Rob Fitzpatrick has been running small businesses for over 13 years and he’s joining me today to share what he’s learned about customer research, why it’s so important, and how we can do it effectively.
Show Notes
Rob Fitzpatrick has been running small businesses for over 13 years and has written multiple books about what he’s learned along the way, including ‘The Mom Test’.
His first company was a scalable startup that went through the Y combinator accelerator and Rob is now building software to support indie nonfiction authors. Here are a few of the topics we’ll discuss on this episode of Product Launch:
- How Rob found out what he was doing wrong in his sales pitch.
- How Rob wrote his book ‘The Mom Test’.
- Why any sales pitch needs to start with a problem.
- Why you need to know your customer like you know your best friend.
- The goals you should focus on in any customer conversation.
- Why customer research is so important and when you should be doing it.
- Common objections to doing customer research and why they’re not valid.
Resources:
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What is The Product Launch Podcast?
Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk you through what he is building in real-time and share those results with you so you can learn from his successes (and failures) and apply what works to your B2B SaaS to generate real results.