Supercool

If net zero is better, why isn’t it normal?

We have the technology and the know-how. Schools, hospitals, and skyscrapers are already being built that are beautiful, cheap to operate, and carbon-free.

And yet less than 1% are net zero.

Drew Shula is founder and CEO of Verdical Group, whose team has worked on green building projects for clients including Apple, Meta, and NASA. He also founded the Net Zero Conference, now in its thirteenth year, bringing together more than a thousand building professionals annually.

In this episode, Josh and Drew talk about Malibu High School, embodied carbon, California’s building policies, and the debate running beneath it all: what gets us to a net-zero world faster—better solutions or better rules?

Show Notes

Guest: Drew Shula, founder and CEO

Company: Verdical Group


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What is Supercool?

Supercool spotlights climate innovations that have moved beyond the lab and into the market.

Hosted by climate-tech founder and author Josh Dorfman, Supercool features CEOs, founders, and operators building businesses that are decarbonizing energy, transportation, food, materials, and buildings. Each episode explores the strategies, execution, and business models behind companies that cut carbon, grow profits, and redefine modern life.