CRO Spotlight

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

CRO is a new job title, but that doesn't mean there's a lack of knowledge on how to succeed as one.

In this episode, Warren and Lupe are joined by Scott Stouffer, CEO and Founder at scaleMatters. Join them as they discuss a key thing sales-centric CROs are often light on (and what landed them in that CRO seat), how to stop throwing money away by finding your product-market-message fit faster, the problem with data, bringing the whole team in on experimenting, what we're forgetting when we embrace failure, why you need a safe environment to improve the company, and the two things Scott would ask when interviewing for a CRO role.

🔗 LINKS

Connect with Scott on LinkedIn, or by email. scaleMatters' podcasts are The Data Room, and Go To Market Excellence.
You'll find Warren and Lupe on LinkedIn too.

Be CRO-ready from day 1 with Warren's CRO Accelerator course here.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Show Notes

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

CRO is a new job title, but that doesn't mean there's a lack of knowledge on how to succeed as one. 

In this episode, Warren and Lupe are joined by Scott Stouffer, CEO and Founder at scaleMatters. Join them as they discuss a key thing sales-centric CROs are often light on (and what landed them in that CRO seat), how to stop throwing money away by finding your product-market-message fit faster, the problem with data, bringing the whole team in on experimenting, what we're forgetting when we embrace failure, why you need a safe environment to improve the company, and the two things Scott would ask when interviewing for a CRO role. 

🔗 LINKS

Connect with Scott on LinkedIn, or by email. scaleMatters' podcasts are The Data Room, and Go To Market Excellence. 
You'll find Warren and Lupe on LinkedIn too. 

Be CRO-ready from day 1 with Warren's CRO Accelerator course here.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

What is CRO Spotlight?

Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30

Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business?

Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.