James Dooley: The news guy, um he sells a lot of press releases online at thenewsgu.com, pleased to meet you, how you doing?

Randy: Yeah hey, good to good to connect with you man, finally. It seems like uh as we say we we kind of circulate in a lot of the same circles but I think this is a a first time we actually connect and uh sit down and have a chat so this is good.

James Dooley: Yeah for sure, yeah yeah, there's a there's a lot of crossovers, a lot of people that you speak to who speak very highly of yourself and then obviously press releases is a a hot topic at the moment where a lot of people are looking to build those referring domain counts up on the backlink profile and stuff like that so yeah, I'm going I'm going to shoot straight in right there right all right. So there is quite a few different press release services out there and obviously yourself, there's a lot of benefits in using the newsguy.com so can you for the audience who has never used you try to explain certain reasons of what set you apart in comparison to other press release services?

Randy: Yeah yeah, so and there are a lot of press release services out there and I'm not um uh I'm not going to badmouth any of them, I think they all probably do a good job. What I say this is what I I always come back to is like well what sets us apart or what makes us what I think is as a competitive advantage, and it comes down to a few different things. One I think is um we use human writers. So you provide your requirements to us. I've got uh an editor, she reviews the stuff, sends it then over to our team of writers. We call it the writing desk. They then it gets assigned to a specific writer. They write it based on your requirements, goes back to our editor where she then optimises it for for uh best SEO uh performance um and we've spent a lot of time training, a lot of time working with our team to try to really nail this process down and then we send it back to you for review um. You can fully edit whatever you like and then once you say hey it's good, boom, we send it out. So um I think our human writing team, we don't do uh AI stuff. We you know we feel like PRs is a nuanced I think uh skill and it's more art than science. I think to it than what you're going to be able to get um appropriately with uh through an AI uh generated content um and uh as an example I mean we're like hey this is about a home services in Cleveland versus something else, and so we want to be sure that we're pulling in you know geo relevant terms um to really target and and connect the signals right on the search engines that this home service is in Cleveland and it's related right. So we're trying to send all those signals that way um. So I think our human writing, we've spent a lot of time and resources in investing on uh our reporting um and I think I and I've seen a lot of different reports from competitors, this one I will say I think we really have nailed it down you know. We gave you an online link um so you can go and link and just pull it up online and then from there you can download the PDF file um and all of the links on the PDF file are all active links um and so then you can go and do a lot of different things with that um meaning like uh go uh and I, we might talk about this later but like you know, helping to boost these links and so you can go publish it out on PDF sites or whatever um. You can download the report as an Excel file and then do whatever you want with it in an Excel format um or you can use it as is, you know. We work with a lot of different agencies and so we can white label those reports as well which is great, so it's looks like it, hey it's coming from James, look at how cool this looks right, this is what we did for you um and so and with our reporting it gives you a full, like here's how many news sites, here are obviously the links of all of the news sites you can just go click on and go look at the story, here's how many views uh your uh article has gotten um, how many what the syndication is you know like millions of potential of that. So um we put a lot of effort into that and then we go and we update and we pull the API. We do that at least three times throughout uh about a ten day period so you get the initial report, then we go in, we update it again after about five days and we do it again after ten days um just so you kind of get an idea of how this thing continues to pop up um. So I think a reporting, and then the other aspect is just the backend of what we do um, like we do a lot of automated aspects um and automatic kinds of things for to helping to support the both the uh the indexing and the juice of the PR sites the news sites. So we have a number of uh cloud stacks and Google entity stacks that then we take your uh and we take it in different formats, both the PDF or an Excel, we convert it into a Google sheet um because it gives us a little more flexibility on some stuff um and uh we also take just the published article itself off of our newsroom and then we disperse it onto to a number of our private uh cloud stacks uh that we utilise and Google entity stacks, and and so essentially it's those stacks are acting as a tier two to fire up all of those uh news sites that are on your reports um and then we also have our own private network of Google News sites and we're drip feed out your story across um our Google news network um over about a six to eight week period. So over time you're constantly getting additional news um or publications of your news article constantly going to help kind of what I say give a signal then to both the search engines as well as other or the articles. So like if it's digital journal or AP news or benzinger or whoever, that they see like other this story is getting a lot more traction, it's getting traffic from um and it helps just the engagement on their site. One of the things we always try to do then is because of that, and I've seen this and I've presented this a number of different times, is by doing engagement on your press releases you can drive the lifespan of those press releases. I mean I have press releases that are going on five years old at this point, that because we just continue to kind of do things to create engagement um so that you know AP news or digital journal like wow there's still traffic, this thing is still pulling activity in here, so let's just keep it up um uh.

