The Authority Builder Podcast

This is an invitation for you to take a close look at your business: where you are now, where you want to go, and… how you’re going to get there. Growth is rarely a straight line going up.

Show Notes

This is an invitation for you to take a close look at your business: where you are now, where you want to go, and… how you’re going to get there.
 
Growth is rarely a straight line going up. 
 
But you can give yourself a clearer path to success and sustainable profitability if you fine tune what you’re offering to your target market, who exactly that audience is – it’s much smaller than you think, and how you convince them you are the right choice in a crowded marketplace.
 
It’s all about being unique, which is a much different concept than you may believe.
 
We explore that concept in depth, as well as…
 
  • How much of your expertise you should give away for free 
  • A way to use your marketing to pre-qualify your prospects
  • The best way to differentiate yourself from your competitors (and you are different)
  • Effective ways to “package” your ideas that brings in the right leads
  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States