I don't do sales calls where I explain my "program", make an offer, overcome objections, and close the sale. There are tactical/practical reasons and there are ego reasons. I'm not promoting this as the "right" or "best" way to do things. I think my personality, my circumstances, and my typical client (coaches) all make this easier for me. I also think this approach results in me making less money than I could if I did things the "normal" way. So these ideas may be limited in their application, but I still think they're worth discussing.
A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.