Today we talk with Michael Kleinmann, founder of Underwear Expert and Ecomm consultant.
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0:00 Meet Michael Kleinmann
1:32 FreshPair to Subscription: The Pivot
3:15 Building an Audience Before Selling Anything
5:55 Why Subscription Forces You to Niche Down
9:14 High Churn Fixed by Letting Customers Preview
12:01 Doubling Conversion Rate in 30 Days
13:23 Read Customer Emails to Fix Your Business
16:42 Financials First: Finding Hidden Ops Problems
25:54 Finding Inventory (and Money) You Forgot You Had
30:27 Find Michael + Underwear Expert