The Business of Sport: with Claire Butters, Daniel Gidney and Chris Bailey

In this episode of Swimming with Sharks we're exploring the business of sport. When does a professional sports club become a business? And how do you make clubs across all sports commercially viable so they grow off as well as on the pitch?

To discuss this and plenty more, host Mark Chapman is joined by Sale Sharks' Sales and Marketing Director Claire Butters, Lancashire County Cricket Club CEO Daniel Gidney and Chris Bailey, the CEO of Velocity Sports Group, who work with Manchester Storm on growing the commercial side of the club.

Plus we get to know Sharks Women and Ireland full-back Lauren Delany with the help of teammate Holly Thorpe.

For more Sale Sharks content follow @SaleSharksRugby on Twitter and @SaleSharks on Instagram.

And to get involved with the club's #NorthernRugbyMatters campaign, visit Support Sharks Women | Sale Sharks.

What is Swimming with Sharks: the Sale Sharks podcast?

This is Swimming with Sharks – the new podcast from Sale Sharks presented by Mark Chapman.

Each month Mark will be joined by some of the leading lights from inside Carrington – on the men’s and women’s side – as well as big hitters from some of the north’s biggest sporting organisations to get the insight on what makes a good leader, how to build a winning culture, nutrition, strength and conditioning ands so much more.

This is the podcast that takes you behind the scenes to show you why Sale Sharks is so much more than just a rugby club.

For more info on Sale Sharks or to buy match tickets, visit www.salesharks.com.

You can also find Sale Sharks on Instagram @SaleSharks or Twitter @SaleSharksRugby.