James Dooley: But those are with regards with regards to the engagement um is that something that that can get through you or is it do you outsource that to somebody else like yeah no no no?

Randy: Yeah no we do that. So you if you come under I say we've got a lot of so we've got a different packages that you can um pick up from us but we also have a lot of different add-ons. So you can like hey I really want um benzinga and business insight or a financial piece or if you're doing crypto we've got a crypto package that you can add on to um or as well we've got uh links that we call our PR booster links and so we're building links out to those uh some of your strongest news sites so to really drive uh again that juice and that engagement on those things.

James Dooley: I think the most important part of all this is what what you're talking about for anyone that doesn't know the newsguy.com and Randy is that Randy's networking with some of the most advanced SEOs there is in the world. So although he's providing a press release, he understands everything related to SEO with regards to optimising the content, getting the right NLP entities on the page to give you the best chances of ranking, and then there's one or two things that he was talking about in the reporting which is very important, that if you you can export the Excel document of all the links you can then start loading those into indexing tools or sending those for tier two backlinks which gives them additional power at a page level for each one of those articles. I think that's a big part where there is one or two, I'm not going to bad my over myself any other press release providers at all, but the fact that you are an SEO first and you understand the benefits of this of getting several hundred referring domains through to the website, but then also making certain that they're optimised for relevance, then also giving it the power with the regards to the tier twos and the indexation and then you're talking about like traffic and engagement and stuff like that which keeps them up as well, all those added benefits are what in my opinion sets you apart from a lot of other press releases that is out there. So anyway, let me just jump into a few different questions because this you showed a few different things and I want to dig a little bit deeper into it. But for anyone never used the newsguy.com then can this press release syndication and distribution be used in the UK or is it just us or can it be used in Australia like what what where where present do you have clients and that you've seen good results for?

Randy: Yeah yeah so we have clients worldwide um but primarily US, Canada uh UK, Australia, those are kind of our if I is say where's your primary marketplace, those are um uh the clients that we get um. So we've got different you know I mentioned like add-on, so you could get our standard PR package and then get our international add-on to go uh with that and pick up sites in Canada in the UK um. If you're in Canada we just launched this um about three months ago um of a big Canadian distribution uh network so you can pick up I think uh that network is about five uh Canadian news sites all across Canada which is uh pretty significant as we've uh pushed that up um but um but yeah, and I'm a big believer, I'm curious on your opinion of this but I'm a believer that a link is a link. So if you get you know a a a link from you know and some of these are international anyway, AP news right, it doesn't matter whether it's you know us where where your business is, US, UK, AP news is AP news um. But if you get a link from the Dallas Tribune um uh news site um but you're a business in the UK it's still a strong authoritative link for you and we're talking about whatever your subject is right. If you're a a uh uh I'll I'll try to a rubbish collector from the UK yeah right it doesn't matter right, we're going to talk about collecting rubbish and uh we're gonna mention you know Manchester wherever the hell you know your business is located we're going to drive in the relevancy to it, it's going to be a good article and you're going to get great links from it um.

