WEBVTT

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Matt Abrahams: We are all members
of multiple groups and teams, our

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families, our coworkers, our friends.

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The ability to communicate
effectively in groups is critical.

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My name is Matt Abrahams, and I
teach strategic communication at

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Stanford Graduate School of Business.

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Welcome to Think Fast
Talk Smart, the podcast.

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Today I am really excited to
spend time with Colin Fisher.

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Colin is an associate professor of
organizations and innovation at University

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College London School of Management.

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His research focuses on helping
groups and teams in situations

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requiring creativity, improvisation,
and complex decision making.

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His latest book is The Collective Edge:
Unlocking The Secret Power of Groups.

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Welcome, Colin.

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I'm really excited for our conversation.

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Colin Fisher: Thanks so
much for having me, Matt.

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Looking forward to it.

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Matt Abrahams: Excellent.

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Shall we get started?

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Colin Fisher: Yeah.

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Matt Abrahams: Like you, I have long been
fascinated by groups and their impact.

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I used to teach classes on group
communication, and I always

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start by talking to my students
about the benefits and perils of

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groups, so I thought it would make
sense for us to start there too.

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From your perspective, can you
share what are the advantages

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and some of the disadvantages of
groups and the work we do in them?

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Colin Fisher: The advantages of groups
are, on some level, they're almost so

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obvious we don't even think about them,
that we bring more minds to the problem.

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We bring more people's labor, that
the idea that many hands make light

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the work, is why we come to groups.

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We can accomplish things that we could
never do if we tried to go it alone.

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Groups can be, in my mind, the
pinnacle of human accomplishment.

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But as your question implies,
there's some downsides too.

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Groups can also be these engines to
produce conformity, to really restrict

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people's individuality, that we have
terms like group think or you know, that

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we call these groups, that have these
extreme conformity pressures to be cults.

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And that groups have all these tendencies
within them as well to restrict us to,

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to take away our individuality and to
sometimes make us the worst versions of

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ourselves where they bring out of us this
kind of tribalism that is at the root

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of war and intergroup conflict and all
kinds of terrible things in the world.

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So, so groups really are this dichotomy.

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Matt Abrahams: Absolutely.

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On one side we have this notion
of creativity, which really

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can bring out the best in us.

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And then we have on the other side,
extreme conformity, which can really

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lead to a lot of negative things.

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So the trick becomes how do we
maximize for the benefits of groups

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and minimize for those negatives?

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So what are key ingredients for
successful teams, teaming, and teamwork.

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I think about things like diversity of
participation, psychological safety,

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having clear purpose, clear roles.

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What do you see as some of
the most important aspects

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for successful group work?

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Colin Fisher: You got some of the really
important ones right off the bat there.

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The benefits of groups come
from having diverse knowledge,

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skills, and perspectives.

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The, the kind of synergy that we
talk about in group work really only

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emerges when we don't all think the
same thing, when we don't all have

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the same knowledge and skills, and
that we share them with one another.

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So we need to compose groups carefully.

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But one of the things that we often make
a mistake in when we compose them is that

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we don't think about how big those groups
should be, and so we end up often with

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groups most commonly that are too big.

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Prototypical example
of these are meetings.

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We can all imagine one of the worst
things to be in is a meeting that's

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got twenty people in it, because
we know we're not gonna be able to

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really hear everyone's perspective.

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We're not gonna be able to know what
everyone knows, what everyone thinks.

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The only thing worse than this meeting
of twenty people is a meeting with

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twenty-five people or thirty people.

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We have to be thoughtful about how
big a group can really be to have

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this kind of synergistic interaction.

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Matt Abrahams: So I'm curious, what
does the research say about group size?

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Is there an ideal group size?

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Does it depend on the task
you're trying to complete?

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Colin Fisher: It does depend on
the task you're trying to complete.

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I like to give a fairly definitive answer
to this because it doesn't depend as

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much on the task as we'd like to think.

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One is a line of research that looks
across different tasks at the effect

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of group size on team performance, and
the there you get answers depending on

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the task, anywhere from three to seven.

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But then when you ask people,
when do you feel like the groups

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you're in are too big or too small?

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You get the line of my group is too
big and my group is too small, they

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cross, right about four point five.

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We feel that groups are the right
size between four and five, and

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that we see performance measures
be anywhere from three to seven.

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And so I think those are pretty
good guidelines for thinking about

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how big your group should be.

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Matt Abrahams: I think having an anchor
for group size is really important

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because there's a tendency to want to
include more people, or perhaps because

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other communication challenges exist
within an organization, meetings become

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the only way to convey information.

