This story was originally published on HackerNoon at:
https://hackernoon.com/great-marketing-gives-people-a-reason-to-follow-the-story.
People buy products. But sometimes, they become interested in the story behind them, the future they’re working towards, and the people building it.
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Companies can create a deeper connection with their audience by sharing the story behind their products and mission, rather than just listing features and benefits. By doing so, they can give people a reason to care about what they're building, not just what they're selling.