This story was originally published on HackerNoon at:
https://hackernoon.com/how-to-build-onboarding-for-digital-products.
Get a deep understanding of the problem a product solves for its customers. Identify high-retention features and communicate them through onboarding.
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A strong onboarding requires a deep understanding of what is that job a product gets done for its customers. Communicating that job in customer language during onboarding sets a new user off to a good start and significantly increases long-term retention.