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Why “obscurity” is the real enemy in business
An old friend once told me there are two types of prospects…
The ones you know, and…
The ones you don’t know.
While that’s trite and true, I think it’s better said this way…
There are prospects that know you, what you do, and when to call you…
And ones that don’t know you exist.
P.S. We’ve created a new mini-site where we’ve published our blueprint for escaping obscurity. Check it out at sellingprofessionalservices.com
An old friend once told me there are two types of prospects…
The ones you know, and…
The ones you don’t know.
While that’s trite and true, I think it’s better said this way…
There are prospects that know you, what you do, and when to call you…
And ones that don’t know you exist.
The fundamental problem in business is figuring out how to move people from “don’t know you exist” to “know when to call.”
That’s the escape from obscurity.
And, if we’re honest, very few businesses make it out of obscurity.
They don’t die. They stay in business (often for decades), but never reach their potential.
They stay “the best-kept secret” in their market.
Today’s episode begins a 2-part deep dive into creating your own escape plan from obscurity.
Listen now...
-Steve Gordon
P.S. We’ve created a new mini-site where we’ve published our blueprint for escaping obscurity. Check it out at sellingprofessionalservices.com
The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States