James Dooley: Yeah so I think on I think on that just just so you know my my thoughts on it I completely agree and I love the fact that you said a link is a link um in in the most recent mastermind that we had which was talking about B links we'd sat there and the people don't procrastinate, they're not perfectionists, they're scale out, they're doing multiple six figures a month and one thing that you could see is there was just zero procrastination in there and they just try to get as many different referring domains as you can pointing to your site. Now that's not to say you go and hit GSA directly to the money site and that's it, but building up those referring domains in an ideal world, like an ideal link would be you'd go down the road of saying that it's relevant, powerful, trusted, do follow, but the point is with all that is there's a very finite amount of those and the the biggest link building myth in the industry is that a bad link needs to tick all of those boxes. It doesn't. What you do need is a blended mix within your backlink profile of, if you had a lot of powerful links that wasn't relevant I would start going down the road of getting some more relevant links. If you had lots of relevant links but there was no power or trust in there, again I'm trying to get more power and trust in there, but I also like to have a nice mix of do follow and no follow links. I also want to make certain I'm I'm diversifying my anchor text as much as I can. So stuff like your press releases, and this is why I wanted to get you on, is there's so many added benefit from an SEO standpoint. So you're looking at it, you're getting lots of different referring domains, you're getting anchor text diversity, because majority of the time I'm just trying to do naked URL type backlinks, you're getting lots of no follow there which I quite like because I'm going to get my do follow from my link inserts, my guest posts and other type of links if I'm doing PBNs depending on people's risk tolerance, but then you've got E-A-T signals that's coming back with it as well. So like a lot of mine what what I try to do is if I've won an award, I want to do a press release about winning that award, so the next minute and I want to mention my author's name, so I'm getting an author brand signal, I'm getting that the brand's won lots and lots of awards, it that's great for doing your brand setup yeah, so then you then you you're dominating your branded for what you want which is huge for reputation management. So and then which I want to try and touch on in a second, is I'm going to ask you certain questions which I know the answer to but these viewers might not. But it's little things like that same press release can help you rank images better, can help you rank videos better, can help you rank Google Business profiles better, and it's adding lots of trust with co-citations of getting the NAP in there as well. So the benefits of press releases is is insane and this is why I wanted to get you on because there's certain people that just want do follow exact match anchors. I'm like no, you need you need this diversity in your backlink profile. You got to have the diversity.

James Dooley: I was just talking with so I do a lot of free consultation. Like you can go onto our site and just book fifteen minutes with me and we'll talk about your next PR project. I was talking with a guy uh what is today is Monday so it must have been Friday um and uh his competitor is like a cars.com right and he was like how do I get there and we were looking at cars.com and cars.com has something like almost six million backlinks right um it's huge um something like ninety thousand referring domains to your point. Not all of those things are going to be you know tick your box for the ultimate best link right, they're not all going to be relevant, they're not all going to be you know do follow, they're not all going to be a high authority. They're going to you're you look at their profile they're going to have links in there they're going to have high authority links in there that's all natural a search engine, Google is going to look at like hey, if you're a strong site you're going to people uh or links or sites are going to be linking to you that are dog crap, you're going to have really good links as well and everything in between. And so I think a good diversification of links is absolutely is what required. Now so with our press release, we just so and talking about follows as well, so you can come to us, you're like hey I want all your no follow links, it's going to help with my uh backlink profile, but if you need a lot of do follows you can do an add-on and pick up do follow links from us too.

James Dooley: Yeah yeah, you want like I said you want that blended mix. I think the good thing is as well is the a lot of people obsess over DR and DR domain rank um or DA and domain authority is the link is play on a page not on a domain. So but the good thing is about the power and the traffic which are two massive parts of how good a link is, is with you being an SEO you can manipulate those two factors. You can send engagement and behavioural signals and traffic through to those links and you can hit tier twos to it. So where people talk about those, well those are easily manipulated as part of the press release um and and works nicely. So there's that part to it as well. But let's let's jump in right so yeah, people now have seen right okay, Randy knows what he's doing, the newsguy.com, like I want to order, can you as part of your press release in the content, can you include images, can you include videos and can you include a Google business and backlink?

Randy: Yeah all of that stuff we take care of. All of that. And it's funny you mentioned about um uh uh uh images specifically like hey ranking images, we did that for uh Craig Campbell. Was doing uh this was last year I think some kind of an image ranking contest that he was doing.

James Dooley: Image king? Image yes?

Randy: Yes yes and so at the last minute he came to us and like dude what can you do for me, can you and so we popped him in one of our premium PRs and uh ranked his image uh as the whatever the term was, image king or whatever, but yeah you know the the PRs are awesome for that um.

James Dooley: Yeah yeah very fun and it's so important like the point is is that for in my opinion people look at websites and they don't treat it like real businesses right. When you're looking it as a real business you want that traffic diversification. I want to be ranking web pages. I want to be ranking images. I want to be ranking videos. I want to be in Google news. I want to be everywhere I possibly can where my customers might be searching. And especially in some niches like, we've got, we I do a lot of build a lot of playgrounds in the UK now. One of the main, the one of the major terms where we win a lot of work is playground designs, play area designs, children playground designs, because people want to see aesthetically how it's going to look, and then normally from the designs they're choosing I want, I want that one. So anything anything related to designs, anything related to ideas. So keyword ideas or anything related like kitchen remodelling and stuff like that. Kitchen remodelling is such a lucrative market, but you want to be ranking images. So if you can go and get the press release and you can rank those images, people might go I really like that and I want to order that, to click from the image they don't even click from the web page, it goes through to the site, bam, they've got the they've got the inquiry, they might make ten fifteen thousand in the UK, maybe twenty thousand um. The big jobs on the kitchen remodelling for a lot of jobs and ranking those images is key.

