Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
Your browser is open all day, every day, sometimes several different browsers.
Here's a way to finally organize all of your bookmarks, your fun finds online
and your frequently visited websites.
This will help you across all of your devices so if you hate pulling
out your phone only to realize that the site you bookmark was on
your laptop and this is for you.
Check out raindrop it's raindrop.io.
I'll put that link in the show notes and it is a fantastic bookmark manager.
Finally, you can have one manager to rule them all.
Use the browser extension or standalone app on your computer,
then have it magically sinked up on your phone or your iPad.
Organize it, how you want.
How's your bookmarking game going?
Is it messy or is it all tidy and what's your go-to solution?
Win number two, something a client recently asked.
I recently worked with a mastermind group.
I was invited in as a guest leader.
And when I hopped on the zoom call, I quickly discovered there were
several personal brands, each at different stages of their business.
They were in different markets, but they had all joined the mastermind
intending to launch something.
So I asked them to put themselves in one of these three places.
Number one: I wanted to launch something by now, but haven't yet.
Number two: I launched something, but it didn't go as well as I hoped.
Or number three.
I launched something well, now what?
For those who answered number one, that they wanted to launch something by
now, but hadn't yet, I asked them what challenges were still standing in the way.
Was it a mindset challenge, a strategy.
Did they need some tactics where they over-complicating things?
For those who answered number two, that they had launched something, but it
didn't go as well as they had hoped.
I asked them what factors may have contributed to the lack of response?
Was it timing?
Was it poor pricing?
Did they not validate their offer?
Did they not have enough traffic coming to the offer?
And for those who answered number three, that they had launched something well,
and we're wondering what to do next.
We ask what's the best next step to serve the clients you already have and
grow your business, both for the new clients that your offer brought in.
Or for repeating the offer again to your next group of clients?
Why do you like or dislike being in a mastermind where
there's a mixed group of people?
Do you have a preference?
Holler back with your take Win number three, something to think about.
This one is subtle.
Efficiency is the enemy of creativity.
For all of us working to grow a personal brand business, we look
for ways to optimize, to systemize and to be more efficient, the goal
of efficiency is to reduce waste and one primary target wasted time.
However time is oxygen to creativity.
If you value creativity, a hallmark of personal brands, don't let the pursuit
of efficiency choke out creativity.
Take a walk, a coffee break an afternoon, a coaching call, suspend
efficiency, feed creativity.
And waste yourself on it.
What's your advice or your current plan to carve out time
for creative work and your space.
I'm all ears.
I'd love to hear what you do Win number four, something personal.
I'm more and more surprised how my background and experience from
years in ministry informs and actually improves my business.
I used to see that as a detriment in my background, something to apologize for.
Yes, it was experienced so to speak, but of the wrong kind to be helpful
in the foreign land of business.
So I thought.
Ministries like learning a foreign language, just not the language spoken
here in the capital of business, having fumbled through Spanish.
Turns out.
My experience was delightfully helpful when starting Greek and Hebrew.
I knew what to expect, vocabulary, conjugations, grammar.
And now when I hop into a coaching group, like the one in when number three, above.
I'm all good.
I'm used to working with people in different stages and I'm committed to
seeing people integrate and transform.
It turns out much of business coaching prefers pushing us down as synchronous and
putting us on some sort of linear path.
But building a personal brand is rarely linear.
That is something I learned from ministry.
What's the weirdest experience in your past that surprisingly informs
and shapes your business today.
Thanks for joining me on this episode of the brand ed bullet.
Good news.
You don't have to scroll through the show notes to find links to any of the apps
or other wins mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to robbyf.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share this episode
with somebody that you love.
Feel free to dm me on instagram and share which when was your
favorite from this episode.
Have a great weekend and go and build a life giving- brand.