WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:15.623 --> 00:00:21.203 Your browser is open all day, every day, sometimes several different browsers. 00:00:21.653 --> 00:00:27.203 Here's a way to finally organize all of your bookmarks, your fun finds online 00:00:27.233 --> 00:00:29.663 and your frequently visited websites. 00:00:30.263 --> 00:00:33.923 This will help you across all of your devices so if you hate pulling 00:00:33.923 --> 00:00:37.763 out your phone only to realize that the site you bookmark was on 00:00:37.763 --> 00:00:39.653 your laptop and this is for you. 00:00:40.103 --> 00:00:43.623 Check out raindrop it's raindrop.io. 00:00:44.733 --> 00:00:50.183 I'll put that link in the show notes and it is a fantastic bookmark manager. 00:00:50.693 --> 00:00:54.683 Finally, you can have one manager to rule them all. 00:00:55.013 --> 00:00:59.213 Use the browser extension or standalone app on your computer, 00:00:59.513 --> 00:01:04.043 then have it magically sinked up on your phone or your iPad. 00:01:04.313 --> 00:01:05.933 Organize it, how you want. 00:01:06.383 --> 00:01:08.003 How's your bookmarking game going? 00:01:08.003 --> 00:01:12.413 Is it messy or is it all tidy and what's your go-to solution? 00:01:12.863 --> 00:01:16.003 Win number two, something a client recently asked. 00:01:16.453 --> 00:01:19.543 I recently worked with a mastermind group. 00:01:19.843 --> 00:01:22.363 I was invited in as a guest leader. 00:01:22.573 --> 00:01:26.623 And when I hopped on the zoom call, I quickly discovered there were 00:01:26.623 --> 00:01:31.033 several personal brands, each at different stages of their business. 00:01:31.448 --> 00:01:34.778 They were in different markets, but they had all joined the mastermind 00:01:34.808 --> 00:01:36.428 intending to launch something. 00:01:36.938 --> 00:01:41.048 So I asked them to put themselves in one of these three places. 00:01:41.463 --> 00:01:45.093 Number one: I wanted to launch something by now, but haven't yet. 00:01:45.603 --> 00:01:49.833 Number two: I launched something, but it didn't go as well as I hoped. 00:01:50.373 --> 00:01:51.453 Or number three. 00:01:51.843 --> 00:01:54.393 I launched something well, now what? 00:01:54.843 --> 00:01:58.623 For those who answered number one, that they wanted to launch something by 00:01:58.623 --> 00:02:04.623 now, but hadn't yet, I asked them what challenges were still standing in the way. 00:02:04.953 --> 00:02:08.070 Was it a mindset challenge, a strategy. 00:02:08.580 --> 00:02:12.510 Did they need some tactics where they over-complicating things? 00:02:12.840 --> 00:02:16.290 For those who answered number two, that they had launched something, but it 00:02:16.290 --> 00:02:18.510 didn't go as well as they had hoped. 00:02:18.960 --> 00:02:23.010 I asked them what factors may have contributed to the lack of response? 00:02:23.280 --> 00:02:24.300 Was it timing? 00:02:24.480 --> 00:02:25.890 Was it poor pricing? 00:02:26.280 --> 00:02:28.080 Did they not validate their offer? 00:02:28.140 --> 00:02:30.720 Did they not have enough traffic coming to the offer? 00:02:31.170 --> 00:02:35.250 And for those who answered number three, that they had launched something well, 00:02:35.250 --> 00:02:37.200 and we're wondering what to do next. 00:02:37.710 --> 00:02:43.080 We ask what's the best next step to serve the clients you already have and 00:02:43.080 --> 00:02:47.100 grow your business, both for the new clients that your offer brought in. 00:02:47.430 --> 00:02:52.380 Or for repeating the offer again to your next group of clients? 00:02:52.830 --> 00:02:55.650 Why do you like or dislike being in a mastermind where 00:02:55.650 --> 00:02:57.420 there's a mixed group of people? 00:02:57.420 --> 00:02:58.680 Do you have a preference? 00:02:59.100 --> 00:03:03.518 Holler back with your take Win number three, something to think about. 