Randy: Yeah yeah no absolutely, and so uh with the images you can do a lot of different things with those images, obviously and so with the meta uh information on the images you can stuff those things with keywords or phrases whatever you want, whatever your strategy you know your SEO strategy is per se, and then as well link that out to whatever page you want um with in uh on your website so it's very good um. Yeah and all of our peers so you at base you can put three images in, and then as you go up our tiers you can put in more images, so um it's very good yeah very good that way. But and then what about videos?

James Dooley: What you're doing with regards to videos, can you embed the video on there, can you link through to a v a video as well?

Randy: Challenging on the videos because um as we distribute our um some of the news sites will take videos and others don't. And and because of that um it's a challenge for us on doing kind of segregating those out um. It is a process that we're working on right now of like going all right, we want to do a video and so we've got to essentially kind of distribute that almost separately than um we would anything else. So our challenge is like well if you come to us and I say like well if you get our standard package you're going to get somewhere between four hundred and five hundred news sites and then you come like but Randy I want to put a video in there. So now I gota like well shoot, now I have to like well of those you know four or five hundred news links I know that shooting it out through the video is going to like two hundred of those are not going to work. So now I got to think through how do we you know kind of overcome that challenge. But um images no problem any other kind of media no problem um and what about the Google business profile embedded?

James Dooley: Yeah yeah, that's not a problem um. The other thing uh I can't remember what I was, shoot you said something that earlier and I was like oh yeah I want to be sure I uh touch base on that, but now I'm like completely mind fart I don't know um.

Randy: Reputation management was it?

James Dooley: No I can't. I'll keep talking and yeah do you, do you try and recommend that everyone that's got the um like they've got an address and a phone number, do you always try to make certain, obviously as well as let's say embedding the uh Google business profile, you try at the bottom to get their name address and phone number?

Randy: Yeah yeah yeah yeah, we we try to do exact match on the citation right, so whatever it is on the GMB itself then you know but our the standard typically is going to be the company name, address, phone, website and then email if they want an email in there or not. But we always try to get that good soft citation in there.

James Dooley: Yeah yeah yeah, indexing. So what you is, can they help boost them with indexing? You touched upon it before?

Randy: Yeah um is that something that that you're doing yourself? Yeah we do that as well. So we typically um as we pull your report um we're we're taking those news sites and we're running them through our own indexer. Well it's not our indexer, we use a couple of different um uh SaaS indexers and push them through there as well. And we tend to, I don't know if I would say but I we like um uh a couple of different ones. Omega and uh Cyndeed are two of the the main ones that we try to push out.

James Dooley: Yeah and then what about tier two backlinks? You said you're doing cloud stacking and stuff like that. I'll give you another one as well um offline to test out on the indexing there's a new indexing tool out that pretty much will um it's not out yet it's called Index Exceptional.

Randy: Oh it's not it's not out to the public?

James Dooley: So it indexes like we've run recent test and it was indexing at eighty four percent uh second best was index Mino but that's expensive that's a dollar per yeah me now but man of like a buck a link that's like I can't do.

Randy: Yeah it's it got it's got better indexation than index me now and and it's and it's nowhere near the price of index Mano as well.

James Dooley: Nice, hook me up James.

Randy: Yeah I'll I think it's not open to the public yet but like test it because obviously it's working also it's one hundred percent guarantee so any that don't any that don't index you don't pay for.

James Dooley: Nice so that's even that's even better. Love it. Yeah um tier twos, so what what options do people have for tier two backlink? So for anyone who doesn't know what a T2 is, it's they are getting a link that's then pointing to one of the press release articles to power that page up which then is then linking through to your money site. So what are you doing at present? OB there's lots of different tools. I've seen you on one or two other podcasts with regards to like with Elias, with SEO Neo um. Like are you using anything with like money robot, are you doing anything like old school like ranker x, x rumor, like GSA, like what what what you doing there at tier two because to be fair people laugh about stuff like GSA and X rumor and ranker x and money robot but the truth of the matter is if they're getting crawled by Google and the relevant, they they work?

