Weathering The Storm: Why Empathy Is More Important Than Ever For Ecommerce Brands (with Privy CEO Ben Jabbawy)

There’s a lot of confusion around marketing right now. Is it ok to be selling? If so, what's the right approach? At the end of the day, it all comes down to empathy. Be real with you customers. Act like a human. If you do it right, whenever they're ready to buy, you'll be the first brand they think of. Ben Jabbawy, Founder & CEO of Privy, breaks down what really matters in times like these.

Show Notes

As Founder & CEO of Privy, Ben is having to make the same decisions so many ecommerce founders are dealing with right now. Is it ok to be selling? What actually matters? He shares:

• Why now is the perfect time to invest in building your audience.
• Why founders shouldn’t be concerned about reforecasting right now.
• The importance of being human in trying times.
• The channel to lean on today.

Show Notes & Links

• [2:43] Why you need to be prepared to make quick decisions.
• [4:27] Why marketers should focus on building an audience.
• [5:33] Why your annual goals should be the last thing on your mind right now.
• [7:08] The opportunity a lot of brands are missing out on.
• [8:44] A brand that got it right: Levi’s.
• [10:07] Why email should be a high priority.
• [11:59] Is it OK to be selling right now?
• [13:25] What’s the right paid strategy?
• [21:23] Ben’s advice for other ecommerce founders.
• The Ecommerce Marketing Show Home
• ShopSmallEcomm.com
• Ben Jabbawy on Twitter
• Dave Gerhardt on Twitter

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.