on Prism PR Live.

00:52:57.143 --> 00:52:58.523
Thank you for those that have watched.

00:52:59.208 --> 00:53:01.210
been an absolute joy to

00:53:01.329 --> 00:53:02.490
share this conversation

00:53:02.510 --> 00:53:03.811
with you you can see that

00:53:03.851 --> 00:53:04.871
this is why we do it is it

00:53:05.052 --> 00:53:06.492
the conversation just flows

00:53:07.333 --> 00:53:08.092
and we could sit here

00:53:08.112 --> 00:53:09.273
probably another half an

00:53:09.313 --> 00:53:10.894
hour at least very easily

00:53:10.954 --> 00:53:11.795
talking about this but

00:53:12.295 --> 00:53:13.076
we'll leave you in peace

00:53:13.115 --> 00:53:14.775
now I'll be back next month

00:53:14.956 --> 00:53:15.936
keep your eye out to see

00:53:15.996 --> 00:53:17.498
what episode six will be

00:53:17.538 --> 00:53:18.858
all about it'll be the same

00:53:18.938 --> 00:53:19.918
it'll be a business guest

00:53:20.079 --> 00:53:21.440
and a charity spotlight but

00:53:21.500 --> 00:53:23.601
from gel studios and of

00:53:23.641 --> 00:53:24.920
course in extent of us

00:53:25.101 --> 00:53:26.422
myself chris doors from

00:53:26.461 --> 00:53:28.523
video pr see you next time cheers

00:54:16.152 --> 00:54:16.641
Bye.