The Real Bottom Line

In a world obsessed with algorithms, trends, and going viral, what if the true key to social media success was simpler and more human? This week's guest, Ingrid Deon, founder of the organic social media agency Word-Craft, makes a powerful case for ditching the algorithm-chasing and focusing on what truly matters: authentic conversations.

Ingrid shares her inspiring and unconventional path to entrepreneurship—from her roots in journalism to becoming a single mom working three jobs, to a pay dispute that ultimately led her to launch her own agency with major national clients.

This episode is a masterclass in the "social" part of social media. Ingrid explains why genuine, two-way conversations are more critical than ever in the age of AI, how to create content that sparks real engagement, and why you don't need to be on every platform to succeed.

In this episode, you will learn:
  • Why you should stop trying to "game" the algorithm and what to focus on instead.
  • How to find your brand's unique voice and personality online.
  • Actionable tips for creating content that encourages comments and conversation.
  • The surprising power of "older" platforms like Facebook for building community.
  • How to know when it's the right time to outsource your social media.
Connect with Ingrid Dion:

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Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Real Bottom Line?

Welcome to The Real Bottom Line – the podcast for business owners who want to exit on their terms.

I'm Wendy Brookhouse, creator of The Exit Lab and the Business Value Amplifier. In each episode, I talk with founders and experts about what really drives value in a business – and how to build a company that's ready to sell, whether that's in 2 years or 10.

We unpack what makes a business more attractive to buyers. We tackle financials, recurring revenue, customer satisfaction, and systems that take the business beyond you. No fluff. Just real conversations, tools, and ideas you can use right now.

If you're thinking about selling – or just want more control, more freedom, and more value – you're in the right place.