Collisions YYC

In this episode, get the inside scoop on the changing world of industrial companies in Alberta from Ira Laughy, Founder and President of Rapid 3D, an advanced 3D scanning tech company. Ira has over 30 years of experience in the industrial marketing world, and he shares his insights on the changing landscape. Explore the challenges and opportunities that come with new technologies and how industrial marketers can adapt to stay ahead of the curve.

Show Notes

In today’s world, industrial manufacturing companies cannot rely solely on trade shows and relationships to raise brand awareness or generate sales. Ira provides actionable insights into how new technologies are giving industrial consumers the power to do their own research, and how your marketing plan needs to take this shift - and others - into account if you want to stay ahead of the competition. In industries such as OEMs or tech, where saturation is increasing and differentiation is becoming more difficult, Ira’s advice is essential for your continued success.

What is Collisions YYC?

Tired of the same old news cycle? Get informed on what’s happening in businesses in Calgary, Alberta and beyond with Collisions YYC.

Tyler Chisholm hosts Alberta’s best and brightest minds who are shaping the very landscape of our province with their work in fields like Technology, FinTech, Energy, Healthcare, Education, AI, and more. Tyler’s inherent curiosity and exploratory style fuel candid conversations with the people who are driving change in our city, our province and the world.

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