Stacy Bohrer, Vice President of Buyer Development for OpenX, discusses her career in ad tech and the challenges of scaling operations. She emphasizes the importance of servant leadership and creating a safe and authentic work environment. Stacey also addresses the issue of made-for-advertising sites and how OpenX is addressing inventory quality and pricing transparency. She highlights the shift towards real outcomes and the increase in brands engaging directly with OpenX. Stacey also discusses the importance of forming closer relationships between brands and publishers to improve transparency and support the struggling publishing industry. The conversation primarily revolves around the concept of supply path optimization (SPO) and its benefits for publishers. The main theme is the importance of addressability in the open internet and how SPO can help monetize publishers' inventory. The conversation also touches on the role of alternative IDs, integrating with identity solutions, and the need to detangle supply paths. The potential environmental impact of ad calls and the use of AI in analyzing granular reports are discussed. The conversation concludes with a discussion on entrepreneurship, the value of networks like Chief, and the importance of knowing one's value and saying no when necessary.
What is The Last Splash?
The marketing community's destination for direct, unencumbered conversations about the future of our industry. Featuring guests from the wide, diverse groups that are involved in every aspect of marketing. From brand CMOs to freelance artists. From rural, suburban, urban and global backgrounds. And from every circle of the ad tech ecosystem.