The Good Brand Podcast

A trillion-dollar value gap. A C-suite that doesn’t get it. And why “brand” still feels like a dirty word in B2B. Stewart, Chris, and guest Teri Nicklin get real about why brand is misunderstood, underfunded, and harder than ever to prove. Expect honest takes, stupid questions worth asking, and a push for braver brand thinking.

You can find out more about Teri as well as Teri's LinkedIn post that kicked off this whole chat.

Good is a brand consultancy that helps complex organisations solve business problems through brand. We don’t do fluff, vanity metrics, or vague strategies. We align brand with business to drive real-world impact,  building stronger positioning, clearer messaging, and better commercial outcomes.

https://goodbrandconsultants.com

What is The Good Brand Podcast?

We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.