Randy: Yeah well and this is so now I'm connecting back what I wanted to mention earlier but this is a much better segue with it is people I think you have to remember when you're doing a press release you were creating some very nice tier one links and you have to think about your new site link as a tier one and so so as an SEO you're like well what am I going to do now with this tier one? Do I just leave it as it is and like hey hope it all or are you going to build tiers to that, are you going to build a tier two, a tier three to that tier one and push all that juice up?

James Dooley: Absolutely and so um with that then so I tell people take your your best, you don't have to do all of them, you can if you want, but you don't have to do all of them, but take at least your best ones in your uh report and build additional links to those. And so that's why internally and we just do this automatically with every release, it doesn't matter whether you're on our standard package or our premium package, it's going out onto our cloud uh onto our very specific private cloud stacks and entity stacks uh that we've built up um. But in addition um there are a lot of fun things that you can do to help power these things up like I mentioned about you know we give you the ability you can download a PDF report with live links. I don't think there's probably three hundred or more um PDF publishing sites. Some of those you know they take your PDF file and if your links are live on your PDF file they'll keep them live on there as well and so they're passing all of that great uh do follow juice onto those news site links. So that's a great resource to do um. We don't do that service. I've thought about actually just like kicking that up right, like hey we'll take your PDF and publish for you um. But um you can do.

Randy: Why don't you do that service? It would make sense.

James Dooley: I don't know. I no we can definitely. I just don't. Yeah dude there's so many things we could be doing right um uh. But yeah so that is a great thing you can do with your PDF file. Another thing that we like to do and it's similar to a process that we do automatically for your PR reports which is take your so this is why I like the Excel file. We pull the Excel file down and then we put it in and convert it into a Google sheet um. I like Google sheets because you can rank Google sheets right, you can make them public and rank those suckers. So we take them into Google sheets and then we do a lot of fun different things with those. One we embed that Google sheet under our cloud stacks into our Google entities. But you know if you're just like doing this web to do something on your own even you can take that Google sheet, put it into a public folder and then like go, GS, you know, make that Google sheet public, put it into a public Google folder and then send GSA links to both of those things and fire those things up. They'll take a lot. They'll take a lot of abuse um. But they help with the indexing and push more juice at all of those uh press release sites.

Randy: So so on that just for people to go through, so the Google sheet has got links to all of the syndicated URLs?

James Dooley: Yeah, setting that as being public on share public. Um do you have it that it's only view, you can't edit and stuff like that and presume which just view only and you make the sheet public right? You go in and publish the sheet so it's public?

Randy: Yeah and then I put that sheet though in a public Google folder.

James Dooley: What do you mean a Google drive folder?

Randy: Yes, a public Google drive folder and then I take that URL to that folder as well as that URL to the published Google sheet and then we just start bombing it with links with GSA.

James Dooley: So are you doing any scrapebox kind of blog comments? Are you just doing GSA? You doing any other everything just the kitchen sink it just blowing it up? Just bombing it?

Randy: It's a Google property they're not going to they're not going to hit. I I love abusing Google property. This is um so you can do that kind of stuff. So and then you know one of the, this we do as a service. So we've got a fairly large um uh uh Google news site network and so what we can do is kind of what we call as our PR boosters is that we take a handful of your best um uh Google news or not Google news but best uh news sites coming off of your PR report your distribution report and then we we create an article a relative article and then we publish that across our network as one big kind of almost as a separate um think of it as like a separate um uh release almost, but in that we are linking you know like the top five six eight of your news articles um PR articles like Yahoo or whoever um and dropping that in there. So that all of those Google news sites are powering up and acting as a tier two for those tier one new sites.

James Dooley: Yeah that when that when we do sell so you can grab that one sounds good. So for anyone that's looking obviously to buy a press release distribution from the newsguy.com then what little tips and tricks do you try to make certain that they're doing so with regards to an how many links can be included in the press release and what anchors do you personally recommend from the syndicated links through to your site?