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So more is better, is often the mindset,
but it sounds like that's not the case.

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I'd like to dig a little deeper
into a couple of the other aspects.

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We had Amy Edmondson on, we talked
a bit about psychological safety.

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Curious to get your perspective on how
we go about building groups that can be

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more effective by making sure that those
diverse points of view and perspectives

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feel comfortable being shared.

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Colin Fisher: If you've talked
to Amy, you've really gotten the

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best advice that's out there.

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Psychological safety, as you were saying,
it's so important because even if we get

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this diverse mix of knowledge, skills,
and perspectives onto our team, we still

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aren't gonna take advantage of it unless
people are comfortable sharing it.

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They're comfortable speaking
up with different ideas.

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They're comfortable asking questions.

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They're comfortable admitting mistakes
and trying experiments and failing.

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And the way that we build that
psychological safety is that first

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we ask for it, that we say the work
that we're gonna be doing is gonna

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require us to share our different
knowledge, skills, and perspectives.

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It's gonna require us to take risks, that
we're gonna have some things to learn.

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And that's always true because
any new team has to figure out

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how to work together at a minimum.

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They've gotta figure out how to
communicate, and they're going to need

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to do some of this learning and some of
this experimentation to make it happen.

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Another way that you can build this kind
of psychological safety is to model it.

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So especially if you're a leader for you
to admit your own mistakes, for you to

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ask questions that you might worry are
dumb questions, for you to do experiments

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and say, hey, I'm learning too.

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This is what I'm gonna try.

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Let's see how it goes.

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And to model those kinds of behaviors.

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And then of course, to not shoot the
messenger and not to, when people do

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speak up, they do share their ideas,
they do ask questions that are on their

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mind, that you reinforce that with
positive reinforcement, you encourage it.

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You don't criticize people
for doing those things.

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Matt Abrahams: So it's about setting
expectations for this sharing of

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different viewpoints that mistakes
are acceptable and actually needed

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for the group to be successful.

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And as a leader or somebody who has
a leadership role, demonstrating this

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in your own actions, role modeling,
I think those are great ways to

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help people understand that this is
important and reinforce these values.

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Are there certain things we can
do when a group forms that really

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helps set us on a path of success?

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You know, this notion of forming
sometimes happens very quickly.

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There's a crisis and we have
to pull people together.

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Other times it's more thoughtful.

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Can you give two or three best
practices for group formation that

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can really set you on a good path?

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Colin Fisher: So group formation is
such an important time in a group's life

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that the stuff that we do when we first
get together tends to be really sticky.

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We all can imagine the first time we
meet with a new group at work or a

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new class at school, people tend to
sit in the same place the whole time.

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Where we sit, who talks
first, who talks the most.

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These kinds of norms form
really early, and so we wanna

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manage that really carefully.

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Now with group formation,
some of the work should happen

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before we ever get in the room.

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The work of thinking about the task,
thinking about composing that group

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well, the group size and diversity of
knowledge, skills, and perspectives, all

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those things should be done ahead of time.

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But then once we're, what I
would call launching the group,

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and there's three big tasks.

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One is we need to bring that
goal to life and make sure we

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all understand it similarly.

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So we need to have a very clear and
vivid communication of that goal.

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So the kind of classic business
school examples of these are like

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when John F. Kennedy repurposed NASA,
which had a very ambiguous goal,

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prior to his charge, for them to put
a man on the moon within ten years.

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So that was a very clear, vivid
goal that everyone can imagine.

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So even if we don't have a clear idea
of what we need to do first, or what

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we need to do tomorrow, the fact that
we can all imagine the future vividly,

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that we need to get to collectively,
allowed people to stay coordinated

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and to synchronize their efforts.

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So we need these kinds of clear,
vivid goals to, to get us together.

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And then second, we need to
establish these initial norms.

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So the fact that norms are sticky
and they form really fast, we can use

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that to our advantage by doing some of
the things we talked about when we're

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establishing psychological safety.

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To say, I wanna have a team where we all
share what we know, where we speak up when

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we have an idea, and how can we do that.

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We can have that conversation.

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But the most important things
I think are close to your heart

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are norms about communication.

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How are we gonna communicate
with one another?

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And that some of these are really
basic things like, what communication

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channels are we even going to use?

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I can't tell you how many teams I've
seen where some people are communicating

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through one channel, and a few people
don't use that channel, don't know.

