Back on T-R-A-C-K

Alyssa Maker started off in PR and is now a demand gen marketer. It really goes to show that you just never know where your marketing career will take you!
Alyssa shares her story then we discuss what demand generation means to her and how she approaches it as the glue that holds all their marketing efforts together.
Alyssa is the Director of Marketing for Sana Commerce. As a Director of Marketing, she manages a marketing team focused on accelerating growth through multiple channels including digital, demand gen, events, and partners.
She loves marketing because it allows her to find sophisticated solutions to everyday challenges. She is passionate about growth and committed to developing new skills.
Here’s my conversation with Alyssa.

Show Notes

Alyssa Maker started off in PR and is now a demand gen marketer. It really goes to show that you just never know where your marketing career will take you!

Alyssa shares her story then we discuss what demand generation means to her and how she approaches it as the glue that holds all their marketing efforts together.

Alyssa is the Director of Marketing for Sana Commerce. As a Director of Marketing, she manages a marketing team focused on accelerating growth through multiple channels including digital, demand gen, events, and partners.

She loves marketing because it allows her to find sophisticated solutions to everyday challenges. She is passionate about growth and committed to developing new skills.

Here’s my conversation with Alyssa.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.