But First, Principles!

🎨 Revolutionizing the Art Market for 23 Years
Crossroads Art Center redefined the gallery model—offering artists rental space and low commissions instead of unsustainable traditional structures. With a business-first approach, Jenni Kirby built a thriving, inclusive art hub.
📈 Blending Business Savvy with Artistic Vision
From launching an online store to leveraging data-driven marketing, Crossroads stays ahead in a shifting industry—helping artists sell globally while providing a space for customers to experience art’s emotional impact.
🏆 A Legacy of Community & Innovation
With a hands-on team, a supportive workplace, and deep ties to Richmond’s evolving business scene, Jenni is shaping the future of art retail—while preparing for the next decade of growth and adaptation.

We hope you enjoy.

Colin and the But First, Principles team.

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What is But First, Principles!?

But First, Principles! Podcast