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So some people aren't signed up for
Slack, they don't get notifications,

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they don't know what's being said there.

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So some of it's really basic about
where are we gonna communicate, but

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then we also need norms for how quickly
are we responding to each other.

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That, when do I think you haven't
seen this email, is it one day, two

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days, a week, you know, and that
different teams can have different

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norms, but as long as we're clear,
we can communicate effectively.

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And then we need to have understanding
of the individual responsibilities

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and work that we're gonna have
between now and the next time we talk.

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And this could be the beginnings
of roles, they could be really

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formal roles, but that needs to be
clear what I need to do between now

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and the next time we're gonna be
collectively accountable to one another.

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So if we do those three things, that
we have clear vivid goals, we have

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norms, especially norms for how we're
gonna communicate and that they're

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promoting psychological safety, and
we know what our responsibilities are,

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and we know the deadline by which those
responsibilities to the group are set,

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then we have a pretty darn good launch.

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Matt Abrahams: Vivid goals that people are
aligned towards, norms, which are simply

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just expectations for what and how we
will interact, and responsibilities for

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the actions that we'll follow up with.

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Very important.

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And, and the key thing you've said there
is that work has to happen in advance.

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We have to think about these things
before we pull people together.

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And in fact, thinking about
these things might determine who

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we pull together and how many.

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I wanna switch now and talk about
the way in which we do group work,

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which is primarily meetings and
most people don't like meetings.

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What is your advice on how to make the
group time in meetings more effective?

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What are things we can do
to have better meetings?

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Colin Fisher: So that's a great
question, and it's such a common one.

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Sometimes I ask myself the
same thing in my organization.

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The number one tip is to not ask
what can I do to have a better

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meeting, but to ask should we have
this meeting in the first place.

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As we said, norms are really sticky.

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And so if we start having this norm that
we're gonna have boring meetings, that

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people are gonna be disengaged and not
speak in these meetings, not contribute

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what they know, that norm's likely
to stick even if we go from a meeting

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that really wasn't necessary and that
was one way communication, information

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sharing, and the next time we have
a meeting where we do need people to

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speak up, they're less likely to do it.

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So eliminating those meetings that we
didn't need has the added benefits of

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you're gonna start to develop better norms
for how people contribute in the meetings,

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where you really need their contribution.

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So step one, eliminate unnecessary
meetings, and that will make the

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meetings you do have much better.

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But then step two is likely
you are inviting too many

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people to these meetings.

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So just like we said, when we wanna
get real work done and we wanna

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have everyone's contributions,
we wanna know what they think.

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We wanna have them participate in
decision making, communicate well.

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We really need to have this
kind of core group of three to

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seven people around the table.

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Once we've even got a group of ten,
if I've got an hour long meeting and

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a group of ten, especially if they're
ten academics like us, or it's in

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the university situation, the chances
that we're gonna get through that and

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everyone's going to say everything
that they have to say is really low.

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And if we're over ten, if we're
fifteen, we're twenty, we're

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twenty-five, it's almost none.

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There's almost no way we're
gonna have that meeting.

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So if we can have meetings that have
very concrete outcomes, that we're

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there to make a decision, we're there
to generate new ideas, we're there to

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develop a new strategy, that there's
some reason that we're meeting, it's

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clear to all members, and then we
invite people who have something

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really to contribute towards that goal,
we're likely to have better meetings.

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One way communication, if it could
have been an email, or if you prefer it

00:14:45.435 --> 00:14:49.905
could have been a video message or an
audio message to the team, then do that.

00:14:49.995 --> 00:14:53.135
Don't have a meeting, but that when
you do have meetings, they have

00:14:53.135 --> 00:14:57.395
clear purposes, they have agendas,
and only the people who need to be

00:14:57.395 --> 00:15:00.125
there are invited to those meetings.

00:15:00.365 --> 00:15:03.185
That's gonna go a long way
towards improving your meetings.

00:15:03.935 --> 00:15:04.535
Matt Abrahams: Amen.

00:15:04.535 --> 00:15:05.495
Do we need a meeting?

00:15:05.944 --> 00:15:07.535
Are there other ways to communicate?

00:15:07.745 --> 00:15:09.485
Super important first question.

00:15:09.814 --> 00:15:11.735
Then what are we meeting for?

00:15:11.735 --> 00:15:12.875
What's the purpose?

00:15:12.905 --> 00:15:14.285
Do we have a clear agenda?

00:15:14.375 --> 00:15:15.545
Does everybody understand it?

00:15:15.545 --> 00:15:16.084
Excellent.

