In this episode, we delve into how failure serves as feedback in retail media, turning initial setbacks into strategic successes. Brand leaders share their experiences with product reformulations, agency transitions, and high-budget campaigns that initially failed but eventually led to significant learning and success. Featuring insights from Justin Bomberowitz, Director of Ecommerce at WILDE Brands, Jamie Roller, Director of Marketplaces @ Dr. Squatch, Nem Lazic, E-Commerce Channel Manager at Zevia and Julie Liu, Director of Digital Commerce at Ghirardelli Chocolate Company, we explore the essential lessons learned from their spectacular stumbles and how they navigated these challenges to triumph.
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CHAPTERS:
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00:00) About Today's Topic
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00:55) About the Show
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01:17) Justin Bomberowitz on Amazon Playbook Failures
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02:19) Jamie Roller's Agency Transition Woes
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03:26) Nem Lazic on Instacart Campaign Challenges
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04:37) Julie Liu on Personal Branding and Career Growth
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07:08) Outro
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