The Collaborative Sale: Building Trust (Carole Mahoney)

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Carole Mahoney redefines sales as a collaborative process rooted in mutual trust. She reveals how aligning personal goals drives behavior change in courses and shares actionable insights on blending marketing with sales. Discover innovative strategies to forge genuine, lasting buyer relationships.

Carole Mahoney is a coach, sales influencer, and the founder of Unbound Growth.

In this episode, Ari, Abe, and Carole discuss:

• Rethinking sales as a collaborative process built on trust
• Shifting mindsets to align sales conversations with buyer needs
• Using cognitive-behavioral techniques to overcome sales fear and resistance
• Aligning marketing and sales messaging for buyer-focused communication
• Creating courses that prioritize the learner’s goals and behavior change
• Leveraging referrals and personal networks to build trust and grow sales
  
  
  

“Selling is [...] a collaboration. If you look at the definition of sales, it’s the exchange of value, meaning it’s not just a one-way street.” — Carole Mahoney

Guest Bio:

Carole Mahoney has been called the “Sales Therapist” by a Harvard Business School professor where she coaches for the Entrepreneurial MBA program. The president of the AA-ISP Boston Chapter, Mahoney has been named a top sales influencer by LinkedIn. As the founder of Unbound Growth, Mahoney collects data from 2.2 million sales professionals to coach others on what makes a great seller. Mahoney holds a BA in Marketing and Business Management from Franklin Pierce University and lives in Maine.


Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Carole’s website: CaroleMahoney.com
Carole’s courses website: Unbound Growth

Credits:

Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Editor: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: The Collaborative Sale: Building Trust (Carole Mahoney) coming soon.

Creators and Guests

Host

Abe Crystal

Host

Ari Iny

Guest

Carole Mahoney

Producer

Michi Lantz

Editor

Michi Lantz

What is Course Lab: Lessons from Successful Online Course Creators?

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.

Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.

In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.

Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!