Product by Design

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Summary

User personas have been around for a long time. Creating them can be an excellent exercise and a useful tool for UX design and product teams. But are they always the right answer? And what about when the rubber meets the road? Personas can be great in theory, but in practice can fall short. In this episode, we explore the ways to use personas and the ways they can fall short, along with what to do for your teams.

Show Notes

User personas have been around for a long time. Creating them can be an excellent exercise and a useful tool for UX design and product teams. But are they always the right answer? And what about when the rubber meets the road? Personas can be great in theory, but in practice can fall short. In this episode, we explore the ways to use personas and the ways they can fall short, along with what to do for your teams.

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What is Product by Design?

A podcast about product management, user experience design, and how we can create the best product experiences for users and our businesses.