Randy: Yeah so let me answer that in a couple of different ways first um. So what we have found over the years and we've been doing this um for two thousand seventeen is when we started doing press releases, we built our newsroom out in two thousand seventeen, launched it in the beginning of two thousand eighteen, so you know been doing it a bit um. And what we have found there's kind of a sweet spot right, and I'm sure you do, you got a lot of sites you kind of think through this as well. You you can overcompensate where you don't need to uh you know meaning and word count and things like that with articles because there's a diminishing return at a certain point. You do too much, it it kind of hurts you more than benefits you. The same is the same thing in press releases. So what we have found that what I say is kind of the sweet spot for a press release is an article that's somewhere kind of about six hundred to seven hundred and fifty words. That is the sweet spot um. Less than that you're not going to get as widely distributed, more than that you get uh less distribution as well. So I we we target that six to seven hundred and fifty, and then our general rule of thumb is we like to do one link, well what I should say kind of the maximum one link per one hundred words. So if you've got a six hundred word article we generally kind of stick to about six links in it because the more links you get uh it tends to appear to be too spammy looking to some of the news sites and so they won't pick it up um. So you if you have a six hundred word article I'd tell you like hey max only put in six links um. You don't have to put in six link, you can put a two in if you want, whatever you want um. But but that's what we kind of count. Now your images and the link that you may link out off of your images do not count toward that. So that's you know separate. Then when you start talking about um anchors, I always do a branded anchor. I always tell people you should always do a branded anchor right, Randy to the news guy branded anchor and send it to your homepage um. Because you want those great branded links to your homepage um. This it's going to depend upon what the objective of the press release is. Is this for a local business and you're trying to rank locally and your GMB locally? So if that's the case your article, you want high geo relevance and high geo relevant terms sprinkled with in that and you're probably are going to link out or I would recommend linking out to a longtail geo relevant uh keyword phrase and link out to one of the various forms of your GMB, whether it's the search URL, the share URL or the CID URL. We like to use those three uh not all at once, but you know kind of if we're doing multiple PRs for somebody we kind of rotate.

James Dooley: Have you ever tried doing the um the API URL uh the API URL?

Randy: Yeah so like when so a lot of people try to use like the share URL and the only the only issue with doing the share URL on a GMB is that it's dynamic and it can change yes, where one of the only links that doesn't, the CID obviously doesn't change right, but the when you go into share embed and then you get the link from the embed, that's the API, that never changes. So it's always a constant and that moves the needle pretty well um. I'd say that and then the main URL of the two we used to do quite a lot with the CID URL but we've changed it now to the URL, the only issue is sometimes it loads, it looks like it's there's an error, but even though there's an error on the link it's not an error, it just comes up saying this is the API URL right, it still passes the power if you actually tested it it still passes the power through and works really well.

James Dooley: Nice to test anyway on there like but yeah, the three that you mentioned, the share URL, the the main URL and the CID URL are the are the good ones. Also I think the there's a post URL as well which works pretty well?

Randy: Yes yeah so you can do image URLs in your GMB which can work well especially if you're embedding in like an image in the PR that's also an image from your GMB and then so you can link to that which works uh very effectively. I um now we don't do this but I know a lot of guys that do like um URL manipulation of your GMB, you know like they'll they'll build out that URL. I don't I don't do that that and I'm not I I I just don't do it. I'm not going to say it's good bad or otherwise. I'm just like ah I I don't know if I want to get into that or that um. Yeah but I know a lot of guys that do and they've had good success at doing that um. But um but back to what what your uh your anchors are, so we tend to kind of go along like that. I also like to do you know if it's uh an individual like the company president or somebody that's also going to be mentioned in, well I like to go and link to than maybe one of theirs generally you know if it's somebody within the organisation and link to their personal um uh LinkedIn page is always good um. Because that person is connected and they're giving a good signal to that and a lot of times in most instances especially on LinkedIn you're going to get a lot more traffic coming from the personal LinkedIn page than you are from a company LinkedIn page. Yeah um so I like to link to that and then also depending on you know the the purpose of, we do like to link to other um branded foundational accounts or um. So if you have a YouTube channel we like to go and link to a YouTube channel um, go see this video kind of thing, boom there it is um. And a Facebook page, anything like that I think is great. So you're building, trying to connect the dots of all of the signals um through that press release out to the search engines um. And certainly uh I I try to advise people hey don't like exact match uh keywords. You don't want like hey you know uh best plumber in Cleveland. I'm exact matching that to my Cleveland plumbing page. I'm trying like do longtail stuff um. And uh you don't need to do exact match in there. However we will write your article with the very specific key words that you want so that that article is got it in there and that it's being related, the contextual relationship there um. But yeah, not not exact match branding um or exact do uh keyword um anchor uh in those PRS we try not to do that.