00:03:03.968 --> 00:03:05.258 This one is subtle. 00:03:05.708 --> 00:03:08.558 Efficiency is the enemy of creativity. 00:03:09.008 --> 00:03:12.308 For all of us working to grow a personal brand business, we look 00:03:12.308 --> 00:03:17.588 for ways to optimize, to systemize and to be more efficient, the goal 00:03:17.588 --> 00:03:23.648 of efficiency is to reduce waste and one primary target wasted time. 00:03:24.098 --> 00:03:28.328 However time is oxygen to creativity. 00:03:28.833 --> 00:03:34.113 If you value creativity, a hallmark of personal brands, don't let the pursuit 00:03:34.113 --> 00:03:36.543 of efficiency choke out creativity. 00:03:37.203 --> 00:03:42.333 Take a walk, a coffee break an afternoon, a coaching call, suspend 00:03:42.453 --> 00:03:44.943 efficiency, feed creativity. 00:03:45.453 --> 00:03:47.013 And waste yourself on it. 00:03:47.463 --> 00:03:50.643 What's your advice or your current plan to carve out time 00:03:50.643 --> 00:03:53.133 for creative work and your space. 00:03:53.223 --> 00:03:54.363 I'm all ears. 00:03:54.633 --> 00:03:58.483 I'd love to hear what you do Win number four, something personal. 00:03:58.933 --> 00:04:03.498 I'm more and more surprised how my background and experience from 00:04:03.498 --> 00:04:08.048 years in ministry informs and actually improves my business. 00:04:08.648 --> 00:04:13.658 I used to see that as a detriment in my background, something to apologize for. 00:04:13.958 --> 00:04:18.458 Yes, it was experienced so to speak, but of the wrong kind to be helpful 00:04:18.728 --> 00:04:20.588 in the foreign land of business. 00:04:20.648 --> 00:04:21.428 So I thought. 00:04:21.878 --> 00:04:25.808 Ministries like learning a foreign language, just not the language spoken 00:04:25.958 --> 00:04:30.338 here in the capital of business, having fumbled through Spanish. 00:04:30.848 --> 00:04:31.448 Turns out. 00:04:31.448 --> 00:04:35.798 My experience was delightfully helpful when starting Greek and Hebrew. 00:04:36.393 --> 00:04:41.313 I knew what to expect, vocabulary, conjugations, grammar. 00:04:41.703 --> 00:04:46.503 And now when I hop into a coaching group, like the one in when number three, above. 00:04:46.953 --> 00:04:47.943 I'm all good. 00:04:48.123 --> 00:04:51.753 I'm used to working with people in different stages and I'm committed to 00:04:51.753 --> 00:04:54.333 seeing people integrate and transform. 00:04:54.693 --> 00:05:00.393 It turns out much of business coaching prefers pushing us down as synchronous and 00:05:00.393 --> 00:05:02.643 putting us on some sort of linear path. 00:05:02.913 --> 00:05:06.483 But building a personal brand is rarely linear. 00:05:06.873 --> 00:05:09.573 That is something I learned from ministry. 00:05:10.233 --> 00:05:14.613 What's the weirdest experience in your past that surprisingly informs 00:05:14.613 --> 00:05:16.353 and shapes your business today. 00:05:18.472 --> 00:05:21.712 Thanks for joining me on this episode of the brand ed bullet. 00:05:21.862 --> 00:05:22.702 Good news. 00:05:22.732 --> 00:05:26.482 You don't have to scroll through the show notes to find links to any of the apps 00:05:26.482 --> 00:05:29.392 or other wins mentioned in this episode. 00:05:29.572 --> 00:05:32.482 Instead, just hop on my email list and you can get these 00:05:32.482 --> 00:05:35.002 four wins right in your inbox. 00:05:35.272 --> 00:05:39.242 Just go to robbyf.com/friday. 00:05:39.832 --> 00:05:43.012 I'd also love your help getting this into the hands of more people. 00:05:43.162 --> 00:05:47.392 So go and leave a review on apple podcast and then share this episode 00:05:47.392 --> 00:05:48.712 with somebody that you love. 00:05:49.222 --> 00:05:53.032 Feel free to dm me on instagram and share which when was your 00:05:53.032 --> 00:05:54.652 favorite from this episode. 00:05:54.982 --> 00:05:58.312 Have a great weekend and go and build a life giving- brand.