00:15:16.800 --> 00:15:21.660
Then finally being willing to cancel
a meeting or not hold a meeting if

00:15:21.660 --> 00:15:23.430
not necessary, really important.

00:15:23.850 --> 00:15:24.900
Thank you for sharing that.

00:15:24.900 --> 00:15:28.920
And may everybody adopt that and may
meetings be what they truly can be, which

00:15:28.920 --> 00:15:33.180
is really productive opportunities to
accomplish work and to feel connected.

00:15:33.180 --> 00:15:33.810
So thank you.

00:15:35.100 --> 00:15:36.990
Colin, this has been a
fantastic conversation.

00:15:36.990 --> 00:15:40.170
Before we end, I like to ask
three questions of my guests.

00:15:40.170 --> 00:15:43.380
One I create just for you, and
the other two are similar across

00:15:43.380 --> 00:15:44.310
everybody I've interviewed.

00:15:44.310 --> 00:15:45.000
Are you up for that?

00:15:45.240 --> 00:15:46.319
Colin Fisher: Yeah, absolutely.

00:15:46.500 --> 00:15:48.030
Matt Abrahams: So there's so
many things about you that

00:15:48.030 --> 00:15:49.380
are really interesting to me.

00:15:49.410 --> 00:15:52.530
One is you're a
professional jazz trumpeter.

00:15:52.530 --> 00:15:56.400
I tried to play the trumpet early in my
life and failed miserably, so I'm in awe

00:15:56.400 --> 00:15:57.915
of your ability to do it professionally.

00:15:58.375 --> 00:16:01.495
What is one thing that you've learned
as a professional jazz trumpeter

00:16:01.495 --> 00:16:04.945
that has helped you in terms of how
you interact with people in groups?

00:16:05.305 --> 00:16:08.725
Colin Fisher: The essence of all
kinds of music really is listening.

00:16:08.785 --> 00:16:13.915
I had a really famous teacher, his
name was Bob Brookmeyer, who said, when

00:16:13.915 --> 00:16:17.605
you're improvising, you have to keep one
ear on your head and you have to take

00:16:17.605 --> 00:16:21.985
the other ear and put it over on the
piano, oversee the whole interaction.

00:16:22.225 --> 00:16:26.430
And so I think it's made me
listen in different ways.

00:16:26.430 --> 00:16:30.420
It's made me more open to both
what somebody who's speaking is

00:16:30.420 --> 00:16:34.229
saying and the whole ensemble of
the group of the communication.

00:16:34.439 --> 00:16:37.560
And just to really attune me
to the importance of listening.

00:16:38.069 --> 00:16:41.579
Matt Abrahams: It always amazes me that
people who study and teach communication

00:16:42.120 --> 00:16:46.110
come back to listening, and it's
an important lesson for all of us.

00:16:46.110 --> 00:16:49.020
We think of communication as
broadcasting, getting information out,

00:16:49.020 --> 00:16:50.550
but receiving it is really important.

00:16:50.550 --> 00:16:51.480
Thank you for sharing that.

00:16:51.720 --> 00:16:55.590
Question number two, who is a
communicator that you admire and why?

00:16:56.040 --> 00:17:02.280
Colin Fisher: I have to continue to give
credit to my mentor, Richard Hackman, who

00:17:02.460 --> 00:17:09.720
I owe so much of the book too as well,
who took this complicated world of groups

00:17:09.930 --> 00:17:11.490
and really started to give order to it.

00:17:11.640 --> 00:17:16.540
I think what I respect about him
as a communicator was finding

00:17:16.600 --> 00:17:19.270
terms that were really accurate.

00:17:19.510 --> 00:17:22.270
His famous theory is work design, right?

00:17:22.360 --> 00:17:26.560
And that's not like a fancy
academic set of terms.

00:17:26.560 --> 00:17:30.370
I make fun of the term group entitativity
in the book where it's like we come

00:17:30.370 --> 00:17:34.140
up with these like mouthfuls of
things that are really hard to say.

00:17:34.450 --> 00:17:40.034
But just calling it work design theory
already was such a powerful communication

00:17:40.034 --> 00:17:44.715
move to not only be clear within the
academic community, but also to be

00:17:44.715 --> 00:17:48.975
clear to everyone else about what it
is we should be paying attention to

00:17:49.034 --> 00:17:52.605
that we weren't paying attention to
at the time, which was the tasks and

00:17:52.605 --> 00:17:55.574
the way that we are thinking about
structuring the work that we do.

