The Revenue Engine

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

In Marketing, attribution is always top of mind. But what about revenue attribution? How many of us have struggled to map attribution to revenue - across the end to end funnel - to really understand the impact of the various touch points across the customer journey?

In this episode of The Revenue Engine Podcast, Steffen Hedenbrandt, the Co-Founder and Chief Marketing Officer at Dreamdata, shares his expertise and insights around what revenue attribution is, why it’s important, and how to best approach it.

If you’ve ever struggled with mapping the key data points across the customer journey, you won’t want to miss this episode!

🔗 LINKS
Connect with Steffen on LinkedIn, or at the Dreamdata website.
Find the B2B Go To Market Benchmarks 2022 here.
Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Show Notes

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

In Marketing, attribution is always top of mind. But what about revenue attribution? How many of us have struggled to map attribution to revenue - across the end to end funnel - to really understand the impact of the various touch points across the customer journey?

In this episode of The Revenue Engine Podcast, Steffen Hedenbrandt, the Co-Founder and Chief Marketing Officer at Dreamdata, shares his expertise and insights around what revenue attribution is, why it’s important, and how to best approach it.

If you’ve ever struggled with mapping the key data points across the customer journey, you won’t want to miss this episode!

🔗 LINKS
Connect with Steffen on LinkedIn, or at the Dreamdata website.
Find the B2B Go To Market Benchmarks 2022 here.
Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Creators & Guests

Host
Rosalyn Santa Elena

What is The Revenue Engine?

Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30

Each week, Revenue Operations expert Rosalyn Santa Elena shines the spotlight on founders, CEO's and Revenue Leaders from hyper-growth companies and dives deep into the strategies they implement to drive growth and share their learnings through the process.

Rosalyn brings you the most inspirational stories from revenue generators, innovators and disruptors, as well as Revenue Leaders in sales, marketing, and, of course, operations.

Let's unpack everything that optimizes and powers the revenue engine with this brand-new podcast from Growth Forum https://www.growthforum.io