Behind the Scenes: Consumer Product Marketing | Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox

More often than not, product marketers are managing multiple product launches at once, having to swivel chair between different projects. Being organizational and operational are key skill sets in juggling it all successfully, but there's more to it than that. This week, Eileen is here to give a behind the scenes look at the launch of Dropbox Family and Dropbox passwords, sharing best practices she discovered while running these product launches in tandem.

Show Notes

Connect with Eileen on LinkedIn.
Join Eileen on Sharebird.

What is Behind the Scenes: Consumer Product Marketing ?

In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.