00:17:55.725 --> 00:17:59.715
So I think he would be one of the best
communicators that I've encountered.

00:18:00.210 --> 00:18:02.670
Matt Abrahams: Thank you for sharing
that, and thank you for reinforcing

00:18:02.670 --> 00:18:07.080
the idea of clarity, concision,
accessibility, are really important.

00:18:07.410 --> 00:18:08.730
Final question for you, Colin.

00:18:08.760 --> 00:18:12.720
What are the first three ingredients that
go into a successful communication recipe?

00:18:13.695 --> 00:18:16.485
Colin Fisher: So I'm going
to say listening again.

00:18:16.905 --> 00:18:22.185
When I first started studying teams, I
thought I was gonna see these people who

00:18:22.335 --> 00:18:27.255
were these expert diagnosers of group
dynamics, that they were gonna walk into

00:18:27.255 --> 00:18:30.135
a room and they'd look at a team and
go, oh, I know what's wrong with you.

00:18:30.550 --> 00:18:34.450
Instead, when I started studying these
great coaches of teams, what they

00:18:34.450 --> 00:18:37.720
did was they asked more questions.

00:18:37.960 --> 00:18:39.400
They said, oh, how are you doing?

00:18:39.400 --> 00:18:41.260
So they didn't magically diagnose people.

00:18:41.260 --> 00:18:43.480
They asked them what was going on.

00:18:43.810 --> 00:18:50.740
You ask questions, you listen to the
answer, and then you respond in ways

00:18:51.195 --> 00:18:56.505
that both show you're concerned with
that person's intent and wellbeing

00:18:56.505 --> 00:18:59.775
and emotional message that they
had, but then you build on it and

00:18:59.775 --> 00:19:04.425
it's this kind of idea we find in
theater improvisation of yes and-ing.

00:19:04.575 --> 00:19:07.995
That you say, yeah, I see
what you're saying and now I'm

00:19:07.995 --> 00:19:09.405
gonna add something onto it.

00:19:09.555 --> 00:19:14.925
So I think if we ask good questions, we
listen to the answer, and then we both

00:19:14.925 --> 00:19:18.915
respond and build on those responses,
we're gonna have some great communication.

00:19:19.440 --> 00:19:21.060
Matt Abrahams: Excellent
three ingredients.

00:19:21.120 --> 00:19:22.770
I echo that very much.

00:19:22.770 --> 00:19:24.360
I think those are really important.

00:19:24.515 --> 00:19:29.564
Ask questions, listen genuinely to the
answers, and we've done a lot of episodes

00:19:29.564 --> 00:19:33.675
on the value of improv and this notion of
responding and adding to what people say.

00:19:33.945 --> 00:19:37.845
Colin, thank you so much for
bringing insight into a type of

00:19:37.845 --> 00:19:39.855
communication that we all do all day.

00:19:40.740 --> 00:19:42.720
We are parts of many different groups.

00:19:42.899 --> 00:19:46.410
Learning to be more effective in
how we establish groups, how we make

00:19:46.410 --> 00:19:51.870
groups work better, and ultimately,
how we feel more productive, really

00:19:51.870 --> 00:19:53.070
can be helpful for all of us.

00:19:53.070 --> 00:19:53.940
Thank you for your time.

00:19:54.300 --> 00:19:55.620
Colin Fisher: Thanks so
much for having me, Matt.

00:19:57.930 --> 00:19:59.879
Matt Abrahams: Thank you for
joining us for another episode of

00:19:59.879 --> 00:20:02.310
Think Fast Talk Smart, the podcast.

00:20:02.610 --> 00:20:05.520
To learn more about setting groups
up for success, please listen to

00:20:05.520 --> 00:20:07.860
episode 174 with Priya Parker.

00:20:08.250 --> 00:20:12.990
And to improve your meetings, check
out both episodes, 125 and 125 with

00:20:12.990 --> 00:20:15.570
Joe Allen, Karin Reed, and Elise Keith.

00:20:16.274 --> 00:20:21.345
This episode was produced by Katherine
Reed, Ryan Campos, and me, Matt Abrahams.

00:20:21.554 --> 00:20:23.115
Our music is from Floyd Wonder.

00:20:23.264 --> 00:20:25.845
With special thanks to
Podium Podcast Company.

00:20:26.235 --> 00:20:29.625
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00:20:29.804 --> 00:20:31.935
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00:20:32.235 --> 00:20:34.485
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00:20:34.514 --> 00:20:39.014
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00:20:39.014 --> 00:20:41.294
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