Ep 215: It's not a deal until you've discussed money (AKA don't invent eggs)

We all want to believe that there's a great future ahead of us. 

But if you create that future by assigning deal values too early, that future is a fabrication, an invention, and it's very likely to reduce your actual earning potential.

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Where good eggs get a 2-minute piece of advice daily, to help you sell more and earn more because of your values, not despite them.