Paul Morris has the question your buyers are thinking: Should we wait for rates to come down? Right now, rates are at a one-year high, and the Fed is likely to raise them again soon. As an agent, it’s crucial to be informed and provide your clients with the right answers. In this episode of the Forward One podcast, Paul breaks down the numbers you can't afford to miss, including the current 30-year fixed rate and the median home price. With pending sales down 5.4%, buyers are hesitating, and it’s essential to understand why. Paul shares insights on how to approach clients who are considering waiting for lower rates and why that might not be the best strategy. Instead of competing on predictions, focus on the facts and simple math to show your value as an agent. Paul also discusses the importance of knowing your local market numbers, which can set you apart from the competition. By pulling key metrics like active inventory and median days on market, you can provide your clients with the most relevant information. Remember, the house is the decision, and the rate is just a condition. If you’re ready to elevate your real estate game, tune in and learn how to master your market.
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Presented by Forward One Real Estate
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Timestamps
00:00:00 - The Rates Question Every Buyer Is Asking
00:00:59 - The Three Numbers Driving the Market
00:02:20 - The Fed’s Decision and What Comes Next
00:04:01 - Payment Math: Should Buyers Wait or Move Now?
00:06:07 - Four Local MLS Numbers Agents Should Track
00:09:32 - How to Advise Buyers Who Want to Wait
00:11:30 - Why Record Prices Aren’t Producing Seller Offers
00:13:11 - Pricing and Financing Strategies for Sellers
00:15:48 - Weekly Homework: Know Your Local Numbers
00:17:13 - Disclaimer and Closing
What is Forward One Podcast?
Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time.
Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights.
If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success.
Stay ahead. Stay Forward.