James Dooley: Well however some people, some people still, I could tell them like I wouldn't do that if I were you. I mean we sell the GSA as a service. I I'm not kidding every day people like yeah hit this thing right on my money page, right on my home page. I'm like you know I have to tell you I really wouldn't advise that you know no no no.

Randy: Yeah I'm good, go ahead. Like all right, try. Be fair I bet you've done it a few times and it's actually worked, like it's crazy.

James Dooley: Oh sometimes people are too scared. I'm not saying to do it, like I've definitely don't recommend doing it, but we've um there's been so many times where they've gone oh we'll just the kitchen sink, get it, and it's like jumped up, and you're like the only thing is normally is it normally does work, but the issue is it's just what's going to happen at the next core algo of him up there, normally that's that's when it normally catches up with him. So he works short term but then kind of catches up just a little anyway, risky.

Randy: Yeah yeah there's been lots of knowledge bombs shared. I appreciate it um with regards to success stories or is there anything that I've not mentioned that you've not mentioned that people are doing and using press releases, well is there any other add-ons that you want to mention, is there anything else working uh you know one that I love and we added this uh not quite a year ago which is as a way to get a additional juice for your press release and additional links uh for you um or for your site which is we have a uh an add-on service we call it podcast publishing. So so we take your article and we uh create an evergreen podcast episode with it and then the links within um whatever you're linking to in your press release we take those and we embed those into the show notes and then we publish it out across uh the news guy podcast and so you know like we'll take your headline and boom um we'll use that headline and then so then when you go to publish, like hey Randy's plumbing service in Cleveland, not only am I going to going to get my press release article, generally I'm going to get a Yahoo or digital journal or AP news or whatever is going to show uh that article, but then bam right there is going to be that podcast episode as well. And from a client standpoint it was a great way to demonstrate to a client like look we just that one press release, this service, we just like occupied spaces on the first page for you with your brand name. But uh those podcast links are really nice. I mean they're high authoritative um do follow links. I mean getting a do follow from TuneIn on whatever it is that you want, I that is just a great, great link and we do that cheap on our site. I think it's a cheap service that we do. Plus plus, not only of that is that the outbound links on those type of sites they not been as abused as much as everything else. So like that that knowledge bomb along is is key in the fact that what you say in that the the brilliant demands and the outbound link ratio is not that high and the do follow, like it's just, it works, like it's funny that you say about the out the outbound uh ratio in that because I if you go and you look at show notes on podcast aside from the guys who are really doing right, so you've got like the you know what are there, there may be like a thousand really high performing podcasts against the millions that are out there, the ninety five percent of the ones that are out there don't put links in their show notes. And so that's why like you can do this and they're like wow these are really good and juicy uh to send out, they're not diluted.

James Dooley: Yeah, this is the exact reason why you should be getting the press releases from you with all the little boltons, extras that you get.

Randy: Nice, the news got get them right there.

James Dooley: Yeah, so anyone anyone that wants to know, buy a press release from Randy, what hit, let's wrap it up. How do people get in touch with yourself?

Randy: Yeah and how do people watch this place that first press release order with you?

James Dooley: Yeah easy man, just go to thenewsguy.com and uh we got um on that on that site we've got all of our offerings, all of our different packages. Several we list several of the uh add-ons, but we're listing so when you go and you click on hey I want to order now or whatever, it takes you to our order page and we've got the full menu of everything that we're at on and that you can do with your p uh with your press releases there um and then we also do a bunch of other kind of link building services as well that you can uh do separately. So yeah thenewsguy.com news guy, the new, someone's looking to order from the news guy.com but they're uncertain what topic to talk about or uncertain what to do. Can they jump on a on a call with yourself or with one of the team members? You bet, yeah, so actually even on the homepage of the newsguy.com you can like hey book a free fifteen minute consultation with me and we'll jump on a a Google meet and chew it up and figure out what what you need and yeah work from there.

Randy: Sounds good, so if anyone's watching this and they're not yet ready to buy a press release hopefully you are now understanding that building that referring domain count, getting that diversity in your backlink profile, help with reputation management, building your brand, so getting that no follow to do follow ratio and diversifying your anchor text profile as well, there's lots of benefits to doing it. Randy, the news guy, has got an amazing service, check it out, and we hope you enjoyed the podcast. Randy, it's been a pleasure.

James Dooley: Hey thanks man, appreciate it, fun. All right cheers.